Healthy Choice is a brand of frozen foods that has been in business for 20 years. To promote the brand's reputation for good value, the company offered progressive coupons on Facebook that increased in value as more users signed up, from $0.75 to $1.50 to a buy-one-get-one-free deal. The coupon promotion was a success, with over 6,800 people connecting initially and 60,000 connecting after two weeks, while user engagement on the Healthy Choice Facebook page tripled and 50,000 coupons were distributed.

1. Healthy Choice

2. Healthy Choice is a brand for frozen food that fuels a healthy lifestyle The brand has been in existence for 20 years and is owned by ConAgra Foods, owners of more than 50 different consumer-facing food products, in the frozen, snack, and ingredient categories Company Overview

3. Primary goal: To engage users using social media Additional goal: Distribute coupons to its Facebook community in an effort to promote the brand’s reputation for good value Current Situation

4. The company offered Facebook users a progressive coupon. The number of coupons was limited, but as more people signed up for the coupon on Facebook, it would increase in value, from $0.75 to $1.50 to a buy-one-get-one-free deal Ran advertisements for these coupon promotions Social Media in Action

5. Screen Shots

6. More Screen Shot

7. 6,800 people connected during launch 60,000 people had connected after 2 weeks Users’ engagement with the Healthy Choice Page increased threefold. Healthy Choice distributed 50,000 coupons. 60% of users opt for receiving newsletter. Victory!

8. Statistics

9. Innovation is the Key to Success