This is a social media strategy plan that I made for my social media management course at the University of Florida. I followed the layout from the Hootsuite social media learning course.
This is a social media strategy plan that I made for my social media management course at the University of Florida. I followed the layout from the Hootsuite social media learning course.
This is a Social Media Strategy project that analyzes a campaign to improve the feedback and customer relations of Chick-fil-A. This project is for SMM at the University of Florida.
Social Media Strategy for Tropical Smoothie CaféNicole Vecchio
A thorough social media strategy and plan for Tropical Smoothie Café. Covers everything from social media audit to the results after the new strategies and tactics have been implement for a month. Includes all information on the brand's social media platforms.
SMM Project 1 - Shake Shack Social Media Strategy Ashley Powers
A comprehensive social media strategy for Shake Shack. Includes: Social Media Audit, Objectives, Strategies and Tools, Timing and Key Dates, Roles and Responsibilities, Policy, Critical Response Plans, and Measurement and Reporting Results
Full analysis of Chipotle in the marketplace and social media objectives for increasing brand awareness via online. Data is not entirely accurate. For college course.
Take a deep dive into the social media habits of McDonald's as the leading QSR brand talks about its new all day breakfast menu to engage fans and followers around the world.
This is a Social Media Strategy project that analyzes a campaign to improve the feedback and customer relations of Chick-fil-A. This project is for SMM at the University of Florida.
Social Media Strategy for Tropical Smoothie CaféNicole Vecchio
A thorough social media strategy and plan for Tropical Smoothie Café. Covers everything from social media audit to the results after the new strategies and tactics have been implement for a month. Includes all information on the brand's social media platforms.
SMM Project 1 - Shake Shack Social Media Strategy Ashley Powers
A comprehensive social media strategy for Shake Shack. Includes: Social Media Audit, Objectives, Strategies and Tools, Timing and Key Dates, Roles and Responsibilities, Policy, Critical Response Plans, and Measurement and Reporting Results
Full analysis of Chipotle in the marketplace and social media objectives for increasing brand awareness via online. Data is not entirely accurate. For college course.
Take a deep dive into the social media habits of McDonald's as the leading QSR brand talks about its new all day breakfast menu to engage fans and followers around the world.
This is a proposed social media strategy for Chick-fil-A. I followed the format in Hootsuite Social Media course as taken for my public relations class.
Monica Brito is a brand representing all things positive and happy. Brito aims to empower woman via social medias through her platforms, Twitter, Facebook & YouTube. The following presentation will provide some analytics about the brand.
Enhance your social media strategy with the best digital marketing agency in Kolkata. This PPT covers 7 essential tips for effective social media marketing, offering practical advice and actionable insights to help you boost engagement, reach your target audience, and grow your online presence.
“To be integrated is to feel secure, to feel connected.” The views and experi...AJHSSR Journal
ABSTRACT: Although a significant amount of literature exists on Morocco's migration policies and their
successes and failures since their implementation in 2014, there is limited research on the integration of subSaharan African children into schools. This paperis part of a Ph.D. research project that aims to fill this gap. It
reports the main findings of a study conducted with migrant children enrolled in two public schools in Rabat,
Morocco, exploring how integration is defined by the children themselves and identifying the obstacles that they
have encountered thus far. The following paper uses an inductive approach and primarily focuses on the
relationships of children with their teachers and peers as a key aspect of integration for students with a migration
background. The study has led to several crucial findings. It emphasizes the significance of speaking Colloquial
Moroccan Arabic (Darija) and being part of a community for effective integration. Moreover, it reveals that the
use of Modern Standard Arabic as the language of instruction in schools is a source of frustration for students,
indicating the need for language policy reform. The study underlines the importanceof considering the
children‟s agency when being integrated into mainstream public schools.
.
KEYWORDS: migration, education, integration, sub-Saharan African children, public school
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How social media marketing helps businesses in 2024.pdfpramodkumar2310
Social media marketing refers to the process of utilizing social media platforms to promote products, services, or brands. It involves creating and sharing valuable content, engaging with followers, analyzing data, and running targeted advertising campaigns.
