SlideShare a Scribd company logo

BlogWell Minneapolis Social Media Case Study: Progressive, presented by Matt Lehman

•
•
SocialMedia.org
SocialMedia.org
BusinessTechnology
1 of 16
Download to read offline
How Big Brands Use Social Media Minneapolis at General Mills | August 13, 2009 Matt Lehman Progressive “Social Media at Progressive”
How Big Companies Use Social Media Minneapolis at General Mills | August 13, 2009 Matt Lehman Progressive “Social Media at Progressive”
Social Media @ Progressive BlogWell Minneapolis, A Bl W ll Mi li August 2009 t 1
“We sell the most boring b i product i th W ld” d t in the World” - John Swigart Chief Marketing Officer, Esurance1 g 1: Forrester Research: “Crafting an Insurance Social Media Strategy”` 2
So how does Social Media help you change that? 1.Make it relevant 2.Find o r 2 Find your “in” a. Get some early wins 3.Mine your assets a. Have some fun 4.Measure, Measure, 4 Measure Measure Measure 3
How can I make it relevant? Well, Well its likely your prospects and customers are there there… 4
Then, find your “in”… • Twitter as a fantastic one-many, real-time communications i ti mechanism 5
Get some early wins… 6
Mine your assets… • Find content that can be shared or is trending 7
Have some fun… 8
Remember pop-up videos? 9
Measure: Actualize NPS 10
Measure: Early results are encouraging… 11
Questions? Matthew Lehman Web Experience Director, Progressive Insurance mlehman1@progressive.com l h 1@ i Twitter.com/mattcleveland Twitter.com/Progressive Twitter com/Progressive Facebook.com/Progressive Youtube.com/Progressive 12
How Big Companies Use Social Media Learn more about upcoming and past BlogWells: http://gaspedal.com/blogwell or live@gaspedal.com
How Big Brands Use Social Media Learn more about upcoming and past BlogWells: http://gaspedal.com/blogwell or live@gaspedal.com

Recommended

Virality: Bandwagons, Timely Events, and User Generated Content (Digital Mark...
Virality: Bandwagons, Timely Events, and User Generated Content (Digital Mark...Virality: Bandwagons, Timely Events, and User Generated Content (Digital Mark...
Virality: Bandwagons, Timely Events, and User Generated Content (Digital Mark...Julian Gamboa
 
Social Media & Metrics (Digital Marketing Today: F17)
Social Media & Metrics (Digital Marketing Today: F17)Social Media & Metrics (Digital Marketing Today: F17)
Social Media & Metrics (Digital Marketing Today: F17)Julian Gamboa
 
Real Timmy Presentation
Real Timmy PresentationReal Timmy Presentation
Real Timmy PresentationMatt Cummings
 
An Introduction to Social Media
An Introduction to Social MediaAn Introduction to Social Media
An Introduction to Social MediaJeff Rose
 
Tweet and Repeat: How Twitter Can Refill Your Drying Pipeline
Tweet and Repeat: How Twitter Can Refill Your Drying PipelineTweet and Repeat: How Twitter Can Refill Your Drying Pipeline
Tweet and Repeat: How Twitter Can Refill Your Drying PipelineSocial Media for Nonprofits
 
Strategic Storytelling for Social Impact Webinar
Strategic Storytelling for Social Impact WebinarStrategic Storytelling for Social Impact Webinar
Strategic Storytelling for Social Impact WebinarSocial Media for Nonprofits
 
11 Steps to a Successful Nonprofit Social Media Strategy
11 Steps to a Successful Nonprofit Social Media Strategy11 Steps to a Successful Nonprofit Social Media Strategy
11 Steps to a Successful Nonprofit Social Media StrategySocial Media for Nonprofits
 
Timmy Global Health Presentation
Timmy Global Health PresentationTimmy Global Health Presentation
Timmy Global Health PresentationMatt Cummings
 

Recommended

Virality: Bandwagons, Timely Events, and User Generated Content (Digital Mark...
Virality: Bandwagons, Timely Events, and User Generated Content (Digital Mark...Virality: Bandwagons, Timely Events, and User Generated Content (Digital Mark...
Virality: Bandwagons, Timely Events, and User Generated Content (Digital Mark...Julian Gamboa
 
Social Media & Metrics (Digital Marketing Today: F17)
Social Media & Metrics (Digital Marketing Today: F17)Social Media & Metrics (Digital Marketing Today: F17)
Social Media & Metrics (Digital Marketing Today: F17)Julian Gamboa
 
Real Timmy Presentation
Real Timmy PresentationReal Timmy Presentation
Real Timmy PresentationMatt Cummings
 
An Introduction to Social Media
An Introduction to Social MediaAn Introduction to Social Media
An Introduction to Social MediaJeff Rose
 
Tweet and Repeat: How Twitter Can Refill Your Drying Pipeline
Tweet and Repeat: How Twitter Can Refill Your Drying PipelineTweet and Repeat: How Twitter Can Refill Your Drying Pipeline
Tweet and Repeat: How Twitter Can Refill Your Drying PipelineSocial Media for Nonprofits
 
Strategic Storytelling for Social Impact Webinar
Strategic Storytelling for Social Impact WebinarStrategic Storytelling for Social Impact Webinar
Strategic Storytelling for Social Impact WebinarSocial Media for Nonprofits
 
11 Steps to a Successful Nonprofit Social Media Strategy
11 Steps to a Successful Nonprofit Social Media Strategy11 Steps to a Successful Nonprofit Social Media Strategy
11 Steps to a Successful Nonprofit Social Media StrategySocial Media for Nonprofits
 
Timmy Global Health Presentation
Timmy Global Health PresentationTimmy Global Health Presentation
Timmy Global Health PresentationMatt Cummings
 
14 practical social media tips and key takeaways (with an extra one thrown in...
14 practical social media tips and key takeaways (with an extra one thrown in...14 practical social media tips and key takeaways (with an extra one thrown in...
14 practical social media tips and key takeaways (with an extra one thrown in...sixtwo digital
 
