SlideShare a Scribd company logo
Australia loved
the hangover
but how did
we turn its
Facebook page
into a thriving
community?
Our challenge:
                     Yeah...
••	Develop and
   implement 	       that’s not
   a 6 week          gonna
   campaign to       happen.
   sell DVDs and
   create a strong
   foundation for
   a longer term
   engagement
••	Campaign a
   fast turnaround
   implementation
   to meet the
   DVD launch
   date on a tight
   budget
and what did we achieve?
At the conclusion of the campaign 53,664
 Australians were fans of The Hangover
A competition
which received
entries from
1.15% of fans
with the entry
photos being
viewed almost
20,000 times.
This content
Content and updates shared     included footage
                               from the movie
through the Facebook page      and behind the
                               scenes clips
generated almost 7.5m          which received
                               over 7,000 views.
impressions in news feeds...
and an average
daily interaction
of 2.34% of fans
ensured that
an interested
and engaged
community was
handed back to
Warner Bros,
ready for the
next stage of the
communications
strategy.
So how’d
 we do it?
Contact us
to find out.
     ••
twosocial.com

More Related Content

What's hot

Nex gen challenge
Nex gen challengeNex gen challenge
Nex gen challenge
KIAYONG Lau
 
hot-topic-sarah-ojamae
hot-topic-sarah-ojamaehot-topic-sarah-ojamae
hot-topic-sarah-ojamae
Sarah Ojamae
 
Roxy digital strategy
Roxy digital strategyRoxy digital strategy
Roxy digital strategy
caitequinn
 
AIA MPF “A Step forward, a better future” Branding Campaign
AIA MPF “A Step forward, a better future” Branding CampaignAIA MPF “A Step forward, a better future” Branding Campaign
AIA MPF “A Step forward, a better future” Branding Campaign
CMRS Group
 
Nuclear friends foundation case study
Nuclear friends foundation   case studyNuclear friends foundation   case study
Nuclear friends foundation case study
WATConsult
 
My soldierparade Case Study by Gillette
My soldierparade Case Study by Gillette My soldierparade Case Study by Gillette
My soldierparade Case Study by Gillette
WATConsult
 
Evolve Social Credentials
Evolve Social Credentials Evolve Social Credentials
Evolve Social Credentials
David Wesson
 
VitasoyABC Share the Message Campaign
VitasoyABC Share the Message CampaignVitasoyABC Share the Message Campaign
VitasoyABC Share the Message Campaign
CMRS Group
 
TV Network Increases Fan Base
TV Network Increases Fan BaseTV Network Increases Fan Base
TV Network Increases Fan Base
Kinetic Social
 
Causes Sponsored Cause
Causes Sponsored CauseCauses Sponsored Cause
Causes Sponsored Cause
Christopher Miglino
 
Case Study - Gumtree, Facebook Sweepstakes
Case Study - Gumtree, Facebook SweepstakesCase Study - Gumtree, Facebook Sweepstakes
Case Study - Gumtree, Facebook Sweepstakes
Myclever Agency
 
Case Study - Curvy Kate 12 Days
Case Study - Curvy Kate 12 Days Case Study - Curvy Kate 12 Days
Case Study - Curvy Kate 12 Days
Myclever Agency
 
Aim High Productions LLC
Aim High Productions LLCAim High Productions LLC
Aim High Productions LLC
Monique Johnson
 
Easter eggs
Easter eggsEaster eggs
Easter eggs
estelleknowles
 

What's hot (14)

Nex gen challenge
Nex gen challengeNex gen challenge
Nex gen challenge
 
hot-topic-sarah-ojamae
hot-topic-sarah-ojamaehot-topic-sarah-ojamae
hot-topic-sarah-ojamae
 
Roxy digital strategy
Roxy digital strategyRoxy digital strategy
Roxy digital strategy
 
AIA MPF “A Step forward, a better future” Branding Campaign
AIA MPF “A Step forward, a better future” Branding CampaignAIA MPF “A Step forward, a better future” Branding Campaign
AIA MPF “A Step forward, a better future” Branding Campaign
 