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Exploring Factors Affecting the Success of TVET-Industry Partnership: A Case ...AJHSSR Journal
ABSTRACT: The purpose of this study was to explore factors affecting the success of TVET-industry
partnerships. A case study design of the qualitative research method was used to achieve this objective. For the
study, one polytechnic college of Oromia regional state, and two industries were purposively selected. From the
sample polytechnic college and industries, a total of 17 sample respondents were selected. Out of 17
respondents, 10 respondents were selected using the snowball sampling method, and the rest 7 respondents were
selected using the purposive sampling technique. The qualitative data were collected through an in-depth
interview and document analysis. The data were analyzed using thematic approaches. The findings revealed that
TVET-industry partnerships were found weak. Lack of key stakeholder‟s awareness shortage of improved
training equipment and machines in polytechnic colleges, absence of trainee health insurance policy, lack of
incentive mechanisms for private industries, lack of employer industries involvement in designing and
developing occupational standards, and preparation of curriculum were some of the impediments of TVETindustry partnership. Based on the findings it was recommended that the Oromia TVET bureau in collaboration
with other relevant concerned regional authorities and TVET colleges, set new strategies for creating strong
awareness for industries, companies, and other relevant stakeholders on the purpose and advantages of
implementing successful TVET-industry partnership. Finally, the Oromia regional government in collaboration
with the TVET bureau needs to create policy-supported incentive strategies such as giving occasional privileges
of duty-free import, tax reduction, and regional government recognition awards based on the level of partnership
contribution to TVET institutions in promoting TVET-industry partnership.
KEY WORDS: employability skills, industries, and partnership
The Challenges of Good Governance and Project Implementation in Nigeria: A Re...AJHSSR Journal
ABSTRACT : This study reveals that systemic corruption and other factors including poor leadership,
leadership recruitment processes, ethnic and regional politics, tribalism and mediocrity, poor planning, and
variation of project design have been the causative factors that undermine projects implementation in postindependence African states, particularly in Nigeria. The study, thus, argued that successive governments of
African states, using Nigeria as a case study, have been deeply engrossed in this obnoxious practice that has
undermined infrastructure sector development as well as enthroned impoverishment and mass poverty in these
African countries. This study, therefore, is posed to examine the similarities in causative factors, effects and
consequences of corruption and how it affects governance, projects implementation and national growth. To
achieve this, the study adopted historical research design which is qualitative and explorative in nature. The
study among others suggests that the governments of developing countries should shun corruption and other
forms of obnoxious practices in order to operate effective and efficient systems that promote good governance
and ensure there is adequate projects implementation which are the attributes of a responsible government and
good leadership. Policy makers should also prioritize policy objectives and competence to ensure that policies
are fully implemented within stipulated time frame.
KEYWORDS: Developing Countries, Nigeria, Government, Project Implementation, Project Failure
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Multilingual SEO Services | Multilingual Keyword Research | Filosemadisonsmith478075
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Non-Financial Information and Firm Risk Non-Financial Information and Firm RiskAJHSSR Journal
ABSTRACT: This research aims to examine how ESG disclosure and risk disclosure affect the total risk of
companies. Using cross section data from 355 companies listed in Indonesia Stock Exchange, data regarding
ESG disclosure and risk was collected. In this research, ESG and risk disclosures are measured based on content
analysis using GRI 4 guidelines for ESG disclosures and COSO ERM for risk disclosures. Using multiple
regression, it is concluded that only risk disclosure can reduce the company's total risk, while ESG disclosure
cannot affect the company's total risk. This shows that only risk disclosure is relevant in determining a
company's total risk.
KEYWORDS: ESG disclosure, risk disclosure, firm risk
Social media refers to online platforms and tools that enable users to create, share, and exchange information, ideas, and content in virtual communities and networks. These platforms have revolutionized the way people communicate, interact, and consume information. Here are some key aspects and descriptions of social media:
2. Table of Contents ● Executive Summary
● Social Media Audit
○ SM assessment
○ Website
○ Audience
○ Competitors
● Social Media Objectives
○ include photos representing the demographics
● Online Brand Persona and Voice
○ include screenshots of examples in addition to the description
● Strategies and Tools
● Timing and Key Dates
● Social Media Roles and Responsibilities
● Social Media Policy
● Critical Response Plan
● Measurement and Reporting Results
3. Executive Summary
One major social media priorities for 2017 will be growing Chick-Fil-A’s social media
following, specifically focusing on Facebook, as that’s the post prevalent social network
today, to increase sales at the restaurant.
