Betty Crocker was a fictional spokesperson created in 1921 by Washburn Crosby Company, the maker of Gold Medal Flour, to promote their products. She became very successful through her radio program "Betty Crocker Cooking School of the Air" which kicked off in 1928. During World War II, her popularity peaked as she provided guidance to working women. She achieved iconic status through her presence across multiple media over decades and her ability to adapt to changing times. As a brand, key elements that contributed to Betty Crocker's success included her memorable name, easily recognizable logo, relatable character, and packaging that conveyed information clearly. Her branding incorporated criteria like being memorable, meaningful, likable, transferable, and adaptable