Bringing personality to your email marketing #seslon @kelvinnewman
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email really matters but it’s hard to stand out, one of the easiest ways to get noticed is by being different to everyone else
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Bringing personality to your email marketing #seslon @kelvinnewman
- 1. Bringing personality to your Email Marketing Kelvin Newman Rough Agenda Managing Director London • 10–13 February 2014 • #SESLON @SESConf
- 2. Rough Agenda... ! Helping digital marketers meet, learn and do their job a little better brightonSEO. BiddableWorld CONTENT MARKETING SHOW Completely Email MeasureFest AffiliateHuddle
- 3. London | 10–13 February 2014 | #SESLON | @SESConf @kelvinnewman The business was built with two channels ! Twitter & Email
- 4. London | 10–13 February 2014 | #SESLON | @SESConf @kelvinnewman The fundamentals We all know this but it is worth repeating
- 5. London | 10–13 February 2014 | #SESLON | @SESConf What motivates you create an email? www.flickr.com/photos/jdhancock/
- 6. London | 10–13 February 2014 | #SESLON | @SESConf what customers want what you want to tell them
- 7. London | 10–13 February 2014 | #SESLON | @SESConf what customers want what you want to tell them
- 8. London | 10–13 February 2014 | #SESLON | @SESConf We all know it, but never forget it www.flickr.com/photos/jdhancock/
- 9. London | 10–13 February 2014 | #SESLON | @SESConf The importance of personality in email marketing
- 10. London | 10–13 February 2014 | #SESLON | @SESConf Hands up who wants more email?
- 11. London | 10–13 February 2014 | #SESLON | @SESConf Supply is ∞ ! Demand ≠ Supply
- 12. London | 10–13 February 2014 | #SESLON | @SESConf Gestalt Effect www.flickr.com/photos/jdhancock/
- 13. London | 10–13 February 2014 | #SESLON | @SESConf Your Inbox
- 14. London | 10–13 February 2014 | #SESLON | @SESConf Personality makes your Personality is the best way for your email to get noticed content stand out www.flickr.com/photos/jdhancock/
- 15. London | 10–13 February 2014 | #SESLON | @SESConf design content
- 16. London | 10–13 February 2014 | #SESLON | @SESConf Personality is good via https://twitter.com/iamelliot
- 17. London | 10–13 February 2014 | #SESLON | @SESConf But you can have ‘too much’ via https://twitter.com/hollybrocks
- 18. London | 10–13 February 2014 | #SESLON | @SESConf Knowing what you aren’t it often easier to define than what you are
- 19. London | 10–13 February 2014 | #SESLON | @SESConf Inclusive Surprising Involved Agile Corporate Obvious Serious Neutral
- 20. London | 10–13 February 2014 | #SESLON | @SESConf Five general rules www.flickr.com/photos/jdhancock/
- 21. A real person is always better than a company www.flickr.com/photos/jdhancock/
- 22. nothing says “I care” like noreply@domain.com www.flickr.com/photos/jdhancock/
- 24. Where might your subscribers be surprised to see your personality? www.flickr.com/photos/jdhancock/
- 25. If it doesn’t work in plain text, it doesn’t work www.flickr.com/photos/jdhancock/
- 26. If you’re competitor could have sent the same email you’ve failed www.flickr.com/photos/jdhancock/
- 27. Talk about Benefits not Features http://www.useronboard.com/features-vs-benefits/
- 28. London | 10–13 February 2014 | #SESLON | @SESConf @kelvinnewman tl;dr ! email really matters but it’s hard to stand out, one of the easiest ways to get noticed is by being different to everyone else