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THE EXCITING AND
CHALLENGING
MARCOMM CAREER
JANETTE
TORAL
Table Of Content
Marketing communication 101 Myths debunked
What does
Marcom Pro do?
Marketing & PR
daily
Marcom Pro
Challenges
What's in it for aspirants
considering pursuing a similar
path
Janette Toral
Twitter: @digitalfilipino
Marketing Communications
The use of different marketing channels and tools in
combination.
It is the messages and media that marketers use to
communicate with target markets.
(Photo : tvN Instagram)
Janette Toral
Twitter: @digitalfilipino
Mission
Outbound
Build relationships with reporters,
bloggers, vloggers, and influencers for
story pitching and reputation
management.
Monitoring of brand and competition
mentions, search results, and newsfeeds.
Provide guidance during internal and
external communication touchpoints.
Be top of mind on niche topic
and industry.
Be known - for what you want to
be known for.
Be seen as an expert or resource
on an industry topic. Create
game changer events.
Connect to target market
segments.
Janette Toral
Twitter: @digitalfilipino
Fake News
Lack of interest
Invincible in search results
Scandals & Attacks
Misinformation is meant to
destroy your reputation.
Low following and views for on-
brand releases and content.
Desired stories and messages
not appearing in search results.
Be judged and not heard during
difficult times.
Challenges
Janette Toral
Twitter: @digitalfilipino
Is this true?
PR is only for big
companies.
PR is only needed for
product launch, events,
crisis and announcements.
PR does not convert
to sales.
(Photo : tvN Instagram)
Janette Toral
Twitter: @digitalfilipino
Marketing
& PR Daily
Maintain a good image and interact
effectively with the public.
Write PR
&
Speeches
Media
relations
Client
briefing
Align
advertising &
promotions
Janette Toral
Twitter: @digitalfilipino
Is PR a good career
choice?
Requires great attitude, relationship skills,
communication & connecting skills, and
analytical mind.
Rewarding career, in-demand, and can pay
well.
Oscar Wilde
Richard Branson
The only thing worse than being
talked about is not being talked
about.
Publicity is absolutely critical. A
good PR story is infinitely more
effective than a front page ad.
Photo from GETTY IMAGES
Photo from Wikipedia
Janette Toral
Twitter: @digitalfilipino
THANK YOU
https://twitter.com/digitalfilipino

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The Exciting and Challenging Marketing Communication Career

  • 2. Table Of Content Marketing communication 101 Myths debunked What does Marcom Pro do? Marketing & PR daily Marcom Pro Challenges What's in it for aspirants considering pursuing a similar path Janette Toral Twitter: @digitalfilipino
  • 3. Marketing Communications The use of different marketing channels and tools in combination. It is the messages and media that marketers use to communicate with target markets. (Photo : tvN Instagram) Janette Toral Twitter: @digitalfilipino
  • 4. Mission Outbound Build relationships with reporters, bloggers, vloggers, and influencers for story pitching and reputation management. Monitoring of brand and competition mentions, search results, and newsfeeds. Provide guidance during internal and external communication touchpoints. Be top of mind on niche topic and industry. Be known - for what you want to be known for. Be seen as an expert or resource on an industry topic. Create game changer events. Connect to target market segments. Janette Toral Twitter: @digitalfilipino
  • 5. Fake News Lack of interest Invincible in search results Scandals & Attacks Misinformation is meant to destroy your reputation. Low following and views for on- brand releases and content. Desired stories and messages not appearing in search results. Be judged and not heard during difficult times. Challenges Janette Toral Twitter: @digitalfilipino
  • 6. Is this true? PR is only for big companies. PR is only needed for product launch, events, crisis and announcements. PR does not convert to sales. (Photo : tvN Instagram) Janette Toral Twitter: @digitalfilipino
  • 7. Marketing & PR Daily Maintain a good image and interact effectively with the public. Write PR & Speeches Media relations Client briefing Align advertising & promotions Janette Toral Twitter: @digitalfilipino
  • 8. Is PR a good career choice? Requires great attitude, relationship skills, communication & connecting skills, and analytical mind. Rewarding career, in-demand, and can pay well. Oscar Wilde Richard Branson The only thing worse than being talked about is not being talked about. Publicity is absolutely critical. A good PR story is infinitely more effective than a front page ad. Photo from GETTY IMAGES Photo from Wikipedia Janette Toral Twitter: @digitalfilipino