To promote the DVD launch of The Hangover within a tight 6-week budget, a campaign was run to grow the Facebook page for the movie. Through sharing content and regular updates, the page grew from 0 to over 53,000 Australian fans. Engaging content like behind-the-scenes clips and a competition received thousands of views and entries. By handing back an interested community to the studio, the campaign helped lay the foundation for future engagement around the movie.