Who will win the content marketing war?
Who will win the content marketing war?Who will win the content marketing war?
Who will win the content marketing war?yourspeakeasy
 
Using Events As Content Marketing
Using Events As Content MarketingUsing Events As Content Marketing
Using Events As Content MarketingJeff Hurt
 
Creating and Curating social media content
Creating and Curating social media contentCreating and Curating social media content
Creating and Curating social media contentTalking Finger, social media marketing agency
 
Social media for writers (Fiction, Non-fiction, and Freelance)
Social media for writers (Fiction, Non-fiction, and Freelance)Social media for writers (Fiction, Non-fiction, and Freelance)
Social media for writers (Fiction, Non-fiction, and Freelance)sophiairenem
 
Presentation event promotion with social media
Presentation event promotion with social mediaPresentation event promotion with social media
Presentation event promotion with social mediaTechSoup
 
Social Media: The Buzz About Tweets & Blogs
Social Media: The Buzz About Tweets & BlogsSocial Media: The Buzz About Tweets & Blogs
Social Media: The Buzz About Tweets & BlogsLeslie Dare
 
De conversation manager b2b conference
De conversation manager b2b conferenceDe conversation manager b2b conference
De conversation manager b2b conferenceSteven Van Belleghem
 
Gapingvoid: How To Supercharge Your Event
Gapingvoid: How To Supercharge Your EventGapingvoid: How To Supercharge Your Event
Gapingvoid: How To Supercharge Your EventGapingvoid Culture Design Group
 
How to be heard above the noise
How to be heard above the noiseHow to be heard above the noise
How to be heard above the noiseLaTease Rikard
 
Slides for the #medialawcamp key note about "what's next after facebook - mig...
Slides for the #medialawcamp key note about "what's next after facebook - mig...Slides for the #medialawcamp key note about "what's next after facebook - mig...
Slides for the #medialawcamp key note about "what's next after facebook - mig...Wolfgang Luenenbuerger-Reidenbach
 
The Main Event
The Main Event The Main Event
The Main Eventrgamble2014
 
A Winning Content Marketing Strategy
A Winning Content Marketing StrategyA Winning Content Marketing Strategy
A Winning Content Marketing StrategyJason Keath
 
From broadcast to conversation
From broadcast to conversationFrom broadcast to conversation
From broadcast to conversationChristopher Bird
 
Cultivating Community: How to Build an Active and Engaged Group
Cultivating Community: How to Build an Active and Engaged GroupCultivating Community: How to Build an Active and Engaged Group
Cultivating Community: How to Build an Active and Engaged GroupSocial Media for Nonprofits
 
How to Be Your Own Social Media Guru: Using Engagement Data
How to Be Your Own Social Media Guru: Using Engagement DataHow to Be Your Own Social Media Guru: Using Engagement Data
How to Be Your Own Social Media Guru: Using Engagement DataSocial Media for Nonprofits
 
Twitter for charity CEOs
Twitter for charity CEOsTwitter for charity CEOs
Twitter for charity CEOsMary Mitchell
 
How To Survive Content Envy — AAF Tampa July 2015
How To Survive Content Envy — AAF Tampa July 2015How To Survive Content Envy — AAF Tampa July 2015
How To Survive Content Envy — AAF Tampa July 2015Jason Keath
 
Final project hood
Final project hoodFinal project hood
Final project hoodMackenzieHood
 
The science of viral posts
The science of viral postsThe science of viral posts
The science of viral postsWan Wei, Soh
 
Social Media Branding Strategy
Social Media Branding Strategy Social Media Branding Strategy
Social Media Branding Strategy iStrategy
 
Getting Fresh…Socially. A Social Fresh EAST Recap.
Getting Fresh…Socially. A Social Fresh EAST Recap.Getting Fresh…Socially. A Social Fresh EAST Recap.
Getting Fresh…Socially. A Social Fresh EAST Recap.ClearEdge Marketing
 

More Related Content

What's hot

14 practical social media tips and key takeaways (with an extra one thrown in...
14 practical social media tips and key takeaways (with an extra one thrown in...14 practical social media tips and key takeaways (with an extra one thrown in...
14 practical social media tips and key takeaways (with an extra one thrown in...sixtwo digital
 
Who will win the content marketing war?
Who will win the content marketing war?Who will win the content marketing war?
Who will win the content marketing war?yourspeakeasy
 
Using Events As Content Marketing
Using Events As Content MarketingUsing Events As Content Marketing
Using Events As Content MarketingJeff Hurt
 
Social media for writers (Fiction, Non-fiction, and Freelance)
Social media for writers (Fiction, Non-fiction, and Freelance)Social media for writers (Fiction, Non-fiction, and Freelance)
Social media for writers (Fiction, Non-fiction, and Freelance)sophiairenem
 
Presentation event promotion with social media
Presentation event promotion with social mediaPresentation event promotion with social media
Presentation event promotion with social mediaTechSoup
 
Social Media: The Buzz About Tweets & Blogs
Social Media: The Buzz About Tweets & BlogsSocial Media: The Buzz About Tweets & Blogs
Social Media: The Buzz About Tweets & BlogsLeslie Dare
 
De conversation manager b2b conference
De conversation manager b2b conferenceDe conversation manager b2b conference
De conversation manager b2b conferenceSteven Van Belleghem
 
How to be heard above the noise
How to be heard above the noiseHow to be heard above the noise
How to be heard above the noiseLaTease Rikard
 
Slides for the #medialawcamp key note about "what's next after facebook - mig...
Slides for the #medialawcamp key note about "what's next after facebook - mig...Slides for the #medialawcamp key note about "what's next after facebook - mig...
Slides for the #medialawcamp key note about "what's next after facebook - mig...Wolfgang Luenenbuerger-Reidenbach
 
