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8…Reasons your Business needs a Blog And it’s not all about getting readers
Like any marketing activity Blogging needs to add value.  Or your Boss, shareholders or you as the business owner simply wont do it.  helentonetti.com
Do you remember when the only thing that mattered when you had a website was the number of hits!!!   Some believe that Blogs are only about the visitors, links or comments.. Not true helentonetti.com
Here are8other reasons you should have a company blog….. helentonetti.com
1 … S.E.0  Blogs are loved by Google They provide new content all the time A website with a Blog will be found 55% more often than a website without a blog (Hubspot research)  helentonetti.com
2 .  A way to stay in touch with customers.  90 % of us do not follow up regularly with existing clients.  This is a perfect way to drip feed them with information On our product and service offerings.  Keep you in mind and remind them that you are unique.  A blog is able to bring a company and its customers together through the open sharing of ideas, issues, announcements, events and feedback You can also turn the information on your Blog into a newsletter.  helentonetti.com
3 Stand out Show what makes you different, often the biggest challenge any business has.   Very few of your competitors will have a Blog, so its your chance to be seen as the voice of an expert in your market space.  helentonetti.com
4. Your Blog Posts are always live… So What I get queries from articles I wrote a year ago.  The blog content you spent time creating is always searchable  helentonetti.com
5.  Make it your Social Media and Marketing Content Engine You can share your content easily from your Blog across so many Social media platforms.   Social Media is about creating and sharing great content.  A great way to start is by answering some of your client questions as blog posts.   helentonetti.com
6. Selling  Direct :  Yes you can sell on the sidebar of your Blog 2 simple examples of this are: ,[object Object]
Supermarkets who design recipes with their products Indirect Sales : Special offers for readers or subscribers to your Blog, always with an opt in page, can create new leads.   helentonetti.com
Journalists are overloaded and always under deadlines. They use search engines a lot for research. Make their jobs simple, and they'll love to quite you and give you visibility.      Attention in the press helps build your expert status.  Like Tim Wright who landed a great speaking engagement.   helentonetti.com
And…8 New Product Development  Catipillar has a blog for each product line, to discuss problems and seek solutions  Starbucks has Blogs dedicated to customer ideas   helentonetti.com

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8 reasons your business needs a blog

  • 1. 8…Reasons your Business needs a Blog And it’s not all about getting readers
  • 2. Like any marketing activity Blogging needs to add value. Or your Boss, shareholders or you as the business owner simply wont do it. helentonetti.com
  • 3. Do you remember when the only thing that mattered when you had a website was the number of hits!!! Some believe that Blogs are only about the visitors, links or comments.. Not true helentonetti.com
  • 4. Here are8other reasons you should have a company blog….. helentonetti.com
  • 5. 1 … S.E.0 Blogs are loved by Google They provide new content all the time A website with a Blog will be found 55% more often than a website without a blog (Hubspot research) helentonetti.com
  • 6. 2 . A way to stay in touch with customers. 90 % of us do not follow up regularly with existing clients. This is a perfect way to drip feed them with information On our product and service offerings. Keep you in mind and remind them that you are unique. A blog is able to bring a company and its customers together through the open sharing of ideas, issues, announcements, events and feedback You can also turn the information on your Blog into a newsletter. helentonetti.com
  • 7. 3 Stand out Show what makes you different, often the biggest challenge any business has. Very few of your competitors will have a Blog, so its your chance to be seen as the voice of an expert in your market space. helentonetti.com
  • 8. 4. Your Blog Posts are always live… So What I get queries from articles I wrote a year ago. The blog content you spent time creating is always searchable helentonetti.com
  • 9. 5. Make it your Social Media and Marketing Content Engine You can share your content easily from your Blog across so many Social media platforms. Social Media is about creating and sharing great content. A great way to start is by answering some of your client questions as blog posts. helentonetti.com
  • 10.
  • 11. Supermarkets who design recipes with their products Indirect Sales : Special offers for readers or subscribers to your Blog, always with an opt in page, can create new leads. helentonetti.com
  • 12. Journalists are overloaded and always under deadlines. They use search engines a lot for research. Make their jobs simple, and they'll love to quite you and give you visibility. Attention in the press helps build your expert status. Like Tim Wright who landed a great speaking engagement. helentonetti.com
  • 13. And…8 New Product Development Catipillar has a blog for each product line, to discuss problems and seek solutions Starbucks has Blogs dedicated to customer ideas helentonetti.com
  • 14. helentonetti.com Hope You enjoyed this and please tell us why you blog Visit my Blog