This document provides a 30-day challenge for developing a social media marketing presence. It includes daily tasks across platforms like publishing content, connecting with influencers, analyzing results, and more. The goal is to quickly build an online foundation and core branded destinations before implementing longer-term strategies. Completing the challenge requires dedicating several hours each day to indirect marketing activities to attract an audience and put the business in front of influencers.
Social Media campaigns are great tools for Marketing, PR, CRM, communication and community building. However, social media success is a function of intent, listening, participating and intelligence.
Essential Marketing And Social Media Know-how For Businesses And Organization...Brian Huonker
Traditional marketing channels have becoming ineffective in capturing and engaging the attention of today’s perpetually connected consumers. Today's businesses must adapt their marketing strategies in an effort to build brand advantage in the face of the consumers’ rapidly changing media consumption landscape. Additionally, today’s millennial generation does not trust traditional advertisements, only 6% of millennials consider advertising even to be credible. In this class, you will learn how to develop, promote and take advantage of branded content delivered through a strategic social media plan that will allow your business to engage today's generation, building a trusted relationship, and become unmistakable and essential in their eyes.
DAY 1: STRATEGIC PLANNING FOR SOCIAL MEDIA AND CONTENT MARKETING
In this session, you will learn about the important role of content marketing within a social media program, how to track online what is being said/written about your organization, and how to develop a strategic plan for your organization's social media.
Questions for business:
-How much is your business, as a whole, spending on social media related activity?
-What innovations is it hoping to achieve?
-And what is the return on investment?
If you don’t know the answers to these vital questions you are in need of a Social Media Audit. We can help.
How to start social media marketing as a beginnerTayyab Akram
Social Media marketing is very important for a brand or a new company. Here, we will guide you How to start social media marketing as a beginner for a brand
New Social Media Ebook Offers Free Guidance to Cisco PartnersRicardo Llera
Many Cisco partners have indicated they want to learn more about how to leverage social media to generate leads, to listen to customers, interact, and network. But you’ve also told us you aren’t sure where to start. We’re here to help!
“Integrating Social Media With Paid Social” was presented by Melonie Gallegos, Chief Social Strategist of Fandom Marketing, in a partner webinar with Katana.
Turn your content marketing into engaging advertising with on social media. Advertising in social media improves reach in social networks to get more eyeballs on your content, in turn increasing sharing and engagement.
How to Promote Your Music Online: A Social Media Guide for the MusicianDr. David Mitchell
A presentation from the 2015 College Music Society conference by Jennifer Jones and Dr. David Mitchell discussing online streaming, digital downloads, vinyl records, social media tools and case studies of successful online marketing campaigns.
Social Media campaigns are great tools for Marketing, PR, CRM, communication and community building. However, social media success is a function of intent, listening, participating and intelligence.
Essential Marketing And Social Media Know-how For Businesses And Organization...Brian Huonker
Traditional marketing channels have becoming ineffective in capturing and engaging the attention of today’s perpetually connected consumers. Today's businesses must adapt their marketing strategies in an effort to build brand advantage in the face of the consumers’ rapidly changing media consumption landscape. Additionally, today’s millennial generation does not trust traditional advertisements, only 6% of millennials consider advertising even to be credible. In this class, you will learn how to develop, promote and take advantage of branded content delivered through a strategic social media plan that will allow your business to engage today's generation, building a trusted relationship, and become unmistakable and essential in their eyes.
DAY 1: STRATEGIC PLANNING FOR SOCIAL MEDIA AND CONTENT MARKETING
In this session, you will learn about the important role of content marketing within a social media program, how to track online what is being said/written about your organization, and how to develop a strategic plan for your organization's social media.
Questions for business:
-How much is your business, as a whole, spending on social media related activity?
-What innovations is it hoping to achieve?
-And what is the return on investment?
If you don’t know the answers to these vital questions you are in need of a Social Media Audit. We can help.