A Winning Content Marketing Strategy
A Winning Content Marketing StrategyA Winning Content Marketing Strategy
A Winning Content Marketing StrategyJason Keath
 
From broadcast to conversation
From broadcast to conversationFrom broadcast to conversation
From broadcast to conversationChristopher Bird
 
Cultivating Community: How to Build an Active and Engaged Group
Cultivating Community: How to Build an Active and Engaged GroupCultivating Community: How to Build an Active and Engaged Group
Cultivating Community: How to Build an Active and Engaged GroupSocial Media for Nonprofits
 
How to Be Your Own Social Media Guru: Using Engagement Data
How to Be Your Own Social Media Guru: Using Engagement DataHow to Be Your Own Social Media Guru: Using Engagement Data
How to Be Your Own Social Media Guru: Using Engagement DataSocial Media for Nonprofits
 
Twitter for charity CEOs
Twitter for charity CEOsTwitter for charity CEOs
Twitter for charity CEOsMary Mitchell
 
How To Survive Content Envy — AAF Tampa July 2015
How To Survive Content Envy — AAF Tampa July 2015How To Survive Content Envy — AAF Tampa July 2015
How To Survive Content Envy — AAF Tampa July 2015Jason Keath
 
The science of viral posts
The science of viral postsThe science of viral posts
The science of viral postsWan Wei, Soh
 

What's hot (20)

14 practical social media tips and key takeaways (with an extra one thrown in...
14 practical social media tips and key takeaways (with an extra one thrown in...14 practical social media tips and key takeaways (with an extra one thrown in...
14 practical social media tips and key takeaways (with an extra one thrown in...
 
Who will win the content marketing war?
Who will win the content marketing war?Who will win the content marketing war?
Who will win the content marketing war?
 
Using Events As Content Marketing
Using Events As Content MarketingUsing Events As Content Marketing
Using Events As Content Marketing
 
Creating and Curating social media content
Creating and Curating social media contentCreating and Curating social media content
Creating and Curating social media content
 
Social media for writers (Fiction, Non-fiction, and Freelance)
Social media for writers (Fiction, Non-fiction, and Freelance)Social media for writers (Fiction, Non-fiction, and Freelance)
Social media for writers (Fiction, Non-fiction, and Freelance)
 
Presentation event promotion with social media
Presentation event promotion with social mediaPresentation event promotion with social media
Presentation event promotion with social media
 
Social Media: The Buzz About Tweets & Blogs
Social Media: The Buzz About Tweets & BlogsSocial Media: The Buzz About Tweets & Blogs
Social Media: The Buzz About Tweets & Blogs
 
De conversation manager b2b conference
De conversation manager b2b conferenceDe conversation manager b2b conference
De conversation manager b2b conference
 
Gapingvoid: How To Supercharge Your Event
Gapingvoid: How To Supercharge Your EventGapingvoid: How To Supercharge Your Event
Gapingvoid: How To Supercharge Your Event
 
How to be heard above the noise
How to be heard above the noiseHow to be heard above the noise
How to be heard above the noise
 
Slides for the #medialawcamp key note about "what's next after facebook - mig...
Slides for the #medialawcamp key note about "what's next after facebook - mig...Slides for the #medialawcamp key note about "what's next after facebook - mig...
Slides for the #medialawcamp key note about "what's next after facebook - mig...
 
The Main Event
The Main Event The Main Event
The Main Event
 
A Winning Content Marketing Strategy
A Winning Content Marketing StrategyA Winning Content Marketing Strategy
A Winning Content Marketing Strategy
 
From broadcast to conversation
From broadcast to conversationFrom broadcast to conversation
From broadcast to conversation
 
Cultivating Community: How to Build an Active and Engaged Group
Cultivating Community: How to Build an Active and Engaged GroupCultivating Community: How to Build an Active and Engaged Group
Cultivating Community: How to Build an Active and Engaged Group
 
How to Be Your Own Social Media Guru: Using Engagement Data
How to Be Your Own Social Media Guru: Using Engagement DataHow to Be Your Own Social Media Guru: Using Engagement Data
How to Be Your Own Social Media Guru: Using Engagement Data
 
Twitter for charity CEOs
Twitter for charity CEOsTwitter for charity CEOs
Twitter for charity CEOs
 
How To Survive Content Envy — AAF Tampa July 2015
How To Survive Content Envy — AAF Tampa July 2015How To Survive Content Envy — AAF Tampa July 2015
How To Survive Content Envy — AAF Tampa July 2015
 
Final project hood
Final project hoodFinal project hood
Final project hood
 
The science of viral posts
The science of viral postsThe science of viral posts
The science of viral posts
 

Similar to BlogWell Minneapolis Social Media Case Study: Progressive, presented by Matt Lehman

Social Media Branding Strategy
Social Media Branding Strategy Social Media Branding Strategy
Social Media Branding Strategy iStrategy
 
Getting Fresh…Socially. A Social Fresh EAST Recap.
Getting Fresh…Socially. A Social Fresh EAST Recap.Getting Fresh…Socially. A Social Fresh EAST Recap.
Getting Fresh…Socially. A Social Fresh EAST Recap.ClearEdge Marketing
 
Social medias and business : How to make your social media strategy happen ?
Social medias and business : How to make your social media strategy happen ?Social medias and business : How to make your social media strategy happen ?
Social medias and business : How to make your social media strategy happen ?Jean-Francois Messier
 
Social Media for Business
Social Media for BusinessSocial Media for Business
Social Media for BusinessLisa Harrison
 
Zen and the Art of Social Media
Zen and the Art of Social MediaZen and the Art of Social Media
Zen and the Art of Social MediaGolin
 
10 things my mom taught me about social media
10 things my mom taught me about social media10 things my mom taught me about social media
10 things my mom taught me about social mediaJeff Myers
 
Business & Social media : What are the benefits ?
Business & Social media : What are the benefits ?Business & Social media : What are the benefits ?
Business & Social media : What are the benefits ?Jean-Francois Messier
 
