Who will win the content marketing war?

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Content marketing is both the oldest strategy in the advertising arsenal and the buzz-tactic of the year. Learn what has made and will continue to turn great storytelling into sales.

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Who will win the content marketing war?

  1. 1. Emerging Technology Conference: #ETCDallas July 20, 2013 @mikeorren Who will win the content marketing war?
  2. 2. Prologue
  3. 3. SPEAKEASY
  4. 4. SPEAKEASY Evolution Part 1: I have something to Say and People Like it
  5. 5. SPEAKEASY
  6. 6. SPEAKEASY Examples:
  7. 7. SPEAKEASY
  8. 8. SPEAKEASY
  9. 9. SPEAKEASY
  10. 10. SPEAKEASY
  11. 11. SPEAKEASY
  12. 12. SPEAKEASY
  13. 13. Background, disclaimers, etc.
  14. 14. SPEAKEASY How we see the world
  15. 15. SPEAKEASY Long game. Cost-effective, driving down promo cost. Yields engaging social. Lives in controlled environment that encourages conversion Ideal distribution channel for content and promos. Encourages user participation Fast action. Requires media for fast wins. High-cost. Drives social activity and accelerates growth of content engagement.
  16. 16. SPEAKEASY
  17. 17. SPEAKEASY What is Content marketing?
  18. 18. SPEAKEASY What is Content marketing?
  19. 19. SPEAKEASY Evolution Part 2: Now That you’re listening, I’m going to sell you something – or annoy you trying
  20. 20. SPEAKEASY
  21. 21. SPEAKEASY Examples:
  22. 22. SPEAKEASY Corporate Content Marketing
  23. 23. SPEAKEASY Cause Content Marketing
  24. 24. SPEAKEASY Not just narrative
  25. 25. SPEAKEASY Not just narrative
  26. 26. SPEAKEASY Content marketing vs SEO? KUNOCREATIVE.COM
  27. 27. SPEAKEASY Native advertising
  28. 28. SPEAKEASY
  29. 29. SPEAKEASY
  30. 30. SPEAKEASY
  31. 31. SPEAKEASY
  32. 32. SPEAKEASY Evolution Part 3: I’m going to try to make you think I’m informing, not selling
  33. 33. SPEAKEASY
  34. 34. SPEAKEASY Examples:
  35. 35. Who’s Going to Win?
  36. 36. SPEAKEASY
  37. 37. SPEAKEASY SOURCE: HARVARD BUSINESS REVIEW
  38. 38. SPEAKEASY
  39. 39. SPEAKEASY “MARKETING HAS BECOME A CONTENT WAR AND NOBODY IS BETTER- POSITIONED TO WIN A CONTENT WAR THAN A CONTENT COMPANY.” JIM MORONEY PUBLISHER & CEO, THE DALLAS MORNING NEWS CHAIRMAN, SPEAKEASY
  40. 40. SPEAKEASY
  41. 41. SPEAKEASY
  42. 42. SPEAKEASY The next frontier
  43. 43. SPEAKEASY
  44. 44. SPEAKEASY
  45. 45. SPEAKEASY
  46. 46. SPEAKEASY SPEAK TO US. EASILY. WWW.YOURSPEAKEASY.COM FACEBOOK.COM/YOURSPEAKEASY @YOURSPEAKEASY QUESTIONS?

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