How to start social media marketing as a beginnerTayyab Akram
Social Media marketing is very important for a brand or a new company. Here, we will guide you How to start social media marketing as a beginner for a brand
New Social Media Ebook Offers Free Guidance to Cisco PartnersRicardo Llera
Many Cisco partners have indicated they want to learn more about how to leverage social media to generate leads, to listen to customers, interact, and network. But you’ve also told us you aren’t sure where to start. We’re here to help!
“Integrating Social Media With Paid Social” was presented by Melonie Gallegos, Chief Social Strategist of Fandom Marketing, in a partner webinar with Katana.
Turn your content marketing into engaging advertising with on social media. Advertising in social media improves reach in social networks to get more eyeballs on your content, in turn increasing sharing and engagement.
How to Promote Your Music Online: A Social Media Guide for the MusicianDr. David Mitchell
A presentation from the 2015 College Music Society conference by Jennifer Jones and Dr. David Mitchell discussing online streaming, digital downloads, vinyl records, social media tools and case studies of successful online marketing campaigns.
Mike King | SearchLove San Diego, 'Automation Demystified'Distilled
Marketing Automation is a set of technologies that has largely been ignored by search marketers due to its complexity. In this talk, Mike will bring automation back down to earth to show you ways to merge audience research, content marketing and search to find quick automation wins and prepare yourself for more complex use cases.
Sustainability reporting on the social and environmental impacts of the 2011 Shanghai Fashion Week closing event. Shares ideas and progress on how to implement sustainability into an event , especially in China
The research set out to unravel and reveal the fundamental changes that social media has had on how Chinese consumers connect with each other, how trust is built and how influence and word of mouth really travels.
Social Media Marketing: 50+ Predictions for 2016Carlos Gil
Social media predictions for 2016 featuring insight from marketers and professionals.
50+ marketers were polled and asked the following questions:
What's your social media prediction for 2016?
What will be the most important social media channel in 2016 and why?
Thank you to everyone who participated including: Aaron Kilby, Aaron Lee, Adam Lewites, Adel de Meyer, Ahna Hendrix, Albert Qian, Anabella Acoca, Anthony DeNardis, Ben Phillips, Bernie Borges, Chris Barrows, Chris Mikulin, Chris Strub, Christian Karasiewicz, Christin Kardos, Daniel Newman, Dennis Yu, Dino Dogan, Dom Garrett, Ekaterina Walter, Ian Cleary, Jason Miller, Jason Falls, Jed Record, Jess Bahr, Jessika Phillips, Joel Comm, Kasey Skala, Keri Jaehnig, Lisa Loeffler, Lucy Rendler-Kaplan, Marc Guberti, Marji J. Sherman, Mark Schaefer, Marsha Collier, Martin Jones, Martin Shervington, Meghan M. Biro, Melonie Dodaro, Michael Stelzner, Mitch Jackson, Esq., Neal Schaffer, Nick Cicero, Owen Hemsath, Rachel Miller, Ryan Paugh, Ryan Pena, Saba Sedighi, Samantha Klein, Sarah Evans , Tayo Rockson, Ted Coiné, Vincent Orleck, Viveka von Rosen, and Nick Haase.
Tech-Success trains you to be a master of today’s Digital World.
Tech Success coaches both individuals and business to take advantage of the technology within their reach and budget in order to utilize it in the most productive fashion.
Ariel oversees all design, coaching, training, marketing and recruiting of Tech-Success. Ariel has over 20 year experience in marketing, education and coaching which he has begun to implement in Tech-Success leading to 400% ROI.