Pages and Profiles: Understanding Facebook & Pinterest
Pages and Profiles: Understanding Facebook & Pinterest Pages and Profiles: Understanding Facebook & Pinterest
Pages and Profiles: Understanding Facebook & Pinterest Susan Chesley Fant
 
100 Bullet Points from #CannesLions 2011 by @jessedee
100 Bullet Points from #CannesLions 2011 by @jessedee100 Bullet Points from #CannesLions 2011 by @jessedee
100 Bullet Points from #CannesLions 2011 by @jessedeeJesse Desjardins - @jessedee
 
SXSW Interactive 2011 Recap
SXSW Interactive 2011 Recap SXSW Interactive 2011 Recap
SXSW Interactive 2011 Recap Katherine Garcia
 
Social Media in Business - Best Practice for Entrepreneurs
Social Media in Business - Best Practice for EntrepreneursSocial Media in Business - Best Practice for Entrepreneurs
Social Media in Business - Best Practice for EntrepreneursAmar Trivedi
 
GMA Small Business Success Seminar - Social Media - Handout
GMA Small Business Success Seminar - Social Media - HandoutGMA Small Business Success Seminar - Social Media - Handout
GMA Small Business Success Seminar - Social Media - HandoutMitch Miles
 
15 Lessons In Social Business Strategy from the Biggest Brands in the World
15 Lessons In Social Business Strategy from the Biggest Brands in the World15 Lessons In Social Business Strategy from the Biggest Brands in the World
15 Lessons In Social Business Strategy from the Biggest Brands in the WorldCasey Lucas
 
Mumbrella Finance Marketing Summit: Social Media Reputation Management
Mumbrella Finance Marketing Summit: Social Media Reputation ManagementMumbrella Finance Marketing Summit: Social Media Reputation Management
Mumbrella Finance Marketing Summit: Social Media Reputation ManagementQuiip
 
10 Trends for Social Media in 2014
10 Trends for Social Media in 201410 Trends for Social Media in 2014
10 Trends for Social Media in 2014BORN SOCIAL
 
Social media - chapter 11
Social media - chapter 11Social media - chapter 11
Social media - chapter 11AliNIC7
 
11 Steps to a Successful Nonprofit Social Media Strategy
11 Steps to a Successful Nonprofit Social Media Strategy11 Steps to a Successful Nonprofit Social Media Strategy
11 Steps to a Successful Nonprofit Social Media StrategyJulia Campbell
 

Similar to BlogWell Minneapolis Social Media Case Study: Progressive, presented by Matt Lehman (20)

Social Media Branding Strategy
Social Media Branding Strategy Social Media Branding Strategy
Social Media Branding Strategy
 
Getting Fresh…Socially. A Social Fresh EAST Recap.
Getting Fresh…Socially. A Social Fresh EAST Recap.Getting Fresh…Socially. A Social Fresh EAST Recap.
Getting Fresh…Socially. A Social Fresh EAST Recap.
 
Social medias and business : How to make your social media strategy happen ?
Social medias and business : How to make your social media strategy happen ?Social medias and business : How to make your social media strategy happen ?
Social medias and business : How to make your social media strategy happen ?
 
Social Media for Business
Social Media for BusinessSocial Media for Business
Social Media for Business
 
Zen and the Art of Social Media
Zen and the Art of Social MediaZen and the Art of Social Media
Zen and the Art of Social Media
 
10 things my mom taught me about social media
10 things my mom taught me about social media10 things my mom taught me about social media
10 things my mom taught me about social media
 
Business & Social media : What are the benefits ?
Business & Social media : What are the benefits ?Business & Social media : What are the benefits ?
Business & Social media : What are the benefits ?
 
Pages and Profiles: Understanding Facebook & Pinterest
Pages and Profiles: Understanding Facebook & Pinterest Pages and Profiles: Understanding Facebook & Pinterest
Pages and Profiles: Understanding Facebook & Pinterest
 
100 Bullet Points from #CannesLions 2011 by @jessedee
100 Bullet Points from #CannesLions 2011 by @jessedee100 Bullet Points from #CannesLions 2011 by @jessedee
100 Bullet Points from #CannesLions 2011 by @jessedee
 
SXSW Interactive 2011 Recap
SXSW Interactive 2011 Recap SXSW Interactive 2011 Recap
SXSW Interactive 2011 Recap
 
Raising your visibility seed round
Raising your visibility seed roundRaising your visibility seed round
Raising your visibility seed round
 
Kellett Yellowknife Sept-24
Kellett Yellowknife Sept-24Kellett Yellowknife Sept-24
Kellett Yellowknife Sept-24
 
Social Media in Business - Best Practice for Entrepreneurs
Social Media in Business - Best Practice for EntrepreneursSocial Media in Business - Best Practice for Entrepreneurs
Social Media in Business - Best Practice for Entrepreneurs
 
GMA Small Business Success Seminar - Social Media - Handout
GMA Small Business Success Seminar - Social Media - HandoutGMA Small Business Success Seminar - Social Media - Handout
GMA Small Business Success Seminar - Social Media - Handout
 
15 Lessons In Social Business Strategy from the Biggest Brands in the World
15 Lessons In Social Business Strategy from the Biggest Brands in the World15 Lessons In Social Business Strategy from the Biggest Brands in the World
15 Lessons In Social Business Strategy from the Biggest Brands in the World
 
Mumbrella Finance Marketing Summit: Social Media Reputation Management
Mumbrella Finance Marketing Summit: Social Media Reputation ManagementMumbrella Finance Marketing Summit: Social Media Reputation Management
Mumbrella Finance Marketing Summit: Social Media Reputation Management
 
10 Trends for Social Media in 2014
10 Trends for Social Media in 201410 Trends for Social Media in 2014
10 Trends for Social Media in 2014
 
Social media - chapter 11
Social media - chapter 11Social media - chapter 11
Social media - chapter 11
 