The primary objective will be to advertise through driving more traffic to the
restaurants by sharing more engaging content and advertising weekly specials to our
customers.
Two major social strategies will support this strategy:
1. A plan to increase the social following across three major social platforms:
Facebook, Instagram and Twitter.
2. Encourage social engagement by promoting specials and offers only available to
those following the social media pages.
4. Social Media Audit- Social Media Assessment
At the present time, the
highest number of
interactions per post occurs
on Facebook and Instagram.
While Facebook has the most
followers, it appears the
instagram post are receiving
the most lies. Little to no
interactions occur on Tumblr
and the closing of that
channel should be considered
moving forward.
5. Social Media Audit- Website Traffic Source Assessment
At the present time, Facebook by far has the biggest driver of traffic to our restaurant. The
conversion rate (conversion goal = meals purchased) is slightly ahead of Twitter. At 5% and 3%
respectively. Although no direct data is available for Instrgram, many social interactions occur on
this network. However, Tumblr and Youtube also don’t show data, but lack social interactions
significantly.
6. Social Media Audit- Audience Demographic Assessment
A majority of Chick-Fil-A’s
customers are in the 30-40
(parent) range, however it was
noted that a good portion of
customers are 18-29 as well.
Facebook is their main social
media platform used, however
Instagram and Twitter were a
close second. New menu
options and coupons are the
primary motivators for getting
customers to dine at
Chick-Fil-A. Energies should
be dedicated to further
develop video content on all
social media networks.
7. Social Media Audit- Competitor Assessment
The analysis focused on
three main competitors with
a strong social following on
Facebook. Advertisements
of fresh, cheap fast food are
major drivers of
engagements with their
social audience. The
competitors could improve
with communication in
regards to poor comments
(KFC) and utilizing user
generated content amongst
posts. KFC could add video
content as well.
8. Social Media Objectives
In 2017, the primary focus of our social media strategy will be to be grow Chick-Fil-A’s
social media following, specifically focusing on Facebook, as that’s the most prevalent
social network today, to increase sales at the restaurant. In order to do so, our social
media priorities will be utilizing user generated content, and creating posts that urge
users to share, to further attract potential customers.
9. Social Media Objectives
Some specific objectives include:
1. Increase follower count on Facebook by 30% in the next 6 months via:
a. Implement a hashtag to be included on all posts to build brand awareness
b. Share 3 posts a week asking followers to share the posts for a competition
2. Increase Instagram followers by 1000 every month for the next 6 months
3. Increase volume of video content published on all social platforms by 40% in 6
months.
10. Social Media Objectives continued...
KPIs:
1. Number of unique visitors from Facebook,
Twitter and Instagram
2. Number of Instagram and Twitter followers
3. Number of weekly photo and video posts to
Facebook, Instagram and Twitter
4. Sentiment analysis
Key Messages:
● Healthy alternative to fast food
● Eat more chicken
● Pure meat no fillers
● More sides than fries
● Serving you is “My pleasure”
11. Online Brand Persona and Voice
Adjectives that describe our brand:
● Professional
● Friendly
● Delicious
● Fresh
When interacting with customers we are:
● Friendly
● Respectful
● Attentative
● Helpful
12. Strategies and Tools
Strategies:
● Paid: Implement 2 weekly organic posts for
Facebook. The post must have a minimum
organic reach of 3,000 as well as a minimum
of 1,000 likes and 500 comments.
● Owned: Introduce the use of
#ChooseChicken to company all social
media posts, emails and printed materials.
● Earned: Monitor Twitter for keywords such
as: chicken, fast food, or Mcdonalds, Wendy's
and KFC (competitors). Extend discounts to
shared Facebook post winners.
Tools:
Approved: Hootsuite, Buffer
Rejected: N/A
Existing Subscriptions/Licenses: N/A
13. Timing and Key Dates
Holiday Dates:
● Chirstmas
● Easter
● New Years
● Sundays (closed)
Internal Events:
● First thursday of the month meetings
● December 1-24- Toys for Tots drive
Reporting Dates:
● Reporting will occur once a
quarter in February, May,
August and November,
Precise dates TBA.