With social media usage constantly on the rise, it’s imperative your small business learns how to capitalize on one of the world’s best digital marketing tools. It can seem tricky at first to manipulate the algorithms and figure out what your audience wants. But when you focus on simple, time-tried methods to boost your social media presence, you’ll start gaining traction. To get you started, here are our top 10 social media best practices for small businesses:
Connect with the socialpilot platform to properly manage your social media
Click Here: https://www.socialpilot.co?fp_ref=chandima22
Most of the organizations have no idea where to start or whether social media can be an effective business channel for engaging with their target audience! No matter how passionate you are about it, this is not the place to be salesperson of the year! Social networking should be used to define your audience, locate your potential customers, build a social relationship with them and then proceed to promote your brand and website.However, in order to achieve this, an organization needs to clearly define its goals and its audience – in short it needs a comprehensive social media strategy.
Have you created a customer avatar for your business? It is important to know your target market and what problems they have so you can begin creating content that meets those need and engages your audience.
Understanding Social Media Marketing | 30 Top Tips | Hammad SiddiquiHammad Siddiqui
Market for social media management tools grow over 100% to $970 million in 2016, from $389 million this year.
Companies that are still waiting to enter in the ever growing arena of social media will soon find alienated from the rest of the corporate sector
Social media is now playing much larger roles in our lives than it did decades ago, and one of those essential roles is social media promotion. In truth, any marketer or business owner that has not already jumped on the social media bandwagon is way behind the times. Social media promotion has revolutionized the traditional approaches to marketing businesses so that almost everything is now digitized and operations can even be conducted from devices like phones and laptops.
Social media is now playing much larger roles in our lives than it did decades ago, and one of those essential roles is social media promotion. In truth, any marketer or business owner that has not already jumped on the social media bandwagon is way behind the times. Social media promotion has revolutionized the traditional approaches to marketing businesses so that almost everything is now digitized and operations can even be conducted from devices like phones and laptops.
20 Social Media Tips Every Marketer Should Knowmanagerslides
Our new #presentation '20 Social Media Tips for Marketers is ready'🔥✌️Check it out! #socialmedia #DigitalMarketing #social #marketing #PowerPoint #tips ➡️ bit.ly/2F0HKPY
Get the most out of social media for your business with our 20 actionable tips today. Our guide will take on marketing, A/B testing, KPIs, and benchmarks, as well as posting time and frequency, content and copy type, platform-specific preferences, and audience targeting analytics.
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How to Generate Leads from social media.
Converting the Leads from social media.
Factors that matter most in Creating a social media strategy for your Product or service.
How to create a social media marketing strategy for a mobile worldVantageITes
Having a social media presence is must for business today. Learn to make social media marketing strategy from us to generate more traffic and customer engagement for your business.
Did you know social media is the number one daily activity among Americans, topping time spent on email and Google?
According to a survey, 93% of marketers use social media to promote their business.
Paid Social Media Advertising _ Social media advertising (2022-23) (1).pdf7searchppc
Do you want to use sponsored social media advertising in a more effective way? Before you start your first campaign, you might want to familiarize yourself with paid social media advertising.
For details: https://techcloudltd.com/7-steps-to-an-effective-facebook-marketing-strategy/
Social Media is a basic marketing channel for organizations all things considered. The common question a couple of years back, “for what reason should our business utilize online life?” is presently being supplanted with, “By what method can our business development with social networking digital marketing?” An effective Facebook marketing strategy will help you to gather vast knowledge on it.
Learn How to Gain Insights and Perspective from Think to Win co-author Peter ...McGraw-Hill Professional
Peter Klein, co-author of Think to Win, and founder of the growth-management consultancy PK Associates, presents Insights--Perspectives. This PPT discusses how to draw strategic conclusions for Consumer Insights.
McGraw-Hill Professional Business Insider Work Smarter Webinar Series presents Leading with Data: Boost Your ROI with Open and Big Data.
Joel Gurin and Prasanna Tambe discuss 2 hot new topics - open data and big data! You will learn how you can use them to gain the competitive edge in creating and developing a business and building an effective workforce.
For the webinar recording visit: http://bit.ly/mhpworksmarter
McGraw-Hill Professional Business Insider Work Smarter Webinar Series presents Leverage Content Marketing and Social Media to Engage More Customers
Take your marketing and your business to the next level with actual tactics and strategies leveraging content marketing programs from Joe Pulizzi and Jason Miles.
