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The science of social: From social metrics to ROI, presented by Michael Wu

The document discusses the intersection of social metrics and return on investment (ROI) within the context of social media. It is based on a presentation by Michael Wu at the SocialMedia.org Summit held from December 9-11, 2013. The event focuses on exploring social media strategies and their effectiveness.

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The science of social: From social metrics to ROI MICHAEL WU LITHIUM TECHNOLOGIES SOCIALMEDIA.ORG/SUMMIT2013ORLANDODECEMBER 9–11, 2013
SOCIALMEDIA.ORG/SUMMIT2013ORLANDO Learn more about past and upcoming events DECEMBER 9–11, 2013 SOCIALMEDIA.ORG/EVENTS

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The science of social: From social metrics to ROI, presented by Michael Wu