Nuclear friends foundation case study
Nuclear friends foundation   case studyNuclear friends foundation   case study
Nuclear friends foundation case study
 
My soldierparade Case Study by Gillette
My soldierparade Case Study by Gillette My soldierparade Case Study by Gillette
My soldierparade Case Study by Gillette
 
Evolve Social Credentials
Evolve Social Credentials Evolve Social Credentials
Evolve Social Credentials
 
VitasoyABC Share the Message Campaign
VitasoyABC Share the Message CampaignVitasoyABC Share the Message Campaign
VitasoyABC Share the Message Campaign
 
TV Network Increases Fan Base
TV Network Increases Fan BaseTV Network Increases Fan Base
TV Network Increases Fan Base
 
Causes Sponsored Cause
Causes Sponsored CauseCauses Sponsored Cause
Causes Sponsored Cause
 
Case Study - Gumtree, Facebook Sweepstakes
Case Study - Gumtree, Facebook SweepstakesCase Study - Gumtree, Facebook Sweepstakes
Case Study - Gumtree, Facebook Sweepstakes
 
Case Study - Curvy Kate 12 Days
Case Study - Curvy Kate 12 Days Case Study - Curvy Kate 12 Days
Case Study - Curvy Kate 12 Days
 
Aim High Productions LLC
Aim High Productions LLCAim High Productions LLC
Aim High Productions LLC
 
Easter eggs
Easter eggsEaster eggs
Easter eggs
 

Viewers also liked

Beyond Facebook - Social Networks you should know about | TWO Social
Beyond Facebook - Social Networks you should know about | TWO SocialBeyond Facebook - Social Networks you should know about | TWO Social
Beyond Facebook - Social Networks you should know about | TWO Social
TWO Social
 
2 s slideshare_james squire
2 s slideshare_james squire2 s slideshare_james squire
2 s slideshare_james squire
TWO Social
 
The Hangover - Case Study
The Hangover - Case StudyThe Hangover - Case Study
The Hangover - Case Study
TWO Social
 
2 s slideshare_elastoplast india
2 s slideshare_elastoplast india2 s slideshare_elastoplast india
2 s slideshare_elastoplast india
TWO Social
 
ROI in Social Media
ROI in Social MediaROI in Social Media
ROI in Social Media
TWO Social
 
Two Social Timelines
Two Social TimelinesTwo Social Timelines
Two Social Timelines
TWO Social
 

Viewers also liked (6)

Beyond Facebook - Social Networks you should know about | TWO Social
Beyond Facebook - Social Networks you should know about | TWO SocialBeyond Facebook - Social Networks you should know about | TWO Social
Beyond Facebook - Social Networks you should know about | TWO Social
 
2 s slideshare_james squire
2 s slideshare_james squire2 s slideshare_james squire
2 s slideshare_james squire
 
The Hangover - Case Study
The Hangover - Case StudyThe Hangover - Case Study
The Hangover - Case Study
 
2 s slideshare_elastoplast india
2 s slideshare_elastoplast india2 s slideshare_elastoplast india
2 s slideshare_elastoplast india
 
ROI in Social Media
ROI in Social MediaROI in Social Media
ROI in Social Media
 
Two Social Timelines
Two Social TimelinesTwo Social Timelines
Two Social Timelines
 

Similar to Hangover - Case Study

Pfdc campaign review_3_may2013
Pfdc campaign review_3_may2013Pfdc campaign review_3_may2013
Pfdc campaign review_3_may2013
Umar Sahi
 
Pfdc campaign review_3_may2013
Pfdc campaign review_3_may2013Pfdc campaign review_3_may2013
Pfdc campaign review_3_may2013
Umar Sahi
 
Evolve social case_studies_website
Evolve social case_studies_websiteEvolve social case_studies_website
Evolve social case_studies_website
David Wesson
 
The Children's Place Case Study: Using Engagement to Convert Fans into Customers
The Children's Place Case Study: Using Engagement to Convert Fans into CustomersThe Children's Place Case Study: Using Engagement to Convert Fans into Customers
The Children's Place Case Study: Using Engagement to Convert Fans into Customers
Our Social Times
 
