This document provides tips for getting traffic to a business blog. It recommends preparing by creating buyer personas and an engaging about page. When writing blogs, focus on topics relevant to the audience, include visuals, optimize keywords and backlinks. Promote posts on social media like Facebook, Twitter and LinkedIn. Engage with readers by asking questions and participating in online communities. Be consistent with posting and using email marketing to drive traffic over time.

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How to Get Traffic For
Your Business Blog

2. Starting a business blog is no small feat
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Here’s a quick guide with methods we have used to
increase viewership and gain leads for our clients.
Staying relevant in your area of expertise by
creating valuable content takes a lot of effort and
patience. Even more difficult is to get steady traffic
on your blog and to keep those readers engaged
and returning for more.

3. PREPARATION- BEFORE YOU WRITE THE BLOG
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1. Create Buyer Personas
Research and understand your users to shape your content accordingly.
Understand your audience and their needs to create a blog content
strategy. Read more about buyer persona here.

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2. Write a fantastic ‘About’ page
As the most viewed page of a website, spend time crafting an About
page that represents your brand tone perfectly.
3. Conduct a competitor analysis
Knowing what your competition is writing about would help
you figure out how your business can be different from them
and will help you stay unique.

5. CHECKLIST WHILE WRITING
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4. Write what your
audience cares about
Write posts that add value to
your target audience. Be
thoughtful, critical or helpful.
5. Visuals
Add relevant visuals to up
your content’s attractive
factor.

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7. Optimize keywords
Be keyword focused to aim at the
right target audience and provide
them the content that they are
already looking for.
6. Have an appealing
title
Use catchy titles and get help
from ‘headline generator’ tools
available online for ideas.

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8. Backlinks
Link back to an old post
relevant to the content to drive
more traffic to your blog and
engage your audience.
9. End with an inviting
conclusion
Urge your readers to share
their opinion by asking
thoughtful questions at the
end.

8. PRE-DISTRIBUTION
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10. Email Setup
Set up an email system
with tools like
MailChimp so that your
subscribers receive
regular updates.
11. Sharing
Setup
Make sure that the blog
is setup for easy
sharing with social
share buttons.

9. DISTRIBUTION
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12. Promote your content on social media
Share your blog posts on various social media
platforms to bring in more engagement.
Boost your visibility on
Facebook by sharing at a
time that works for your
business.
Twitter is more
focused on
hashtags.
LinkedIn has a B2B
audience that look for
professional content.

10. PRE-DISTRIBUTION
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13. Engage with your audience
Besides sharing your own posts, share and talk about other
blogs as well.Have conversations with your followers.
Twitter has a
polling system to
engage with
your audience
Facebook is
known for being a
discussion hub.
LinkedIn provides
multiple ways to
engage –
discussions,
comments and
shares.

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14. Publish within
communities that
matter
Distribute helpful and
informative content in online
communities to gain traction.
Find Facebook
and LinkedIn
groups relevant
to your niche.
Twitter chats
like
#Smallbizchat
are quite
popular
Look for Quora
questions in
your niche and
answer them.

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16. Email the
blog post
Use an email service like
MailChimp to send
regular blog updates to
your subscribers.
15. Collaborate with
influencers
Approach an expert in your
field to collaborate with them
to create content and gain a
wider audience.

13. Follow these strategies, start writing today and be consistent. As your
blog posts increase, see your traffic and leads growing.
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14. To learn more about how Ideaswalla can help you to drive traffic
for your business blog, contact us at swati@ideaswalla.com
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