GNC wants to build its brand image using different digital platforms to show how it helps people maintain their health and live well. The strategy targets young adults seeking performance and healthy lifestyles and average families who care about health. It will use social media like Facebook, Instagram, Twitter, and YouTube to engage audiences and promote its professional nutrition solutions. The website and mobile app will be enhanced to highlight GNC's health solutions and workouts. Blogging, email marketing, and inbound tactics will provide tips and engage customers to integrate the brand into their daily lives. Key metrics like engagement, traffic, and purchases will measure the effectiveness of the digital campaign.
Marketing proposal for the launch of a new female beauty product - Kleur Tona...Ammar Kanchwala
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In this project , I had to run an ad campaign on Facebook for one of my blogs. The main objective of this campaign was to drive quality traffic to my blog. I ran this ad campaign for five days.
Marketing proposal for the launch of a new female beauty product - Kleur Tona...Ammar Kanchwala
To develop a marketing proposal for the launch of a new female beauty product - Kleur Tonacity - which drives awareness, evaluation, sales; in addition to building loyalty and advocacy.
In this project , I had to run an ad campaign on Facebook for one of my blogs. The main objective of this campaign was to drive quality traffic to my blog. I ran this ad campaign for five days.
In this Project, I choose Protine x of Danone Brand and I have done its segmentation, Targeting and Positioning, I also include Go - To strategy for Protine x of Danone brand.
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For more about Dove Real Beauty Sketches, visit: http://peopleslab.mslgroup.com/peoplesinsights/dove-real-beauty-sketches-peoples-insights-volume-2-issue-28
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We have further synthesized the insights to provide foresights for business leaders and changemakers — in the ten-part People’s Insights annual report titled Now & Next: Ten Frontiers for the Future of Engagement, now available as a Kindle eBook.
For more, see: http://peopleslab.mslgroup.com/future-of-engagement
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A project for my Social Media Management class. All the data are educated guesses. As a food lover and a social media nerd, I love this opportunity to design a social media strategy for my favorite diner.
Using social media for marketing can enable small businesses to reach more customers. It's important to have a strong social media presence to tap into your customers interests. When implemented correctly, marketing with social media can bring your business remarkable success.
This gives a basic overview on how to use social media for marketing. Learn about each platform's key benefits, create a strategy, determine target market, and start connecting & building relationships.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
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Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
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Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
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2. Big idea
• Nutritional science professionalism
• With a mission of “live well”
• The goal is to help GNC build an impressive brand image using
different media platforms
• Showing people GNC has the solution to help people maintain
health and live well.
3. What’s the story
• Story line of mother or father, taking care of each family members.
• Each family member has different age and is living well.
4. Target Audience
Be Sure to cover all desired audience within product categories
1. Young adult
Currently facing pressure,
Seeking physical performance,
And healthy life style.
2. Average “John”
With family members,
Cares about families’ health,
Wants to maintain health, live well.
5. Social media
• Facebook: has nice mixed content type with a clear goal of promoting the
brand and new product.
• Instagram: content posts with hash tags of “family” related topic.
Contents on instagram are really engaging.
• Twitter: showing people with the brand’s professionalism on nutrition
science by posting product label and tight with workout professionals.
• Youtube: brand promotion in video format, showing people the campaign
with healthy lifestyle attitude and families who are living well.
•Pinterest: highly engaged platform with a complete GNC community and
also integrated brand image into people’s daily life.
6. Enhance website
• GNC’s website is clean, simple and easy to use.
• All product category, as well as detailed product label information
are well organized and displayed.
• Need to highlight brand’s unique health solution center, and help
more customer find their perfect health solution.
7. Live well on the go
• GNC’s mobile website and app
have very similar usability.
• Need to focus on user
engagement not product sales.
• It is important to put GNC’s
mobile health solution center at
the first place.
• Need to highlight the workout
performance function.
8. Inbound marketing
Blog posting:
• Provide professional tips
regarding workout and
nutrition science by using
blog
E-mail:
• Getting engaged by e-mail
through company’s reward
system.
• Using mixed promotion
content and integrate into
people’s daily life.
9. Effective or not
• Key metrics should be used for each platform in order to measure
the overall effectiveness of this digital campaign.
• Number of likes, shares, and comments for engagement.
• Google analytics for the website’s traffic rate and bounce rate.
• Number of people purchased.
10. Summery
• Need dedicated blog page to build a strong and impressive brand
image.
• It takes time for social media to work in this campaign.
• Inbound marketing should help with GNC’s display ad regarding
keyword “nutrition” or “vitamin”.
• 15% of GNC’s advertising budget on GNC’s SEO, app, and website
enhancement.
Editor's Notes
According to the research, GNC is a famous U.S. brand who sells nutritional supplement and work out supplement. The brand is focusing on the leading position of nutrition science through their product label, with a mission of “live well”. The overall idea of this digital campaign is to build an impressive brand image using different media platforms, showing people that GNC has the solution to help people maintain their health and live well.