Eibert Promo Case Studies JAN 2013
Eibert Promo Case Studies JAN 2013Eibert Promo Case Studies JAN 2013
Eibert Promo Case Studies JAN 2013
Joe Eibert
 
hopetrending_final_report_december_2016.pptx
hopetrending_final_report_december_2016.pptxhopetrending_final_report_december_2016.pptx
hopetrending_final_report_december_2016.pptx
PCJRProjects
 
Digital PR Credentials
Digital PR CredentialsDigital PR Credentials
Digital PR Credentials
Linsey_Henshaw
 
Using Earned, Owned and Paid Media to Improve Ford's Reputation
Using Earned, Owned and Paid Media to Improve Ford's ReputationUsing Earned, Owned and Paid Media to Improve Ford's Reputation
Using Earned, Owned and Paid Media to Improve Ford's Reputation
Scott Monty
 
CASE STUDY: Buick NCAA
CASE STUDY: Buick NCAACASE STUDY: Buick NCAA
CASE STUDY: Buick NCAA
Big Fuel
 
Farewell Boleyn report Final
Farewell Boleyn report FinalFarewell Boleyn report Final
Farewell Boleyn report Final
Eugene Attalah
 
Brighton Mini Maker Faire Case Study
Brighton Mini Maker Faire Case StudyBrighton Mini Maker Faire Case Study
Brighton Mini Maker Faire Case Study
Beyond
 
Outside Line - Case Studies - 2007
Outside Line - Case Studies - 2007Outside Line - Case Studies - 2007
Outside Line - Case Studies - 2007
Outside Line
 
CASE STUDY: Buick NCAA
CASE STUDY: Buick NCAACASE STUDY: Buick NCAA
CASE STUDY: Buick NCAA
Big Fuel
 
Alexis allan neea 05162012
Alexis allan neea 05162012Alexis allan neea 05162012
Alexis allan neea 05162012
kendallyoungblood
 
Eibert Digital Marketing Case Studies 2006 to 2012
Eibert Digital Marketing Case Studies 2006 to 2012Eibert Digital Marketing Case Studies 2006 to 2012
Eibert Digital Marketing Case Studies 2006 to 2012
Joe Eibert
 
Roi of social_media
Roi of social_mediaRoi of social_media
Roi of social_media
Sander Appel 
 
World Cup Social Media PR Case Study - Continental Tyres and C&M
World Cup Social Media PR Case Study - Continental Tyres and C&MWorld Cup Social Media PR Case Study - Continental Tyres and C&M
World Cup Social Media PR Case Study - Continental Tyres and C&M
Beyond
 
Whitestone
WhitestoneWhitestone
Whitestone
alexhmorrison
 
Branded TV Content Through Social Media
Branded TV Content Through Social MediaBranded TV Content Through Social Media
Branded TV Content Through Social Media
Russell Goldsmith
 
Pizza hut case study - FB
Pizza hut case study - FBPizza hut case study - FB
Pizza hut case study - FB
RachitaVaid
 

Similar to Hangover - Case Study (20)

Pfdc campaign review_3_may2013
Pfdc campaign review_3_may2013Pfdc campaign review_3_may2013
Pfdc campaign review_3_may2013
 
Pfdc campaign review_3_may2013
Pfdc campaign review_3_may2013Pfdc campaign review_3_may2013
Pfdc campaign review_3_may2013
 
Evolve social case_studies_website
Evolve social case_studies_websiteEvolve social case_studies_website
Evolve social case_studies_website
 
The Children's Place Case Study: Using Engagement to Convert Fans into Customers
The Children's Place Case Study: Using Engagement to Convert Fans into CustomersThe Children's Place Case Study: Using Engagement to Convert Fans into Customers
The Children's Place Case Study: Using Engagement to Convert Fans into Customers
 
Eibert Promo Case Studies JAN 2013
Eibert Promo Case Studies JAN 2013Eibert Promo Case Studies JAN 2013
Eibert Promo Case Studies JAN 2013
 
hopetrending_final_report_december_2016.pptx
hopetrending_final_report_december_2016.pptxhopetrending_final_report_december_2016.pptx
hopetrending_final_report_december_2016.pptx
 