Socia
SociaSocia
Socia
 
11 Steps to a Successful Nonprofit Social Media Strategy
11 Steps to a Successful Nonprofit Social Media Strategy11 Steps to a Successful Nonprofit Social Media Strategy
11 Steps to a Successful Nonprofit Social Media Strategy
 

More from SocialMedia.org

Timberland: Social media case study, presented by Frank Hwang
Timberland: Social media case study, presented by Frank HwangTimberland: Social media case study, presented by Frank Hwang
Timberland: Social media case study, presented by Frank HwangSocialMedia.org
 
Scholastic: Facebook Live video: How streaming video options altered Scholast...
Scholastic: Facebook Live video: How streaming video options altered Scholast...Scholastic: Facebook Live video: How streaming video options altered Scholast...
Scholastic: Facebook Live video: How streaming video options altered Scholast...SocialMedia.org
 
Red Lobster: Mapping the journey to Crabfest, presented by Carl Allen
Red Lobster: Mapping the journey to Crabfest, presented by Carl AllenRed Lobster: Mapping the journey to Crabfest, presented by Carl Allen
Red Lobster: Mapping the journey to Crabfest, presented by Carl AllenSocialMedia.org
 
Logitech: Managing social media for a global brand, presented by Reagan Freyer
Logitech: Managing social media for a global brand, presented by Reagan FreyerLogitech: Managing social media for a global brand, presented by Reagan Freyer
Logitech: Managing social media for a global brand, presented by Reagan FreyerSocialMedia.org
 
Johnson & Johnson: Elevating employee advocacy: A case study, presented by De...
Johnson & Johnson: Elevating employee advocacy: A case study, presented by De...Johnson & Johnson: Elevating employee advocacy: A case study, presented by De...
Johnson & Johnson: Elevating employee advocacy: A case study, presented by De...SocialMedia.org
 
Bristol-Myers Squibb: Making social content meaningful for patients, presente...
Bristol-Myers Squibb: Making social content meaningful for patients, presente...Bristol-Myers Squibb: Making social content meaningful for patients, presente...
Bristol-Myers Squibb: Making social content meaningful for patients, presente...SocialMedia.org
 
Western Union: This is multicultural engagement in a purpose-driven brand, pr...
Western Union: This is multicultural engagement in a purpose-driven brand, pr...Western Union: This is multicultural engagement in a purpose-driven brand, pr...
Western Union: This is multicultural engagement in a purpose-driven brand, pr...SocialMedia.org
 
Subaru: How Subaru shares the love from its loyal fans and uses UGC to maximi...
Subaru: How Subaru shares the love from its loyal fans and uses UGC to maximi...Subaru: How Subaru shares the love from its loyal fans and uses UGC to maximi...
Subaru: How Subaru shares the love from its loyal fans and uses UGC to maximi...SocialMedia.org
 
Intuit: #SelfEmployed awareness campaign, presented by Geoff Morgan
Intuit: #SelfEmployed awareness campaign, presented by Geoff MorganIntuit: #SelfEmployed awareness campaign, presented by Geoff Morgan
Intuit: #SelfEmployed awareness campaign, presented by Geoff MorganSocialMedia.org
 
Dole: How we brought social in-house, presented by Amy Summers
Dole: How we brought social in-house, presented by Amy SummersDole: How we brought social in-house, presented by Amy Summers
Dole: How we brought social in-house, presented by Amy SummersSocialMedia.org
 
DICK'S Sporting Goods: How the DICK'S social media team evolved and elevated ...
DICK'S Sporting Goods: How the DICK'S social media team evolved and elevated ...DICK'S Sporting Goods: How the DICK'S social media team evolved and elevated ...
DICK'S Sporting Goods: How the DICK'S social media team evolved and elevated ...SocialMedia.org
 
Cambia Health Solutions: HIPAA is not a reason to ignore people, presented by...
Cambia Health Solutions: HIPAA is not a reason to ignore people, presented by...Cambia Health Solutions: HIPAA is not a reason to ignore people, presented by...
Cambia Health Solutions: HIPAA is not a reason to ignore people, presented by...SocialMedia.org
 
UPS: Proactive social listening, presented by Vincent Washington
UPS: Proactive social listening, presented by Vincent WashingtonUPS: Proactive social listening, presented by Vincent Washington
UPS: Proactive social listening, presented by Vincent WashingtonSocialMedia.org
 
Rackspace Hosting: How to address the "what if's" when starting a social enab...
Rackspace Hosting: How to address the "what if's" when starting a social enab...Rackspace Hosting: How to address the "what if's" when starting a social enab...
Rackspace Hosting: How to address the "what if's" when starting a social enab...SocialMedia.org
 
Monsanto: Getting social to the crisis communication table, presented by Heat...
Monsanto: Getting social to the crisis communication table, presented by Heat...Monsanto: Getting social to the crisis communication table, presented by Heat...
Monsanto: Getting social to the crisis communication table, presented by Heat...SocialMedia.org
 
The Hershey Company: Developing a social media presence for a 122-year-old co...
The Hershey Company: Developing a social media presence for a 122-year-old co...The Hershey Company: Developing a social media presence for a 122-year-old co...
The Hershey Company: Developing a social media presence for a 122-year-old co...SocialMedia.org
 
Social media disclosure and ethics for big brands, presented by Andy Sernovitz
Social media disclosure and ethics for big brands, presented by Andy SernovitzSocial media disclosure and ethics for big brands, presented by Andy Sernovitz
Social media disclosure and ethics for big brands, presented by Andy SernovitzSocialMedia.org
 
Dunkin' Brands: Dunkin' and influencers, presented by Melanie Cohn
Dunkin' Brands: Dunkin' and influencers, presented by Melanie CohnDunkin' Brands: Dunkin' and influencers, presented by Melanie Cohn
Dunkin' Brands: Dunkin' and influencers, presented by Melanie CohnSocialMedia.org
 
