Why is Marketing Communications a viable career to choose?

1. Career
Talks
Gab Billones
Founder
Y-loop Digital

2. "Whatever you
decide to do,
make sure it
makes you
happy."
— Paulo Coelho

3. Do you have a career plan?

4. What are your plans?

5. What college degree
program will you take?

7. Today were going to talk about
1 Marketing Communication
2 Public Relation

8. What is Marketing
Communication?
1

9. Marketing communication (MarCom) is a
fundamental and complex part of a company’s
marketing efforts.
Loosely defined, MarCom can be described as all
the messages and media you deploy to
communicate with the market.

10. Marketing
communication
includes:
advertising
direct marketing
branding
packaging
your online presence
printed materials
PR activities
sales presentations
sponsorships
trade show appearances
and more.

11. Marketing
communication
objectives
Marketing communication has
two objectives.
One is to create and sustain
demand and preference for
the product.
The other is to shorten the
sales cycle.

12. Creating preference is often a longer-term
effort that aims at using communication tools to
help position your product or company in the
minds of the target customer.
Creating Preference
Positioning and building a brand takes time and
requires a certain consistency (not just in the
communication efforts themselves, but also in
regards to the core elements of product,
pricing, and distribution) and therefore
represents a significant commitment for the
company.

14. Shortening the sales cycle means assisting your
sales and channel partners in their efforts to
identify, engage and deliver a customer.
Understanding the customer’s buying process
brings critical insight into how one can shorten
the sales cycle.
Shortening the sales
cycle

16. Promote our products and services during events
Coordinate the design of promotional material and distribute in online and offline channels
Advertise our company and products/services on various media
Plan interviews and press conferences
Produce marketing copy for our website
Craft and send regular newsletters with company updates
Track ROI for marketing campaigns
Join social media groups and professional platforms to discuss industry-related topics
Monitor corporate website and social media pages and address clients’ queries
Network with industry experts and potential clients to drive brand awareness
Gather customer feedback to inform sales and product teams
Job responsibility of Marketing
Communication Professionals

17. Years of industry
experience
3-5 of related experience is highly preferred.

18. Marketing Communications
Specialist Average Salary in Ph
The average salary for a Marketing
Communications Specialist is
₱339,000

19. Marketing Communications
Required Skills/Abilities:
Proven work experience as a Marketing Communications Specialist or similar role
Familiarity with B2B and B2C advertising campaigns
Hands-on experience with web content management tools, like WordPress
Proficiency in MS Office
Knowledge of SEO and Google Analytics
Experience with marketing campaigns on social media
Excellent verbal and written communication skills
Good presentation skills
BSc in Marketing, Communications, Public Relations or relevant field

20. Advice for MarCom
Graduates
1. Know Yourself and What You Want in a Job
2. Perfect Your Writing and Researching Skills
3. Become a ‘Non-templated’ Thinker
5. Network In-Person and Virtually
7. Differentiate Yourself—Even if You’re Just Starting Out
6. Practice Your Interviewing Skills
4. Burnish Your Job Search Documents

21. Why should you
consider a career
in marketing
communications?

22. Marketing communications is an
outstanding career path to consider
as it is a growing field and offers a
variety of job options.

23. Typically, jobs in the field of
marketing communication
involve the sale or marketing of a
product or service in the forms
of both written and verbal
communication.

24. Opportunities in marketing
communication might include
public relations, web content
curation and design, social media
strategy, advertising, and more.

25. What is Public
Relations?
2

26. “a strategic communication process that
builds mutually beneficial relationships
between organizations and their publics,”

27. adding that “public relations is about
influencing, engaging, and building a
relationship with key stakeholders across a
myriad of platforms in order to shape and frame
the public perception of an organization.”

28. Some of the common
steps to becoming a
successful PR
professional include:
Finishing high school and applying to a
college or university with a communication
or media studies major
Interning with a PR firm or in an
organization’s PR department
Completing a bachelor’s degree with a
major in communication or communication
studies
Completing a master’s in public relations or
a master’s in communication with a pubic
relations specialization program

29. Some of the professional skills
and technical proficiencies
that are important in the field
of PR:
Verbal communication and public speaking skills
Professional writing skills
Visual presentation skills
Active listening and social perceptiveness
Web design
Graphics and photo imaging tools
Traditional and emerging media technologies
Database systems
Media research and analytics methods
Strategic marketing
Social media strategy
Crisis and change management
Brand and reputation management

30. Why should you
consider a career
in Public Relations?

31. Fast Paced and
Energetic

32. Variety of
Responsibility

33. Enhancing Your
Skills

34. For People Who
Love Writing

35. Networking

36. It’s not what you achieve, it’s
what you overcome. That’s
what defines your career.
— Carlton Fisk

37. Any Questions?

38. Let's Connect!
Facebook: Gab Billones
Twitter: /Gab_Billones
Instagram: /gabbillones