Digital PR Credentials
Digital PR CredentialsDigital PR Credentials
Digital PR Credentials
 
Using Earned, Owned and Paid Media to Improve Ford's Reputation
Using Earned, Owned and Paid Media to Improve Ford's ReputationUsing Earned, Owned and Paid Media to Improve Ford's Reputation
Using Earned, Owned and Paid Media to Improve Ford's Reputation
 
CASE STUDY: Buick NCAA
CASE STUDY: Buick NCAACASE STUDY: Buick NCAA
CASE STUDY: Buick NCAA
 
Farewell Boleyn report Final
Farewell Boleyn report FinalFarewell Boleyn report Final
Farewell Boleyn report Final
 
Brighton Mini Maker Faire Case Study
Brighton Mini Maker Faire Case StudyBrighton Mini Maker Faire Case Study
Brighton Mini Maker Faire Case Study
 
Outside Line - Case Studies - 2007
Outside Line - Case Studies - 2007Outside Line - Case Studies - 2007
Outside Line - Case Studies - 2007
 
CASE STUDY: Buick NCAA
CASE STUDY: Buick NCAACASE STUDY: Buick NCAA
CASE STUDY: Buick NCAA
 
Alexis allan neea 05162012
Alexis allan neea 05162012Alexis allan neea 05162012
Alexis allan neea 05162012
 
Eibert Digital Marketing Case Studies 2006 to 2012
Eibert Digital Marketing Case Studies 2006 to 2012Eibert Digital Marketing Case Studies 2006 to 2012
Eibert Digital Marketing Case Studies 2006 to 2012
 
Roi of social_media
Roi of social_mediaRoi of social_media
Roi of social_media
 
World Cup Social Media PR Case Study - Continental Tyres and C&M
World Cup Social Media PR Case Study - Continental Tyres and C&MWorld Cup Social Media PR Case Study - Continental Tyres and C&M
World Cup Social Media PR Case Study - Continental Tyres and C&M
 
Whitestone
WhitestoneWhitestone
Whitestone
 
Branded TV Content Through Social Media
Branded TV Content Through Social MediaBranded TV Content Through Social Media
Branded TV Content Through Social Media
 
Pizza hut case study - FB
Pizza hut case study - FBPizza hut case study - FB
Pizza hut case study - FB
 

More from TWO Social

HR and Social Media
HR and Social MediaHR and Social Media
HR and Social Media
TWO Social
 
Social Media #fails
Social Media #failsSocial Media #fails
Social Media #fails
TWO Social
 
Facebook Do you have to Like it?
Facebook Do you have to Like it?Facebook Do you have to Like it?
Facebook Do you have to Like it?
TWO Social
 
HR and Social Media 041011
HR and Social Media 041011HR and Social Media 041011
HR and Social Media 041011
TWO Social
 
PwC_GrowingFamily
PwC_GrowingFamilyPwC_GrowingFamily
PwC_GrowingFamily
TWO Social
 
PwC_GrowingCareer
PwC_GrowingCareerPwC_GrowingCareer
PwC_GrowingCareer
TWO Social
 
Employer Brand and Social Media
Employer Brand and Social MediaEmployer Brand and Social Media
Employer Brand and Social Media
TWO Social
 
Daemon Within guide to alumni Facebook pages
Daemon Within guide to alumni Facebook pagesDaemon Within guide to alumni Facebook pages
Daemon Within guide to alumni Facebook pages
TWO Social
 
Risk and reward 220410
Risk and reward 220410Risk and reward 220410
Risk and reward 220410
TWO Social
 
Twitter 101
Twitter 101Twitter 101
Twitter 101
TWO Social
 
Twitter 101
Twitter 101Twitter 101
Twitter 101
TWO Social
 
How social media has changed the way we engage on the web
How social media has changed the way we engage on the webHow social media has changed the way we engage on the web
How social media has changed the way we engage on the web
TWO Social
 
HR and Social Media 150410
HR and Social Media 150410HR and Social Media 150410
HR and Social Media 150410
TWO Social
 