Canon USA: Real-time photo tips, presented by Betty Giossi
Canon USA: Real-time photo tips, presented by Betty GiossiCanon USA: Real-time photo tips, presented by Betty Giossi
Canon USA: Real-time photo tips, presented by Betty GiossiSocialMedia.org
 
American Eagle Outfitters: How the launch of #AerieREAL built and connected t...
American Eagle Outfitters: How the launch of #AerieREAL built and connected t...American Eagle Outfitters: How the launch of #AerieREAL built and connected t...
American Eagle Outfitters: How the launch of #AerieREAL built and connected t...SocialMedia.org
 

More from SocialMedia.org (20)

Timberland: Social media case study, presented by Frank Hwang
Timberland: Social media case study, presented by Frank HwangTimberland: Social media case study, presented by Frank Hwang
Timberland: Social media case study, presented by Frank Hwang
 
Scholastic: Facebook Live video: How streaming video options altered Scholast...
Scholastic: Facebook Live video: How streaming video options altered Scholast...Scholastic: Facebook Live video: How streaming video options altered Scholast...
Scholastic: Facebook Live video: How streaming video options altered Scholast...
 
Red Lobster: Mapping the journey to Crabfest, presented by Carl Allen
Red Lobster: Mapping the journey to Crabfest, presented by Carl AllenRed Lobster: Mapping the journey to Crabfest, presented by Carl Allen
Red Lobster: Mapping the journey to Crabfest, presented by Carl Allen
 
Logitech: Managing social media for a global brand, presented by Reagan Freyer
Logitech: Managing social media for a global brand, presented by Reagan FreyerLogitech: Managing social media for a global brand, presented by Reagan Freyer
Logitech: Managing social media for a global brand, presented by Reagan Freyer
 
Johnson & Johnson: Elevating employee advocacy: A case study, presented by De...
Johnson & Johnson: Elevating employee advocacy: A case study, presented by De...Johnson & Johnson: Elevating employee advocacy: A case study, presented by De...
Johnson & Johnson: Elevating employee advocacy: A case study, presented by De...
 
Bristol-Myers Squibb: Making social content meaningful for patients, presente...
Bristol-Myers Squibb: Making social content meaningful for patients, presente...Bristol-Myers Squibb: Making social content meaningful for patients, presente...
Bristol-Myers Squibb: Making social content meaningful for patients, presente...
 
Western Union: This is multicultural engagement in a purpose-driven brand, pr...
Western Union: This is multicultural engagement in a purpose-driven brand, pr...Western Union: This is multicultural engagement in a purpose-driven brand, pr...
Western Union: This is multicultural engagement in a purpose-driven brand, pr...
 
Subaru: How Subaru shares the love from its loyal fans and uses UGC to maximi...
Subaru: How Subaru shares the love from its loyal fans and uses UGC to maximi...Subaru: How Subaru shares the love from its loyal fans and uses UGC to maximi...
Subaru: How Subaru shares the love from its loyal fans and uses UGC to maximi...
 
Intuit: #SelfEmployed awareness campaign, presented by Geoff Morgan
Intuit: #SelfEmployed awareness campaign, presented by Geoff MorganIntuit: #SelfEmployed awareness campaign, presented by Geoff Morgan
Intuit: #SelfEmployed awareness campaign, presented by Geoff Morgan
 
Dole: How we brought social in-house, presented by Amy Summers
Dole: How we brought social in-house, presented by Amy SummersDole: How we brought social in-house, presented by Amy Summers
Dole: How we brought social in-house, presented by Amy Summers
 
DICK'S Sporting Goods: How the DICK'S social media team evolved and elevated ...
DICK'S Sporting Goods: How the DICK'S social media team evolved and elevated ...DICK'S Sporting Goods: How the DICK'S social media team evolved and elevated ...
DICK'S Sporting Goods: How the DICK'S social media team evolved and elevated ...
 
Cambia Health Solutions: HIPAA is not a reason to ignore people, presented by...
Cambia Health Solutions: HIPAA is not a reason to ignore people, presented by...Cambia Health Solutions: HIPAA is not a reason to ignore people, presented by...
Cambia Health Solutions: HIPAA is not a reason to ignore people, presented by...
 
UPS: Proactive social listening, presented by Vincent Washington
UPS: Proactive social listening, presented by Vincent WashingtonUPS: Proactive social listening, presented by Vincent Washington
UPS: Proactive social listening, presented by Vincent Washington
 
Rackspace Hosting: How to address the "what if's" when starting a social enab...
Rackspace Hosting: How to address the "what if's" when starting a social enab...Rackspace Hosting: How to address the "what if's" when starting a social enab...
Rackspace Hosting: How to address the "what if's" when starting a social enab...
 
Monsanto: Getting social to the crisis communication table, presented by Heat...
Monsanto: Getting social to the crisis communication table, presented by Heat...Monsanto: Getting social to the crisis communication table, presented by Heat...
Monsanto: Getting social to the crisis communication table, presented by Heat...
 
The Hershey Company: Developing a social media presence for a 122-year-old co...
The Hershey Company: Developing a social media presence for a 122-year-old co...The Hershey Company: Developing a social media presence for a 122-year-old co...
The Hershey Company: Developing a social media presence for a 122-year-old co...
 
Social media disclosure and ethics for big brands, presented by Andy Sernovitz
Social media disclosure and ethics for big brands, presented by Andy SernovitzSocial media disclosure and ethics for big brands, presented by Andy Sernovitz
Social media disclosure and ethics for big brands, presented by Andy Sernovitz
 
Dunkin' Brands: Dunkin' and influencers, presented by Melanie Cohn
Dunkin' Brands: Dunkin' and influencers, presented by Melanie CohnDunkin' Brands: Dunkin' and influencers, presented by Melanie Cohn
Dunkin' Brands: Dunkin' and influencers, presented by Melanie Cohn
 
Canon USA: Real-time photo tips, presented by Betty Giossi
Canon USA: Real-time photo tips, presented by Betty GiossiCanon USA: Real-time photo tips, presented by Betty Giossi
Canon USA: Real-time photo tips, presented by Betty Giossi
 
American Eagle Outfitters: How the launch of #AerieREAL built and connected t...
American Eagle Outfitters: How the launch of #AerieREAL built and connected t...American Eagle Outfitters: How the launch of #AerieREAL built and connected t...
American Eagle Outfitters: How the launch of #AerieREAL built and connected t...
 

