Brief overview of Social Reality\'s Publisher Relations information deck.

1. DO WELL BY
DOING GOOD.

2. 3 About Social Reality
4 Some of Our Clients & Brands
5 Creating Powerful Charity + Brand Partnerships
6 Some of Our Publishing Partners
7 Cause and Effect Marketing
8 Social Reality’s Causes Application Success
9 Social Reality’s State Farm Campaign
10 Social Reality’s General Mills Viral Video Pop-Up Campaign
11 Social Reality’s Sonic Viral Video Pop-up & Voting Widget
12 Advertising Strategies
13 Do Well By Doing Good
Table of Contents

3. ABOUT SOCIAL REALITY
Social Reality is the leader in
cause-driven media, strategy &
sponsorship representation for
web publishers & app
developers.
Connecting brands with
nonprofits, we help
companies leverage the
social graph to increase
brand loyalty — turning
Facebook users into brand
ambassadors by engaging in
meaningful cause-related
activities that enhance their
overall experience.

4. SOME OF OUR CLIENTS & BRANDS

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CREATING POWERFUL CHARITY +
BRAND PARTNERSHIPS

6. SOME OF OUR PUBLISHER PARTNERS

7. CAUSE AND EFFECT MARKETING
We drive repeat
engagements and
increase brand loyalty
by creating charity-
driven rewards that
connect with users high
up on the emotional
values ladder.
Social Reality creates
both integrated in-
game and on-app ad
solutions that benefit
participants in their
social and gaming
experiences.
cause effect

8. With an average of 15,000,000 MAUs over the last
two years, Social Reality has created with Causes:
CAUSES APPLICATION SUCCESS
500,000,000
brand
impressions
5,000,000
advertising
revenue
15,000,000
campaign
clicks

9. $17,497
donated
30 m
emails
600,000 k
viral
impressions
31,474 people
have donated
to the cause
State Farm’s objective was to build a
national social media campaign that
would benefit over 40 non-profits that they
partnered with on a local level. Social
Reality built and launched a custom
voting app that allowed supporters to take
action to benefit the non-profits they
wanted to choose.
200,000
video
views
GO TO BATWITH STATE FARM
Campaign Results

10. Within 3 weeks,
Social Reality
generated
250,000 video
views.
GM received more than 50 million brand
impressions in 3 weeks, through peer to
peer promotion via Facebook
newsfeeds, personal friend invites and
emails.
GM’s objective was to generate awareness of their
partnership with CARE – a charity partner they donate
more than $3 million to annually through product
purchase and GM Foundation gifts. The call to action
developed by Social Reality asked users to join a
custom built cause and watch a video about General
Mill's partnership with the charity. Each video view
generated a $1 donation to CARE.
Within 3 weeks,
$250,000
donation raised.
VIRALVIDEO POP-UP & SPONSORED
CAUSE CAMPAIGN Integration Results

11. more than
150,000 views to
date
* Campaign is currently in progress.
Sonic's annual Limeades for Learning program has
generated more than 1 million dollars for teacher
fueled education projects across the country.
Social Reality is driving users to the limeades
website, where consumers vote on the projects
they like most.
50%
conversion on
views – to – votes
more than
$1,000,000 raised
for school projects
VIRALVIDEO POP-UP &VOTING
WIDGET Integration Results

12. Advertising Strategies

13. DO WELL BY
DOING GOOD.
knelson@socialreality.com
ph: 310.779.8587