Risk & Reward In Social Media
Risk & Reward In Social MediaRisk & Reward In Social Media
Risk & Reward In Social Media
TWO Social
 
HR and Social Media
HR and Social MediaHR and Social Media
HR and Social Media
TWO Social
 
Recruiting using Social Media
Recruiting using Social MediaRecruiting using Social Media
Recruiting using Social Media
TWO Social
 
Why Government Needs To Embrace Social Media
Why Government Needs To Embrace Social MediaWhy Government Needs To Embrace Social Media
Why Government Needs To Embrace Social Media
TWO Social
 
Recruitment And Social Media
Recruitment And Social MediaRecruitment And Social Media
Recruitment And Social Media
TWO Social
 
Getting Your Organisation Started On Twitter
Getting Your Organisation Started On TwitterGetting Your Organisation Started On Twitter
Getting Your Organisation Started On Twitter
TWO Social
 
Social Media Strategies For Business
Social Media Strategies For BusinessSocial Media Strategies For Business
Social Media Strategies For Business
TWO Social
 

More from TWO Social (20)

HR and Social Media
HR and Social MediaHR and Social Media
HR and Social Media
 
Social Media #fails
Social Media #failsSocial Media #fails
Social Media #fails
 
Facebook Do you have to Like it?
Facebook Do you have to Like it?Facebook Do you have to Like it?
Facebook Do you have to Like it?
 
HR and Social Media 041011
HR and Social Media 041011HR and Social Media 041011
HR and Social Media 041011
 
PwC_GrowingFamily
PwC_GrowingFamilyPwC_GrowingFamily
PwC_GrowingFamily
 
PwC_GrowingCareer
PwC_GrowingCareerPwC_GrowingCareer
PwC_GrowingCareer
 
Employer Brand and Social Media
Employer Brand and Social MediaEmployer Brand and Social Media
Employer Brand and Social Media
 
Daemon Within guide to alumni Facebook pages
Daemon Within guide to alumni Facebook pagesDaemon Within guide to alumni Facebook pages
Daemon Within guide to alumni Facebook pages
 
Risk and reward 220410
Risk and reward 220410Risk and reward 220410
Risk and reward 220410
 
Twitter 101
Twitter 101Twitter 101
Twitter 101
 
Twitter 101
Twitter 101Twitter 101
Twitter 101
 
How social media has changed the way we engage on the web
How social media has changed the way we engage on the webHow social media has changed the way we engage on the web
How social media has changed the way we engage on the web
 
HR and Social Media 150410
HR and Social Media 150410HR and Social Media 150410
HR and Social Media 150410
 
Risk & Reward In Social Media
Risk & Reward In Social MediaRisk & Reward In Social Media
Risk & Reward In Social Media
 
HR and Social Media
HR and Social MediaHR and Social Media
HR and Social Media
 
Recruiting using Social Media
Recruiting using Social MediaRecruiting using Social Media
Recruiting using Social Media
 
Why Government Needs To Embrace Social Media
Why Government Needs To Embrace Social MediaWhy Government Needs To Embrace Social Media
Why Government Needs To Embrace Social Media
 
Recruitment And Social Media
Recruitment And Social MediaRecruitment And Social Media
Recruitment And Social Media
 
Getting Your Organisation Started On Twitter
Getting Your Organisation Started On TwitterGetting Your Organisation Started On Twitter
Getting Your Organisation Started On Twitter
 
Social Media Strategies For Business
Social Media Strategies For BusinessSocial Media Strategies For Business
Social Media Strategies For Business
 

Recently uploaded

Unveiling Paul Haggis Shaping Cinema Through Diversity. .pdf
Unveiling Paul Haggis Shaping Cinema Through Diversity. .pdfUnveiling Paul Haggis Shaping Cinema Through Diversity. .pdf
Unveiling Paul Haggis Shaping Cinema Through Diversity. .pdf
kenid14983
 
From Swing Music to Big Band Fame_ 5 Iconic Artists.pptx
From Swing Music to Big Band Fame_ 5 Iconic Artists.pptxFrom Swing Music to Big Band Fame_ 5 Iconic Artists.pptx
From Swing Music to Big Band Fame_ 5 Iconic Artists.pptx
Swing Street Radio
 
