Blogging for Business
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Introduction to blogging, topics, plus 13 tips for successful blogging. Discusses the importance, advantages and benefits of business blogging including business leads, establishing authority and influence.
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Why Blogging Should be the Hub of Your Social Media Efforts
Presentation for GBTC. A look at the benefits of blogging as a component of your overall B2B marketing strategy.
Similar to Blogging for Business (20)
Blogging for business and content marketing training course by Opace
Blogging for business and content marketing training course by Opace
The business of blogging: How to make your blog part of your marketing stategy
The business of blogging: How to make your blog part of your marketing stategy
How to find readers for your blog & build a community through social media
How to find readers for your blog & build a community through social media
Why Blogging Should be the Hub of Your Social Media Efforts
Why Blogging Should be the Hub of Your Social Media Efforts
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Blogging for Business
- 2. Your Blog. . .the Next Big Marketing Thing • Drive traffic to your site • Converts traffic to leads • Establish your authority • Communicate with followers • Integrates with social media & SEO
- 3. What is blogging? • Posting content to your website’s blog on topics relevant to your business. • It’s NOT talking about you and your company. • Marketing platform that supports and encourages business growth • The heart of all of your content marketing efforts
- 4. Why blog? • Flexible means of communicating • Can change topics as needed • 60% of businesses who blog acquire more customers. • Downside: Time-consuming
- 5. Blog topics • Trending topics • Headlines • Social media • Other blogs • Emails • Newsletters • Your customers • Conversations
- 6. 12+ Blogging Tips 1. Blog regularly and often. Get started with a couple of blogs a month and then gradually increase the number if you can.
- 7. 12+ Blogging Tips 2. Use mind maps to develop topics and outlines.
- 8. 12+ Blogging Tips 3. Include data but always acknowledge the source with a link.
- 9. 12+ Blogging Tips 4. Develop an email list of followers.
- 10. 12+ Blogging Tips 5. Send links to your blog to your mailing list.
- 11. 12+ Blogging Tips 6. Post links to your blog on social media.
- 12. 12+ Blogging Tips 7. Multipurpose blog content. Break down your blog into 20 individual points and post one every business day on your favorite social media platform.
- 13. 12+ Blogging Tips 8. Break up long text with subheads, spacing and bullets to make it more scannable.
- 14. 12+ Blogging Tips 9. Your keyword should appear in : “On-Page” SEO areas: URL, Page Title, Section Header, Subheaders, Main Content, Image ALT Text, and Meta Description.
- 15. 12+ Blogging Tips 10. Use photos, illustrations to give your blog post eye appeal.
- 16. 12+ Blogging Tips 11. Include a form on your blog where readers can subscribe to your emails.
- 17. 12+ Blogging Tips 12. Promote your blog everywhere . . . Social media, email, email signature, business cards, brochures. . .
- 18. 12+ Blogging Tips 12+. Add a Call to Action at the end of EVERY blog post!
- 19. Need help with your blog? Call 800-779-0067 Or Email june@compelcom.com www.CompelCom.com