For the webinar recording visit: http://bit.ly/mhpworksmarter
McGraw-Hill Professional Business Insider Work Smarter Webinar Series presents Remarkable Leadership to Inspire Great Work.
Increase your leadership influence and inspire others as you make a difference that others will love with eight lessons from David Sturt and Perry Holley.
For the webinar recording visit: http://bit.ly/mhpworksmarter
Tasti D-lite has put itself on the map through its innovative merging of loyalty programs and social media. The Tasti-D-lite Way, the brand’s Chairman/CEO and VP of Technology reveal key lessons any company can use to build meaningful customer experiences and unprecedented loyalty through fresh approaches to social media marketing.
Using social media to engage customers is only part of the story. Here, readers will learn how to re-engineer businesses to compete and win in the age of social media marketing, and break through from being a brand that’s social friendly to one that forms meaningful, one-to-one relationships with their customers.
A quick look at today’s most pressing business issues through the eyes of Peter Drucker—the father of modern management
As technology, globalization, and business innovation advance at breakneck speed, the question “What would Drucker do now?” becomes more relevant by the day. More than anyone of his time, Peter Drucker understood how the individual, the organization, and society are interrelated. And no one better recognized and articulated the challenges facing all three—or came up with more practical solutions to those challenges.
Since 2007, the Drucker Institute’s executive director, Rick Wartzman, has been asking what Drucker would do on a regular basis— in his popular online column for Bloomberg Businessweek. In each piece, Wartzman introduces a current issue and provides a view of it through the eyes of Peter Drucker, based on his deep knowledge of Drucker’s ideas and ideals.
In The Speed Traders, Edgar Perez, founder of the prestigious business networking community Golden Networking, opens the door to the secretive world of high-frequency trading (HFT). Inside, prominent figures of HFT drop their guard and speak with unprecedented candidness about their trade.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
India Orthopedic Devices Market: Unlocking Growth Secrets, Trends and Develop...Kumar Satyam
According to TechSci Research report, “India Orthopedic Devices Market -Industry Size, Share, Trends, Competition Forecast & Opportunities, 2030”, the India Orthopedic Devices Market stood at USD 1,280.54 Million in 2024 and is anticipated to grow with a CAGR of 7.84% in the forecast period, 2026-2030F. The India Orthopedic Devices Market is being driven by several factors. The most prominent ones include an increase in the elderly population, who are more prone to orthopedic conditions such as osteoporosis and arthritis. Moreover, the rise in sports injuries and road accidents are also contributing to the demand for orthopedic devices. Advances in technology and the introduction of innovative implants and prosthetics have further propelled the market growth. Additionally, government initiatives aimed at improving healthcare infrastructure and the increasing prevalence of lifestyle diseases have led to an upward trend in orthopedic surgeries, thereby fueling the market demand for these devices.
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
3. The One-Month Social Media Marketing Challenge
If you’re reading this bonus chapter, then it should be safe to assume that you’ve
already read the first 22 chapters of 30-Minute Social Media Marketing. If you haven’t,
then it is highly recommend that you read those chapters before you continue as they
contain all the details and links you need to implement the One-Month Social Media
Marketing Challenge.
For example, if you already read chapters 1-22, then you know why social
media marketing is important to every business in terms of building a brand, developing
relationships, and driving loyalty and word-of-mouth marketing farther than any other
form of communication or promotion. You’re also familiar with the many tools of the
social Web that can help you not only join the online conversation but also affect those
conversations. Furthermore, you have a variety of social media marketing strategies and
tactics in your arsenal, gleaned from the pages of 30-Minute Social Media Marketing,
which you can begin to implement immediately. And finally, you understand that a social
media marketing plan is not a short-term strategy. Instead, it’s a long-term strategy
dependent on sustainable, organic growth and relationships.