Divertidamente SLIDE muito lindo e criativo, pptx
Divertidamente SLIDE muito lindo e criativo, pptxDivertidamente SLIDE muito lindo e criativo, pptx
Divertidamente SLIDE muito lindo e criativo, pptx
lunaemel03
 
Everything You Need to Know About IPTV Ireland.pdf
Everything You Need to Know About IPTV Ireland.pdfEverything You Need to Know About IPTV Ireland.pdf
Everything You Need to Know About IPTV Ireland.pdf
Xtreame HDTV
 
Snoopy boards the big bow wow musical __
Snoopy boards the big bow wow musical __Snoopy boards the big bow wow musical __
Snoopy boards the big bow wow musical __
catcabrera
 
_7 OTT App Builders to Support the Development of Your Video Applications_.pdf
_7 OTT App Builders to Support the Development of Your Video Applications_.pdf_7 OTT App Builders to Support the Development of Your Video Applications_.pdf
_7 OTT App Builders to Support the Development of Your Video Applications_.pdf
Mega P
 
原版制作(Mercer毕业证书)摩斯大学毕业证在读证明一模一样
原版制作(Mercer毕业证书)摩斯大学毕业证在读证明一模一样原版制作(Mercer毕业证书)摩斯大学毕业证在读证明一模一样
原版制作(Mercer毕业证书)摩斯大学毕业证在读证明一模一样
mul1kv5w
 
The Ultimate Guide to Setting Up Eternal IPTV on Your Devices.docx
The Ultimate Guide to Setting Up Eternal IPTV on Your Devices.docxThe Ultimate Guide to Setting Up Eternal IPTV on Your Devices.docx
The Ultimate Guide to Setting Up Eternal IPTV on Your Devices.docx
Xtreame HDTV
 
DIGIDEVTV A New area of OTT Distribution
DIGIDEVTV  A New area of OTT DistributionDIGIDEVTV  A New area of OTT Distribution
DIGIDEVTV A New area of OTT Distribution
joeqsm
 
240529_Teleprotection Global Market Report 2024.pdf
240529_Teleprotection Global Market Report 2024.pdf240529_Teleprotection Global Market Report 2024.pdf
240529_Teleprotection Global Market Report 2024.pdf
Madhura TBRC
 
Barbie Movie Review - The Astras.pdfffff
Barbie Movie Review - The Astras.pdfffffBarbie Movie Review - The Astras.pdfffff
Barbie Movie Review - The Astras.pdfffff
theastras43
 
Top IPTV UK Providers of A Comprehensive Review.pdf
Top IPTV UK Providers of A Comprehensive Review.pdfTop IPTV UK Providers of A Comprehensive Review.pdf
Top IPTV UK Providers of A Comprehensive Review.pdf
Xtreame HDTV
 
I Know Dino Trivia: Part 3. Test your dino knowledge
I Know Dino Trivia: Part 3. Test your dino knowledgeI Know Dino Trivia: Part 3. Test your dino knowledge
I Know Dino Trivia: Part 3. Test your dino knowledge
Sabrina Ricci
 
高仿(nyu毕业证书)美国纽约大学毕业证文凭毕业证原版一模一样
高仿(nyu毕业证书)美国纽约大学毕业证文凭毕业证原版一模一样高仿(nyu毕业证书)美国纽约大学毕业证文凭毕业证原版一模一样
高仿(nyu毕业证书)美国纽约大学毕业证文凭毕业证原版一模一样
9u08k0x
 
Emcee Profile_ Subbu from Bangalore .pdf
Emcee Profile_ Subbu from Bangalore .pdfEmcee Profile_ Subbu from Bangalore .pdf
Emcee Profile_ Subbu from Bangalore .pdf
subran
 
The Evolution of the Leonardo DiCaprio Haircut: A Journey Through Style and C...
The Evolution of the Leonardo DiCaprio Haircut: A Journey Through Style and C...The Evolution of the Leonardo DiCaprio Haircut: A Journey Through Style and C...
The Evolution of the Leonardo DiCaprio Haircut: A Journey Through Style and C...
greendigital
 
