This document provides an overview of blogging basics. It defines a blog as a discussion or informational site published online that combines dialogue and engagement. The purposes of blogging include providing commentary on a subject, serving as a personal outlet, advertising a brand or cause, and earning financial compensation. The document outlines how to identify a blog niche by isolating interests and evaluating competition. It also describes different types of blogs and 10 rules for effective blogging, such as selecting a niche, writing in a conversational tone, and improving content quality over time.

1. BASICS OF
BLOGGING
BY GABRIEL BILLONES JR

2. “
”
What is a blog?
DIALOGUE + ENGAGEMENT = BLOG
WEB + LOG = WEBLOG
IT IS A DISCUSSION OR INFORMATIONAL SITE
PUBLISHED ONLINE

3. Purpose of Blogging
 provide commentary on a particular subject
 personal outlet of feelings or online diary
 online brand advertising of a particular individual or company
 Promote a cause
 Financial compensation
 Citizen journalism
 Provide cyberspace or one-stop site in relevant information about
different experiences such as food, travel, lifestyle, fashion,
photography, sports, religion and many other things

4. WHY BLOG?

6. How to identify your niche?
 ISOLATE YOUR INTERESTS
 EVALUATE THE COMPETITION (FOR COMPETITIVE BLOGGING)
 CONSIDER THE PURPOSE OF THE BLOG

7. How do you start a
blog?

8. • TEXTUAL BLOG
• ART BLOG
• PHOTO BLOG
• MP3 BLOG
• PODCAST
• MICROBLOG

9. 10 Rules in Blogging
That I Follow
(And You Can Too!)

10. 1. Select your best niche.

11. 2. Be simple, effective and
straightforward.

12. 3. Cite your sources. Link to
valuable ones.

13. 4. Optimize your titles and
keywords.

14. 5. Give people a reason to read you.

15. 6. Write in a conversational tone.
Show your personality.

16. 7. Be consistent.

17. 8. Respect your audience.

18. 9. Promote your blog. Use social
media. Link with others.

19. 10. Improve quality of your content.

20. WELL-LINKED + WEL-VISITED =
ATTENTION
ATTENTION + KEYWORDS +
CONTENT = POPULARITY

21. 10 Things That I Don’t Do in
Blogging (And You Shouldn’t Too!)

22. 1. Plagiarize

23. 2. Over-promoting.

24. 3. Being dishonest.

25. 4. Not being cautious of posts.

26. 5. Being anonymous.

27. 6. Pushy selling

28. 7. Stealing photos.

29. 8. Leaving your blog link in other
blogger’s comments.

30. 9. Bashing other bloggers.
“Earn your spotlight by your own merits. “

31. 10. Being irrelevant.

32. HOW DO YOU HANDLE BAD COMMENTS OR NEGATIVE REVIEWS?

34. Thanks for listening!
Gabriel Billones Jr
www.neoticviews.blogspot.com
travelsandlaments.wordpress.com
thinkneon.tumblr.com
twitter.com/GabrielBillones
facebook.com – The Traveler’s Lifestyle
Blogger/Writer of Fitlife.tv, American Fitness Channel
Writer and Web Developer, Darcy Bookkeeping
and Accounting Business Services
Social Media Manager, Geekgrass.com
Photography Classes List and Insurance List