But what if you’re ready to dive head first into the social media pool in an effort to
speed up your entrance into the online conversation? Fortunately, there are steps you
can take to jump start the development of your online presence. This bonus chapter
teaches you how to begin your foray into social media marketing in high gear. The One-
Month Social Media Marketing Plan included in this special bonus chapter puts you on
the fast-track path used by the most dedicated people and businesses. If you’re not
prepared to invest a significant amount of time to the One-Month Social Media Marketing
1
4. Challenge, you’ll see minimal results. However, if you dedicate several hours per day to
the suggested activities included in this chapter, you’ll have a significant online presence
at the end of one month, which you can use to catapult your business into a new level of
success.
Keep in mind, the steps you take in the One-Month Social Media Marketing
Challenge won’t make you rich in 30 days nor will it double or triple your business. The
goal of the One-Month Social Media Marketing Challenge is to create your core branded
online destination and a variety of other branded destinations as well as to start
connecting with consumers, researching your competition, and building the foundation of
your online presence. When you’re done with the One-Month Social Media Marketing
Challenge, you’ll be ready to start launching short-term marketing tactics, building deeper
relationships with your online community of friends and followers, and publishing
shareworthy content that has the chance to spread across the social Web and bring real
business and sales your way. Without a solid foundation, your social media marketing
efforts will fall on deaf ears.
With that in mind, it is essential that you spend this month thinking like a
publisher, not a marketer. Your goals are finding your audience, connecting with them,
establishing your branded destinations, and putting yourself on influencers’ radar
screens. All of these activities are indirect marketing activities. Be patient. Direct
marketing tactics can only succeed if you do the preliminary work to actually set yourself
up for success first.
Getting Started
Before you begin the One-Month Social Media Marketing Challenge, you need to
evaluate your current online presence. Take some time to do an honest evaluation of
where your business is positioned in the online space today, and determine how
consumers can find you if they’re looking for the types of products and services you offer
or if they’re looking for your specific business. You need to be aware of what the
consumer sees. Pretend that you’re a customer looking for the types of products and
2
5. services your business provides. This is how your research should begin. Spend at least a
week learning the paths consumers take. As you follow those same paths, you’ll find the
conversations, blogs, forums, online groups, and so on that you need to join and start
actively participating in. Get involved in those conversations and start communicating
with the people who are spending time there. Answer questions when you can and
become the go-to person at those online destinations for information related to your
business and industry.
Once you begin the One-Month Social Media Marketing Challenge, you’ll be able
to start bringing those people with whom you’ve already begun developing relationships
and who have already expressed their interest in the types of products and services you
offer to your own branded online destinations. Bottom-line, do the research and start
reaching out to people at least a week or two before you begin the One-Month Marketing
Challenge. As with most new endeavors, you have to learn how things work and do your
research before you can truly get going. Don’t try to skip steps or your efforts will not be
as successful as they could be at the end of the One-Month Social Media Marketing
Challenge.
Also, it’s important to understand a few points before you dive into the One-
Month Social Media Marketing Challenge:
1. It is assumed that you have already created the following branded online
destinations: a blog, a Twitter profile, a Facebook profile and page, a
LinkedIn profile, a YouTube channel, and a Flickr profile.
2. The activities included in the One-Month Social Media Marketing
Challenge should be completed in addition to daily social media
participation, including writing blog posts, Twitter updates, participating in
online conversations, connecting with online influencers, and so on.
Again, if you’ve already read the first 22 chapters of 30-Minute Social Media
Marketing, then the two points listed above will make sense to you. For example, you
can use the 15 jump-start tips in chapter 6 for more ideas to create branded online
3
6. destinations. With that said, it’s time to dive in and get started on your One-Month Social
Media Marketing Challenge!