14. Social Media Roles and Responsibilities
● Marketing Director- Jon Bridges
● The director of sales and marketing position is responsible for planning and implementing sales, marketing and
product development programs, both short and long range, targeted toward existing and new markets by performing
the following duties personally or through subordinates.
● Social Media Manager- Erik Hostetler
● social media manager might create and maintain new marketing campaigns, brand promotions or product lines for
their company on different sites, monitor progress using web analytic tools, and answer directly to social media
inquiries, all while using the company's voice and guidelines.
● Social Media Coordinator- Kristen Hunter
○ Corporate phone- 404-765-8038
○ reate and maintain a strong online presence for our company. Your role is to implement online
marketing strategies through social media accounts.
● Supporting Social Media Team Members- specific to regional stores
● PR Agency- McCann New York
15. Social Media Policy
Taken from the website: CFA Online Services and Social Media Pages may allow users
to post messages and submit their own content (e.g., stories, comments, blogs,
postings, etc.), which may include Personal Information. You are responsible for all
actions resulting from any information, including Personal Information, which you
post on CFA Online Services or Social Media Pages. Please remember that any
information you post becomes public information, is not subject to this Privacy Policy,
and Chick-fil-A is not responsible for the results of such postings.
Social media is a prevalent factor in a well majority of Americans everyday lives. We
use it to spread company messages, promotions and attract customers to the
restaurant. As an employee representative of Chick-Fil-A you are expected to follow
these guidelines:
16. Social Media Policy continued.
Social media is a prevalent factor in a well majority of Americans everyday lives. We
use it to spread company messages, promotions and attract customers to the
restaurant. As an employee representative of Chick-Fil-A you are expected to follow
these guidelines:
● Be respectful (reply with “My pleasure)
● Be friendly
● Be welcoming
● Interact with the customers under the “customer is always right” approach
● Spread the word about your company's campaigns on your personal social
networks
17. Critical Response Plan- Scenario 1- inappropriate tweet sent from @chickfila
Action Plan:
1. When tweet is detected:
a. Take a screenshot
b. Delete tweet
c. Alert social media manager, Erik Hostetler and Marketing Director, Jon Bridges
2. Have executives discuss the impact and reach of the tweet in order to evaluate
further action
3. Have executive's draft a follow up tweet
4. Have executives to sync with employee responsible for publishing the Tweet to
see if disciplinary action is required
18. Critical Response Plan- Scenario 2- Food Poisoning outbreak
Action Plan:
1. If notified via social media:
a. Reply to the users tweet
b. Send out post recognizing the issue and ensure company is taking the issue seriously
2. Remove item of menu until issue has been corrected
3. Send out a post to all followers notifying updates of how the issue was corrected,
and your sincerest apology
4. Offer coupons (bogo) to attract customers back.
19. Measurement and Reporting Results
Quantitative KPIs:
Reporting period: 3 months
Data as of February 18, 2017
Website Traffic Sources Assessment:
Timeframe: monthly average, February 2017 - August, 2017
21. Measurement and Reporting Results
● Our Twitter and Instagram following has grown by more than 10K in 6 months,
reaching our 6 month goals.
● The social content team has done an excellent job of curating and creating both
pictures and video content to engage users in these post. We have surpassed our
goals of increasing visual content and implementing video across all platforms
● A key tactic to this growth can be recognized from the use of the #choosechicken
hashtag that was implemented across all social media posts.
22. Measurement and Reporting Results
#ChooseChicken Hashtag Performance
● Between February- August the hashtag was mentioned 50,000 times on Twitter and 35,000 times on Instagram
Qualitative KPIs: Sentiment Analysis
An analysis of the interactions of 500 Facebook, Instagram and Tweets received the following:
● Most posts were positive feedback or Facebook shares of trying to win social media contests
● The biggest driver of the negative comments came from the operating hours (closed on Sundays) and long drive
through wait times.
Proposed Future Action Items:
● Continue using #choosechicken hashtag
● Continue to have weekly Facebook contest
● Promote internships across college campuses