Recently uploaded

Call Us 📲8800102216📞 Call Girls In DLF City Gurgaon
Call Us 📲8800102216📞 Call Girls In DLF City GurgaonCall Us 📲8800102216📞 Call Girls In DLF City Gurgaon
Call Us 📲8800102216📞 Call Girls In DLF City Gurgaoncallgirls2057
 
FULL ENJOY Call girls in Paharganj Delhi | 8377087607
FULL ENJOY Call girls in Paharganj Delhi | 8377087607FULL ENJOY Call girls in Paharganj Delhi | 8377087607
FULL ENJOY Call girls in Paharganj Delhi | 8377087607dollysharma2066
 
8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCR
8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCR8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCR
8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCRashishs7044
 
Investment in The Coconut Industry by Nancy Cheruiyot
Investment in The Coconut Industry by Nancy CheruiyotInvestment in The Coconut Industry by Nancy Cheruiyot
Investment in The Coconut Industry by Nancy Cheruiyotictsugar
 
8447779800, Low rate Call girls in Tughlakabad Delhi NCR
8447779800, Low rate Call girls in Tughlakabad Delhi NCR8447779800, Low rate Call girls in Tughlakabad Delhi NCR
8447779800, Low rate Call girls in Tughlakabad Delhi NCRashishs7044
 
Market Sizes Sample Report - 2024 Edition
Market Sizes Sample Report - 2024 EditionMarket Sizes Sample Report - 2024 Edition
Market Sizes Sample Report - 2024 EditionMintel Group
 
Kenya’s Coconut Value Chain by Gatsby Africa
Kenya’s Coconut Value Chain by Gatsby AfricaKenya’s Coconut Value Chain by Gatsby Africa
Kenya’s Coconut Value Chain by Gatsby Africaictsugar
 
Contemporary Economic Issues Facing the Filipino Entrepreneur (1).pptx
Contemporary Economic Issues Facing the Filipino Entrepreneur (1).pptxContemporary Economic Issues Facing the Filipino Entrepreneur (1).pptx
Contemporary Economic Issues Facing the Filipino Entrepreneur (1).pptxMarkAnthonyAurellano
 
Call Girls Miyapur 7001305949 all area service COD available Any Time
Call Girls Miyapur 7001305949 all area service COD available Any TimeCall Girls Miyapur 7001305949 all area service COD available Any Time
Call Girls Miyapur 7001305949 all area service COD available Any Timedelhimodelshub1
 
(Best) ENJOY Call Girls in Faridabad Ex | 8377087607
(Best) ENJOY Call Girls in Faridabad Ex | 8377087607(Best) ENJOY Call Girls in Faridabad Ex | 8377087607
(Best) ENJOY Call Girls in Faridabad Ex | 8377087607dollysharma2066
 
Innovation Conference 5th March 2024.pdf
Innovation Conference 5th March 2024.pdfInnovation Conference 5th March 2024.pdf
Innovation Conference 5th March 2024.pdfrichard876048
 
Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...
Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...
Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...lizamodels9
 
Flow Your Strategy at Flight Levels Day 2024
Flow Your Strategy at Flight Levels Day 2024Flow Your Strategy at Flight Levels Day 2024
Flow Your Strategy at Flight Levels Day 2024Kirill Klimov
 
8447779800, Low rate Call girls in Saket Delhi NCR
8447779800, Low rate Call girls in Saket Delhi NCR8447779800, Low rate Call girls in Saket Delhi NCR
8447779800, Low rate Call girls in Saket Delhi NCRashishs7044
 
Islamabad Escorts | Call 03070433345 | Escort Service in Islamabad
Islamabad Escorts | Call 03070433345 | Escort Service in IslamabadIslamabad Escorts | Call 03070433345 | Escort Service in Islamabad
Islamabad Escorts | Call 03070433345 | Escort Service in IslamabadAyesha Khan
 
Digital Transformation in the PLM domain - distrib.pdf
Digital Transformation in the PLM domain - distrib.pdfDigital Transformation in the PLM domain - distrib.pdf
Digital Transformation in the PLM domain - distrib.pdfJos Voskuil
 
International Business Environments and Operations 16th Global Edition test b...
International Business Environments and Operations 16th Global Edition test b...International Business Environments and Operations 16th Global Edition test b...
International Business Environments and Operations 16th Global Edition test b...ssuserf63bd7
 
Buy gmail accounts.pdf Buy Old Gmail Accounts
Buy gmail accounts.pdf Buy Old Gmail AccountsBuy gmail accounts.pdf Buy Old Gmail Accounts
Buy gmail accounts.pdf Buy Old Gmail AccountsBuy Verified Accounts
 

Recently uploaded (20)

Call Us 📲8800102216📞 Call Girls In DLF City Gurgaon
Call Us 📲8800102216📞 Call Girls In DLF City GurgaonCall Us 📲8800102216📞 Call Girls In DLF City Gurgaon
Call Us 📲8800102216📞 Call Girls In DLF City Gurgaon
 
FULL ENJOY Call girls in Paharganj Delhi | 8377087607
FULL ENJOY Call girls in Paharganj Delhi | 8377087607FULL ENJOY Call girls in Paharganj Delhi | 8377087607
FULL ENJOY Call girls in Paharganj Delhi | 8377087607
 
8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCR
8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCR8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCR
8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCR
 
