SlideShare a Scribd company logo
CREATING
CONTENT
STRATEGY
GOAL
Giving information to
people about home and
living

SUCCESS
MEASURE
• Number of blog hits
• Comments
• Visitors to website
• Number of partnership
KNOW YOUR           Eavesdropping
                    • Friends/comments
COMPETITION         • Who they follow
Research            • Who follows them
• Googling          • Blog & social media comments
• Google Alerts     • Incoming links
• Social Medias       (google.com/webmasters/tools)
• Linkedin
• On-site search   FIND THE GAPS AND OPPORTUNITIES
Traditional    Enhanced
KNOW YOUR   • Age          • Online behaviour
            • Gender       • What sites the visit
AUDIENCES   • Income       • Conversation
            • Profession   • What they say
            • etc          • What they share
DISCOVER
WHAT THEY NEED
1.   Entry keywords
2.   Keywords related to website
3.   Trending topics
4.   What audience say and share
5.   etc



TOOLS
YOU CAN USE
1.   Google Adwords Keyword Tool
2.   Google Alerts
3.   Google advanced search
4.   Monitter
5.   etc
DESTINATION
                                              YouTube


                    Facebook                                   Slideshare
                    • Fan page
                                                               • Presentation
                    • Other group
                                                               • E-book
                    • Profile




                                              BLOG                    Linkedin
        Flickr
                                                                      • Your group
        • Profile
                                                                      • Other group
        • Group
                                                                      • Answer




                                    Twitter             EDMs
USER GENERATED CONTENT

      Blogging competition
     Questions and answers
         Simple polling
Thank you

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Online Content Marketing Strategy

  • 1.
  • 3. GOAL Giving information to people about home and living SUCCESS MEASURE • Number of blog hits • Comments • Visitors to website • Number of partnership
  • 4. KNOW YOUR Eavesdropping • Friends/comments COMPETITION • Who they follow Research • Who follows them • Googling • Blog & social media comments • Google Alerts • Incoming links • Social Medias (google.com/webmasters/tools) • Linkedin • On-site search FIND THE GAPS AND OPPORTUNITIES
  • 5. Traditional Enhanced KNOW YOUR • Age • Online behaviour • Gender • What sites the visit AUDIENCES • Income • Conversation • Profession • What they say • etc • What they share
  • 6. DISCOVER WHAT THEY NEED 1. Entry keywords 2. Keywords related to website 3. Trending topics 4. What audience say and share 5. etc TOOLS YOU CAN USE 1. Google Adwords Keyword Tool 2. Google Alerts 3. Google advanced search 4. Monitter 5. etc
  • 7. DESTINATION YouTube Facebook Slideshare • Fan page • Presentation • Other group • E-book • Profile BLOG Linkedin Flickr • Your group • Profile • Other group • Group • Answer Twitter EDMs
  • 8. USER GENERATED CONTENT Blogging competition Questions and answers Simple polling

Editor's Notes

  1. Template For Corporate Introduction
  2. Template For Corporate Introduction
  3. Template For Corporate Introduction
  4. Template For Corporate Introduction
  5. Template For Corporate Introduction
  6. Locker
  7. Template For Corporate Introduction