Diving In
The following daily plan offers suggested activities that you can implement each
day to help jump-start your social media marketing participation and your business’
online reputation in the social Web space. As you learned in chapter 4, you can substitute
different activities if certain social media tools aren’t appealing to you. For example, if
you know you’re not ready to begin creating online videos, you can do something else in
place of focusing on online video creation, publishing and sharing. Also, you can vary the
order of activities. The most important takeaway from the One-Month Social Media
Marketing Challenge is that you’re pursuing meaningful activities each day that will help
you find and connect with your target audience, produce and share meaningful content,
and get in front of online influencers.
Tip: Links and details to complete all of the tasks included in the One-Month Social Media
Challenge can be found within 30-Minute Social Media Marketing. Primary chapter
references are provided in the Daily Plan to help you find relevant information.
One-Month Social Media Marketing Challenge Daily Plan
Day 1 (learn more in chapters 2 and 3)
Publish at least five pillar/evergreen blog posts (or articles) throughout the first
week and share the links to those pieces through your Twitter, LinkedIn, Facebook,
StumbleUpon, and other social media profiles. Pillar/evergreen content is your best,
most amazing content that is more detailed than typical blog posts and stands the test of
time.
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7. Day 2 (learn more in chapters 4 and 21)
Conduct keyword research and set up alerts for your business name and targeted
keywords related to your business using Google Alerts and TweetBeep. Also, follow those
keywords to find where your target audience and online influencers spend time, and join
the conversations happening on those sites.
Day 3 (learn more in chapters 7, 8 and 9)
Interlink your various branded online destinations. For example, place social
media icons in your blog’s sidebar connecting to your profiles. Place Twitter and
Facebook widgets on your blog, and add the Facebook Like button to your website and
blog. Feed your blog content to your Twitter, Facebook, and LinkedIn profiles, pages and
groups, and vice versa. Make sure your website, blog and social media links are provided
in your various social media profiles, so it’s always easy to find your branded destinations,
particularly your core branded destination.
Day 4 (learn more in chapter 8)
Search for people to follow on Twitter and add at least 20 more key users to your
list of people that you follow. Start actively retweeting their content, including them in
your tweets using the @reply feature, and joining their conversations.
Day 5 (learn more in chapters 8 and 9)
Search for people to connect with on Twitter, LinkedIn and Facebook by
researching who your competitors are connected to already. Connect with at least 20
more key users per site based on your findings. Begin interacting with those people
immediately.
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8. Day 6 (learn more in chapter 9)
Search for LinkedIn and Facebook groups related to your business and products.
Join those groups and participate in conversations at least once per week. If the LinkedIn
groups you join allow you to feed your blog content to those groups through the News
feature, do so.
Day 7 (learn more in chapters 8, 9 and 18)
Publish discounts or exclusive offers to Twitter or Facebook connections at least
once per week.
Day 8 (learn more in chapter 21)
Analyze your results for the previous week. Determine what activities are working
to drive incoming links, discussions, and traffic to your branded online destinations, and
continue them in week two of the One-Month Social Media Marketing Challenge. Also,
determine which keywords are sending traffic to your site and write additional blog posts
throughout the upcoming week focusing on those keywords.
Day 9 (learn more in chapter 8)
Search for local conversations to join and make sure your business is represented
accurately on local Twitter apps such as Localtweeps and Twellow. Start publishing
information and links about local sales, events, coupons, and so on using those Twitter
apps at least once per week.
Day 10 (learn more in chapter 7)
Send an email to five online influencers who you’ve already connected with via
their blogs and social media profiles offering to write an original guest blog post for each
of them.
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9. Day 11 (learn more in chapter 8)
Use hashtags and tools like Monitter to keep up with Twitter conversations
related to your business. Join in those conversations and add followers as appropriate.
Day 12 (learn more in chapter 9)
Send invitations to like your Facebook page to all of your Facebook friends.
Day 13 (learn more in chapter 12)
Make sure your listings on local search directories (not Twitter apps) are accurate,
and reach out to your connections and customers asking them to write reviews about
your business on those sites.