Investment in The Coconut Industry by Nancy Cheruiyot
Investment in The Coconut Industry by Nancy CheruiyotInvestment in The Coconut Industry by Nancy Cheruiyot
Investment in The Coconut Industry by Nancy Cheruiyot
 
8447779800, Low rate Call girls in Tughlakabad Delhi NCR
8447779800, Low rate Call girls in Tughlakabad Delhi NCR8447779800, Low rate Call girls in Tughlakabad Delhi NCR
8447779800, Low rate Call girls in Tughlakabad Delhi NCR
 
Market Sizes Sample Report - 2024 Edition
Market Sizes Sample Report - 2024 EditionMarket Sizes Sample Report - 2024 Edition
Market Sizes Sample Report - 2024 Edition
 
Kenya’s Coconut Value Chain by Gatsby Africa
Kenya’s Coconut Value Chain by Gatsby AfricaKenya’s Coconut Value Chain by Gatsby Africa
Kenya’s Coconut Value Chain by Gatsby Africa
 
Contemporary Economic Issues Facing the Filipino Entrepreneur (1).pptx
Contemporary Economic Issues Facing the Filipino Entrepreneur (1).pptxContemporary Economic Issues Facing the Filipino Entrepreneur (1).pptx
Contemporary Economic Issues Facing the Filipino Entrepreneur (1).pptx
 
Japan IT Week 2024 Brochure by 47Billion (English)
Japan IT Week 2024 Brochure by 47Billion (English)Japan IT Week 2024 Brochure by 47Billion (English)
Japan IT Week 2024 Brochure by 47Billion (English)
 
Call Girls Miyapur 7001305949 all area service COD available Any Time
Call Girls Miyapur 7001305949 all area service COD available Any TimeCall Girls Miyapur 7001305949 all area service COD available Any Time
Call Girls Miyapur 7001305949 all area service COD available Any Time
 
(Best) ENJOY Call Girls in Faridabad Ex | 8377087607
(Best) ENJOY Call Girls in Faridabad Ex | 8377087607(Best) ENJOY Call Girls in Faridabad Ex | 8377087607
(Best) ENJOY Call Girls in Faridabad Ex | 8377087607
 
Innovation Conference 5th March 2024.pdf
Innovation Conference 5th March 2024.pdfInnovation Conference 5th March 2024.pdf
Innovation Conference 5th March 2024.pdf
 
Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...
Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...
Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...
 
Flow Your Strategy at Flight Levels Day 2024
Flow Your Strategy at Flight Levels Day 2024Flow Your Strategy at Flight Levels Day 2024
Flow Your Strategy at Flight Levels Day 2024
 
8447779800, Low rate Call girls in Saket Delhi NCR
8447779800, Low rate Call girls in Saket Delhi NCR8447779800, Low rate Call girls in Saket Delhi NCR
8447779800, Low rate Call girls in Saket Delhi NCR
 
Islamabad Escorts | Call 03070433345 | Escort Service in Islamabad
Islamabad Escorts | Call 03070433345 | Escort Service in IslamabadIslamabad Escorts | Call 03070433345 | Escort Service in Islamabad
Islamabad Escorts | Call 03070433345 | Escort Service in Islamabad
 
Digital Transformation in the PLM domain - distrib.pdf
Digital Transformation in the PLM domain - distrib.pdfDigital Transformation in the PLM domain - distrib.pdf
Digital Transformation in the PLM domain - distrib.pdf
 
Corporate Profile 47Billion Information Technology
Corporate Profile 47Billion Information TechnologyCorporate Profile 47Billion Information Technology
Corporate Profile 47Billion Information Technology
 
International Business Environments and Operations 16th Global Edition test b...
International Business Environments and Operations 16th Global Edition test b...International Business Environments and Operations 16th Global Edition test b...
International Business Environments and Operations 16th Global Edition test b...
 
Buy gmail accounts.pdf Buy Old Gmail Accounts
Buy gmail accounts.pdf Buy Old Gmail AccountsBuy gmail accounts.pdf Buy Old Gmail Accounts
Buy gmail accounts.pdf Buy Old Gmail Accounts
 

BlogWell Minneapolis Social Media Case Study: Progressive, presented by Matt Lehman

  • 1. How Big Brands Use Social Media Minneapolis at General Mills | August 13, 2009 Matt Lehman Progressive “Social Media at Progressive”
  • 2. How Big Companies Use Social Media Minneapolis at General Mills | August 13, 2009 Matt Lehman Progressive “Social Media at Progressive”
  • 3. Social Media @ Progressive BlogWell Minneapolis, A Bl W ll Mi li August 2009 t 1
  • 4. “We sell the most boring b i product i th W ld” d t in the World” - John Swigart Chief Marketing Officer, Esurance1 g 1: Forrester Research: “Crafting an Insurance Social Media Strategy”` 2
  • 5. So how does Social Media help you change that? 1.Make it relevant 2.Find o r 2 Find your “in” a. Get some early wins 3.Mine your assets a. Have some fun 4.Measure, Measure, 4 Measure Measure Measure 3
  • 6. How can I make it relevant? Well, Well its likely your prospects and customers are there there… 4
  • 7. Then, find your “in”… • Twitter as a fantastic one-many, real-time communications i ti mechanism 5
  • 8. Get some early wins… 6
  • 9. Mine your assets… • Find content that can be shared or is trending 7
  • 13. Measure: Early results are encouraging… 11
  • 14. Questions? Matthew Lehman Web Experience Director, Progressive Insurance mlehman1@progressive.com l h 1@ i Twitter.com/mattcleveland Twitter.com/Progressive Twitter com/Progressive Facebook.com/Progressive Youtube.com/Progressive 12
  • 15. How Big Companies Use Social Media Learn more about upcoming and past BlogWells: http://gaspedal.com/blogwell or live@gaspedal.com
  • 16. How Big Brands Use Social Media Learn more about upcoming and past BlogWells: http://gaspedal.com/blogwell or live@gaspedal.com