The document outlines 7 steps for helping clients prepare their social media profiles for job hunting. It begins by noting that over 90% of employers use social media to recruit and screen candidates. It then details when employers typically check candidates' online profiles and ways people have missed out on or attracted opportunities based on their social media presence. The bulk of the document describes each of the 7 steps, which include conducting an online reputation audit, cleaning up negative content, reviewing one's profile, adding relevant keywords, ensuring consistency, encouraging social activity, and including social links in emails. It concludes by recapping the 7 steps and providing contact information.

1. Presented by
How to help your clients Cher Jones,
Social Media
get ready for the social Trainer
job hunt in 7 steps
www.sociallyactive.ca

2. 92% of employers will recruit with social media
• 93% LinkedIn
• 66% Facebook
• 46.6% Twitter
(Jobvite Social Recruiting Survey-2012)
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3. When do employer check online profiles
47% before the first contact
27% after the phone interview
4% before the offer
2011 survey results from Reppler.com/Lab42
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4. People miss out on opportunities because...
• Posted inappropriate
pictures/info
• Shared confidential info about
a past employer
• Made discriminatory comments
• Lied about their qualifications
• Bad mouthed past employer
• Showed poor communication
skills
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5. People attract opportunities when...
• Accounts support their
qualifications
• Awards & accolades were
visible
• Showcased a good
“feel”/fit
• Conveyed a professional
image
• Displayed creativity
• Had good references
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6. YOUR
7 point check
to help your clients get ready
for the social job hunt
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7. #1 Conduct an online reputation audit
• Your name
• Name, city
• Your email address(es)
• Old usernames
• Go back at least 10 pages
• Check images too!
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8. #2 Clean up any negative digital dirt
Delete Negative
•old accounts
•pictures
•comments
•posts
•videos
•applications/games
•groups
•contacts/friends
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9. #3 Review profile first impression snapshot
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10. #4 Identify and add relevant key words
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11. #5 Check for consistency and formatting
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12. #6 Suggest and encourage social activity
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13. #7 Include social links in email signature
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14. Coaching your clients in 7 easy steps!
RECAP
1. Conduct and online reputation check
2. Digital dirt clean up
3. Review profile first impression snapshot
4. Identify and add keywords
5. Check for consistency & formatting
6. Suggest & encourage activity/updates
7. Add social link to email signature

15. Questions
sociallyactive.ca
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16. Thank you! Let’s get connected.
Cher Jones, Social Media Trainer
cher@sociallyactive.ca
Facebook.com/SociallyActiveTraining
Twitter.com/itscherjones
Linkedin.com/in/itscherjones
sociallyactive.ca
www.sociallyactive.ca