The document presents insights on storytelling ads, emphasizing their effectiveness in marketing by making messages memorable and relatable. It discusses the importance of storytelling in engaging audiences, building trust, and fostering connections between brands and consumers. Various strategies for maximizing storytelling in advertising are provided, along with examples of successful campaigns.

1. Storytelling
Ads
Presented by: Gabriel Billones Jr.
Founder, Y-loop Digital Solutions

3. Today's
Discussion
Outline of Topics
What are Storytelling Ads?
01
Why Are Ads Perfect Platforms to Convey Stories?
03
How Can Brands Maximize Storytelling Ads
04
02 The Concept Behind Storytelling
Examples of Perfect Storytelling Ads
05
How Can New Marketing Professionals Leverage
Storytelling Ads for their Campaigns
06

4. “A story has no beginning or end:
arbitrarily one chooses that moment of
experience from which to look back or
from which to look ahead.”
Words of Inspiration
— Graham Greene, novelist and author

5. When it comes to stories, brands
that tell more, sell more.

6. Did you know? Telling a story
makes information way more
memorable.
Stanford’s Graduate School of Business
found that when people listened to
pitches, either containing facts and
figures or a story, only 5% recalled a
statistic, but a whopping 63%
remembered the stories.
Psychologist Jerome Bruner found
we are 22 times more likely to
remember a fact when it has been
wrapped in a story.

7. Storytelling marketing or advertising means
using a narrative to communicate a
message.
What Is
Storytelling
Marketing?

8. Goal of
Storytelling
Ads
A Brief Introduction
The aim is to make the viewer feel something – enough
that it’ll inspire them to take action. Storytelling in
marketing helps consumers to understand why they
should care about something, and it works to humanize
your brand.

9. This can be done
in many formats
and in different
channels.

11. Why is storytelling an
important form of
advertising?
An engaging, entertaining or emotional brand storytelling
campaign can help to get potential customers to buy into the
brand rather than individual products, which is more beneficial in
the long run. Using this method, brands can make sales without
trying to sell anything.

12. The Concept Behind
Storytelling
Storytelling describes the social and cultural activity of
sharing stories, sometimes with improvisation, theatrics, or
embellishment. Every culture has its own stories or
narratives, which are shared as a means of entertainment,
education, cultural preservation, or instilling moral values.

13. What is the
purpose of
storytelling?
Storytelling passes on personal, historical, or cultural events
or experiences so they transcend to shared experiences.
Storytelling alters individuals, changing them into families,
groups, communities, and even nations. Storytelling can heal
or encourage or motivate or perpetuate, depending upon the
community need and depending upon the storyteller's
intention.

14. Why Are Ads
Perfect Platforms
to Convey Stories?

15. Advertising is not just about getting a
product, service, or brand in front of a
customer, It’s about integrating it into their
daily life in some way, making it something
they can’t help but think about.

16. How Can Brands Maximize
Storytelling Ads
Develop trust
with your
audience
through
characters that
resonate
Create an
unbreakable
‘friend’ bond by
using the right
tone of voice
Solve a
problem in a
unique way to
stand out from
the crowd
Use a strong
level of detail
for a memorable
story
Keep it real
and relevant
without
gimmicks or
fear tactics

17. Other Examples of
Great Storytelling Ads
Dannijo – Connect with Your
Audience with Inspirational Videos
https://youtu.be/wFsvxHwR1IU
IKEA – Use Humor to Promote Your
Products and Services
https://youtu.be/Tmv8rCd_NiA
BACARDÍ – Celebrate Your Culture
Through Music
https://youtu.be/zf5d3ErBavM

18. A good story should be...
Contagious Easy to understand Emotive
Believable Useful Inspiring
Inclusive

19. Digital storytelling
can give brands
higher engagement
rates
For social media marketers, engagement
rates are a crucial metric to show ROI. So if
increasing engagement is your goal, you'll
be pleased to hear that storytelling can
have a positive impact.

20. This helps you gain a new target
market and potential customers for
your business.

22. Great brand storytelling fosters a
connection between a brand and its
audience, communicating the truth,
purpose, vision, and values of the brand
through content. Doing this helps your
audience relate to your brand and build
up a clear picture of who your brand is
and what you're all about.

23. Show the real people
behind the brand
5 brand storytelling ideas
for creating compelling
content
Curate content from
your followers
Tell stories with your
captions
Make use of the
Stories feature
Employ storytelling
frameworks to add
structure to your posts

24. Storytelling advertising enables
brands to communicate key
messaging in a way that needs no
explaining.

25. "A culture cannot evolve without
honest, powerful storytelling.
When society repeatedly
experiences glossy, hollowed-out,
pseudo-stories, it degenerates."
— Robert McKee

26. Let's Connect!
Gabriel Billones
Founder and Sole Proprietor, Y-loop Digital Solutions
International Property Specialist, SMDC
/gabbillones
@gabbillones
@Gab_Billones
yloopdigitalsolutions@gmail.com

27. References
ARTICLES
Askat Test
Wikipedia
Enotes
Storynet
Honchosearch
Jayson Demers (Medium)
Singlegrain
Sendible
Neil Patel