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How real estate professionals can use blogging to engage with the consumer and generate business.
2. BLOG is a contraction of the term
WEBLOG
the word blog has taken on an even
looser meaning — that of any bit of media
wherein the subject expresses his opinion
or simply talks about something -
Wikipedia
What is Blogging???
3. A blog is really just a website
Posts (or articles) are arranged in
reverse-chronological order
Blogs are interactive – allowing for the
author and visitors to engage in a
conversation
Blogs are usually updated more frequently
than websites
So, Really…What is a Blog?
4.
5.
6. Blogging allows for advertising 24/7. It is
always ―ON‖.
Google likes Blogs
Allows you to show your personality
Blogs are engaging for others
The only costs for blogging are time and
possibly a small charge for the
domain/hosting
Why Blog???
7. A website is a waste of time without a
blog.
A blog will help drive traffic to your
website – organically.
To achieve search engine ranking for a
website can cost millions using Google Ad
Words!
I Already Have a Website!
11. 2 options: Free Hosting & Self Hosted
Free Hosted: FREE (except for your
time), restricted on customization, may
include ads
Self Hosted: Minimal cost, freedom to get
creative, more challenging, self-branded,
all on you to maintain.
How do I start a Blog???
12. Free hosting portals:
Wordpress.com
Blogger.com
Activerain (members only for free blog)
Trulia
Livejournal
Where do I start a Blog?
13. Not for the mildly computer literate
Pay for your domain (approx. $9/year)
Pay for hosting ($60-$300/year)
Must know how to install plugins
Some are easier than others
Must have patience!
Self-Hosted Blogs
14. Domain = www.onegreatagent.com
Subdomain =
www.onegreatagent.blogger.com
Google likes domains better than
subdomains.
Domain vs. Subdomain
16. Domain – what do you want to call it?
Logo/picture
Main topic
Keywords/tags
Your Profile information
Your Contact information
Uninterrupted time
What do I need to set up a Blog?
17. Make a list of questions clients have asked
you and turn them into blog posts
Go to Trulia voices and look at the
questions people are asking
Drive around and find something
interesting…or not interesting
Take a picture and talk about it
Blog about what you know
What do I blog about?
18. Do NOT be self-promoting
Politics
Religion
Sex
Controversial topics
Personal transactions (unless VERY
careful)
Your children (at your discretion, OK)
What NOT to Blog About
19. Keep it simple. Don’t be a ―talker‖
Engage your readers
If you receive a comment, say ―thank
you‖
Try to write a post 3x per week minimum
For every post you write, comment on 10
others
Commenting on other blogs drives traffic
to yours
A few more Blogging rules…
20. Try to find that ―secret loophole‖
Don’t use keywords, tags
Cut and paste your blog posts from other
sources (that’s copyright infringement)
Buy your blog posts from someone else
Duplicate content from your other blogs
Put a bunch of links on your site for no
reason
How to piss off Google…
22. Business card
License plate
―Calling‖ cards
Signs
Postcards
Email signature
―Real estate services‖
Social networking
Advertise your blog!
23. Schedule your posts
―Photo Friday‖
Re-blog other interesting posts with your
spin on the content
Monitor traffic – what gets traffic and
what doesn’t?
Stick with it – it will take a while for
anyone to ―listen‖ to what you have to
say.
Get into a Groove….
24. Analyze your traffic
What keywords find you?
Google yourself
What posts get more traffic?
Know your audience
Offer ―tell a friend‖ and ―subscribe here‖
Link to your website
Offer instant chat
Google Analytics
25. Video blogging – have webcam, will blog!
Perfect for those with less-than-perfect
grammar
Pictures – Flickr, Picasa, Photobucket…a
picture is worth 1,000 words in blogging!
Charts, graphs, statistics, MAPS! All are
GREAT content for blogs!
Blogging doesn’t have
to be all about writing!
26. Keyword-rich title that offers benefit to
the reader
Make the first sentence keyword rich as
well
Use the keywords and/or phrases 2-3
times in your post
Bold your keywords – but don’t overdo it
Link to previous posts if relevant to
content
How to create a post that ROCKS!
27. Engage your readers! You can’t have SEO
without YEO (You, Engaging Others)
Don’t write like a 6 year old – proofread
or at the very least, use spell-check
Link to other relevant sites
Call to action – sign up, subscribe, tell a
friend
Update the post if necessary
Rock ‘em Part Deux
28. Publicize your blog posts by:
Creating a ―fan page‖ on Facebook and
feeding your posts there
Posting to Twitter
Send to a business you write about
Bookmark manually or using a site such
as www.onlysocialbookmarks.com
Want to tell the world???
29.
30. RE Bar Camp is an ad-hoc gathering born
from the desire for people to share and
learn in an open environment. It is an
intense event with discussions, demos,
and interaction from attendees.
RE Bar Camp Lynchburg will be 10/8/09.
Go to REBarCamp.com to see the entire
schedule of Bar Camps!!!!
Come to REBarCamp!