哪里买(osu毕业证书)美国俄勒冈州立大学毕业证双学位证书原版一模一样
哪里买(osu毕业证书)美国俄勒冈州立大学毕业证双学位证书原版一模一样哪里买(osu毕业证书)美国俄勒冈州立大学毕业证双学位证书原版一模一样
哪里买(osu毕业证书)美国俄勒冈州立大学毕业证双学位证书原版一模一样
9u08k0x
 
Christian Louboutin: Innovating with Red Soles
Christian Louboutin: Innovating with Red SolesChristian Louboutin: Innovating with Red Soles
Christian Louboutin: Innovating with Red Soles
get joys
 
Meet Dinah Mattingly – Larry Bird’s Partner in Life and Love
Meet Dinah Mattingly – Larry Bird’s Partner in Life and LoveMeet Dinah Mattingly – Larry Bird’s Partner in Life and Love
Meet Dinah Mattingly – Larry Bird’s Partner in Life and Love
get joys
 
Modern Radio Frequency Access Control Systems: The Key to Efficiency and Safety
Modern Radio Frequency Access Control Systems: The Key to Efficiency and SafetyModern Radio Frequency Access Control Systems: The Key to Efficiency and Safety
Modern Radio Frequency Access Control Systems: The Key to Efficiency and Safety
AITIX LLC
 

Recently uploaded (20)

Unveiling Paul Haggis Shaping Cinema Through Diversity. .pdf
Unveiling Paul Haggis Shaping Cinema Through Diversity. .pdfUnveiling Paul Haggis Shaping Cinema Through Diversity. .pdf
Unveiling Paul Haggis Shaping Cinema Through Diversity. .pdf
 
From Swing Music to Big Band Fame_ 5 Iconic Artists.pptx
From Swing Music to Big Band Fame_ 5 Iconic Artists.pptxFrom Swing Music to Big Band Fame_ 5 Iconic Artists.pptx
From Swing Music to Big Band Fame_ 5 Iconic Artists.pptx
 
Divertidamente SLIDE muito lindo e criativo, pptx
Divertidamente SLIDE muito lindo e criativo, pptxDivertidamente SLIDE muito lindo e criativo, pptx
Divertidamente SLIDE muito lindo e criativo, pptx
 
Everything You Need to Know About IPTV Ireland.pdf
Everything You Need to Know About IPTV Ireland.pdfEverything You Need to Know About IPTV Ireland.pdf
Everything You Need to Know About IPTV Ireland.pdf
 
Snoopy boards the big bow wow musical __
Snoopy boards the big bow wow musical __Snoopy boards the big bow wow musical __
Snoopy boards the big bow wow musical __
 
_7 OTT App Builders to Support the Development of Your Video Applications_.pdf
_7 OTT App Builders to Support the Development of Your Video Applications_.pdf_7 OTT App Builders to Support the Development of Your Video Applications_.pdf
_7 OTT App Builders to Support the Development of Your Video Applications_.pdf
 
原版制作(Mercer毕业证书)摩斯大学毕业证在读证明一模一样
原版制作(Mercer毕业证书)摩斯大学毕业证在读证明一模一样原版制作(Mercer毕业证书)摩斯大学毕业证在读证明一模一样
原版制作(Mercer毕业证书)摩斯大学毕业证在读证明一模一样
 
The Ultimate Guide to Setting Up Eternal IPTV on Your Devices.docx
The Ultimate Guide to Setting Up Eternal IPTV on Your Devices.docxThe Ultimate Guide to Setting Up Eternal IPTV on Your Devices.docx
The Ultimate Guide to Setting Up Eternal IPTV on Your Devices.docx
 
DIGIDEVTV A New area of OTT Distribution
DIGIDEVTV  A New area of OTT DistributionDIGIDEVTV  A New area of OTT Distribution
DIGIDEVTV A New area of OTT Distribution
 