Day 14 (learn more in chapter 13)
Add social media profile and other branded online destination URLs to your email
signature, business cards, invoices, and so on. At the very least, your core branded online
destination URL should be included anywhere and everywhere.
Day 15 (learn more in chapter 21)
Analyze your results to date. Learn what sites are referring the most traffic to
your blog (other than search engines) and reach out to those bloggers or site owners to
deepen your relationships with them.
Day 16 (learn more in chapters 7 and 15)
Contact popular bloggers or niche bloggers whose audiences match your target
audience (you should already be on their radar screens from your previous efforts started
on Day 2 of this plan), and offer to send them product samples in exchange for reviews or
to be used as blog contest prizes on their blogs.
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10. Day 17 (learn more in chapter 9)
Search for questions related to your business and products using LinkedIn
Answers and answer questions when you can. Start to do this at least a few times per
week.
Day 18 (learn more in chapter 8)
Set up a Twitter client such as TweetDeck to help you manage the various
segments of your Twitter follower audience so you can better identify and participate in
key conversations.
Day 19 (learn more in chapters 7 and 12)
Set up a review form on your website or blog to automate the process of
capturing and publishing customer reviews and testimonials.
Day 20 (learn more in chapter 20)
Give and request recommendations on LinkedIn. Be sure to do this at least once
every couple of weeks from now on.
Day 21 (learn more in chapter 17)
Sign up to syndicate your content for broader exposure through BlogBurst,
Newstex, and so on.
Day 22 (learn more in chapter 21)
Analyze your results so far. Determine what content and activities on your blog or
social media profiles are most popular and create more of the same kind of content and
activities through the next week.
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11. Day 23 (learn more in chapters 2 and 3)
Write at least five more pillar/evergreen content pieces and publish them over the
course of the next week on your blog or core branded online destination.
Day 24 (learn more in chapter 15)
Find at least one online forum community that is active and attracts your target
audience. Join that forum and get involved in the conversations happening there. Be
sure to include links to your branded online destinations in your forum signature.
Day 25 (learn more in chapter 11)
Create and publish at least three short (five minutes or less) videos and upload
them to your YouTube channel. Distribute them to more online video sites using a
TubeMogul account. Write about them and embed them on your website or blog.
Day 26 (learn more in chapters 10 and 11)
Search for popular shows and profiles related to your business on Blog Talk Radio
and Flickr. Leave comments, join conversations, and for Blog Talk Radio contacts, reach
out to the host or owner suggesting an interview.
Day 27 (learn more in chapter 12)
Join Social Spark and publish an opportunity for bloggers whose audiences match
your own target audience to write about your products.
Day 28 (learn more in chapter 18)
Start a contest on your own blog or on Twitter giving away a prize that is sure to
attract attention. Promote the contest across your social media profiles and branded
destinations (make it easy to enter in order to attract the most exposure).
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12. Day 29 (learn more in chapters 12 and 20)
Put your pillar/evergreen blog posts together into an ebook related to a single
theme that would be useful to your target audience. Offer it for free and promote it
across your social media profiles and branded online destinations. Apply a Creative
Commons license to the ebook, and encourage people to share it for maximum exposure.
Day 30 (learn more in chapters 21 and 22)
Analyze your month-to-date results. Keep doing tasks that are working and tweak
tasks that aren’t working as well as you’d like. In other words, determine where to invest
your time over the next month to ensure you get the biggest results for your time and
effort.
Sticking to It for the Long-Haul
Remember, social media is constantly changing, and your efforts cannot stop after
you complete the One-Month Social Media Marketing Challenge. While the One-Month
Social Media Marketing Challenge can help you develop a solid social media presence and
a foundation to grow on, it’s still only the beginning of a long-term brand building and
social media marketing strategy. As the three steps of branding tell us, which you learned
in chapter 4 of 30-Minute Social Media Marketing, be consistent, persistent, and exercise
restraint, and in time, your efforts will be rewarded with long-term, sustainable business
growth.
Now, get out there and join the social media community and conversation!
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