1. Quest Nutrition, a company focused on helping active consumers achieve their fitness goals decided to
increase the company’s social media efforts utilizing Facebook’s advanced targeting capabilities.
A multi-tiered approach was taken with emphasis on expanding the social level of engagement with Quests’s target audience –
knowing their fan’s love to share their “quests” with their own social groups. To acheive this, a combination of Lookalike Audience,
Broad Category and Partner Category Targeting was utilized all contributing to 2x the lift in revenue in comparison to other mediums.
Goals:
§§ Grow brand awareness among the social and health
conscious community
§§ Acquire new fans and increase product sales
§§ Strengthen brand loyalty with existing customers and
encourage repeat purchases
4X
Return On
Ad Spend
Utilizing Custom Keywords
2X 2X
Higher Return on
Investment
Utilizing Lookalike Audiences
Higher
Click-Through-Rate
Utilizing Custom Link Posts
Quest Nutrition
Boosts Health
with Facebook
Lookalike Audiences Generate 4x
lift in ROI and 5x lower CPP
5X
Cost-Per-Click
Savings
Utilizing Custom Audiences
info@adparlor.com • www.adparlor.com
Working with AdParlor – we’ve achieved substantial success
on Facebook - including lower cost per checkout, lower cost
per acquisition, larger purchase size, and increased return on
investment. We’re pleased with the results thus far and look
forward to continuing this successful partnership.
Nick Robinson, Chief Marketing Officer - Quest Nutrition