240529_Teleprotection Global Market Report 2024.pdf
240529_Teleprotection Global Market Report 2024.pdf240529_Teleprotection Global Market Report 2024.pdf
240529_Teleprotection Global Market Report 2024.pdf
 
Barbie Movie Review - The Astras.pdfffff
Barbie Movie Review - The Astras.pdfffffBarbie Movie Review - The Astras.pdfffff
Barbie Movie Review - The Astras.pdfffff
 
Top IPTV UK Providers of A Comprehensive Review.pdf
Top IPTV UK Providers of A Comprehensive Review.pdfTop IPTV UK Providers of A Comprehensive Review.pdf
Top IPTV UK Providers of A Comprehensive Review.pdf
 
I Know Dino Trivia: Part 3. Test your dino knowledge
I Know Dino Trivia: Part 3. Test your dino knowledgeI Know Dino Trivia: Part 3. Test your dino knowledge
I Know Dino Trivia: Part 3. Test your dino knowledge
 
高仿(nyu毕业证书)美国纽约大学毕业证文凭毕业证原版一模一样
高仿(nyu毕业证书)美国纽约大学毕业证文凭毕业证原版一模一样高仿(nyu毕业证书)美国纽约大学毕业证文凭毕业证原版一模一样
高仿(nyu毕业证书)美国纽约大学毕业证文凭毕业证原版一模一样
 
Emcee Profile_ Subbu from Bangalore .pdf
Emcee Profile_ Subbu from Bangalore .pdfEmcee Profile_ Subbu from Bangalore .pdf
Emcee Profile_ Subbu from Bangalore .pdf
 
The Evolution of the Leonardo DiCaprio Haircut: A Journey Through Style and C...
The Evolution of the Leonardo DiCaprio Haircut: A Journey Through Style and C...The Evolution of the Leonardo DiCaprio Haircut: A Journey Through Style and C...
The Evolution of the Leonardo DiCaprio Haircut: A Journey Through Style and C...
 
哪里买(osu毕业证书)美国俄勒冈州立大学毕业证双学位证书原版一模一样
哪里买(osu毕业证书)美国俄勒冈州立大学毕业证双学位证书原版一模一样哪里买(osu毕业证书)美国俄勒冈州立大学毕业证双学位证书原版一模一样
哪里买(osu毕业证书)美国俄勒冈州立大学毕业证双学位证书原版一模一样
 
Christian Louboutin: Innovating with Red Soles
Christian Louboutin: Innovating with Red SolesChristian Louboutin: Innovating with Red Soles
Christian Louboutin: Innovating with Red Soles
 
Meet Dinah Mattingly – Larry Bird’s Partner in Life and Love
Meet Dinah Mattingly – Larry Bird’s Partner in Life and LoveMeet Dinah Mattingly – Larry Bird’s Partner in Life and Love
Meet Dinah Mattingly – Larry Bird’s Partner in Life and Love
 
Modern Radio Frequency Access Control Systems: The Key to Efficiency and Safety
Modern Radio Frequency Access Control Systems: The Key to Efficiency and SafetyModern Radio Frequency Access Control Systems: The Key to Efficiency and Safety
Modern Radio Frequency Access Control Systems: The Key to Efficiency and Safety
 

Hangover - Case Study

  • 1. Australia loved the hangover but how did we turn its Facebook page into a thriving community?
  • 2. Our challenge: Yeah... •• Develop and implement that’s not a 6 week gonna campaign to happen. sell DVDs and create a strong foundation for a longer term engagement •• Campaign a fast turnaround implementation to meet the DVD launch date on a tight budget
  • 3. and what did we achieve?
  • 4. At the conclusion of the campaign 53,664 Australians were fans of The Hangover
  • 5. A competition which received entries from 1.15% of fans with the entry photos being viewed almost 20,000 times.
  • 6. This content Content and updates shared included footage from the movie through the Facebook page and behind the scenes clips generated almost 7.5m which received over 7,000 views. impressions in news feeds...
  • 7. and an average daily interaction of 2.34% of fans ensured that an interested and engaged community was handed back to Warner Bros, ready for the next stage of the communications strategy.
  • 8. So how’d we do it? Contact us to find out. ••