This document outlines guidelines for digital advertising in regulated and non-regulated categories. For non-regulated categories, digital ads are generally post-screened, meaning they do not require pre-approval but can be reviewed after a complaint. For regulated categories like alcohol and medicines, some digital ads require pre-screening and approval if they contain certain claims around volume, exclusivity, comparisons, or product performance. The document provides details on requirements for pre-screening versus post-screening, conditions where above-the-line approved ads can be reused digitally without separate approval, and handling of user-generated content and testimonials.
Ad Standards Council (Philippines) For Responsible Advertising Guidebook (as ...Janette Toral
Thank you IMMAP Ed Mapa and Aye Ubalde for sharing a copy of this guidebook that contains policy and guidelines being observed by the council including Manual of Procedures, Code of Ethics, and Frequently Asked Questions.
Ad Standards Council (Philippines) For Responsible Advertising Guidebook (as ...Janette Toral
Thank you IMMAP Ed Mapa and Aye Ubalde for sharing a copy of this guidebook that contains policy and guidelines being observed by the council including Manual of Procedures, Code of Ethics, and Frequently Asked Questions.
Overview of third party testing rules for children's products, including initial certification testing, material change testing, and periodic testing if you have continued production. Presentation also addresses optional component part testing. A review of mandatory recordkeeping requirements and undue influence training is also discussed. Pairs with video at http://www.youtube.com/watch?v=cR4RXQjmqC8
Slides for afternoon discussion session of electronic certificate workshop on a *proposed* amendment to the current certification rule, 16 CFR Part 1110. Slides consist of CPSC staff presentation followed by other federal government participants and non-federal government panelist presentations.
Phthalate determinations as a means for third party testing cost reduction: questions, issues, and comments. CPSC staff presentation followed by panelist presentations.
2014 updates for durable infant and toddler products. How to locate CPSC data on regulatory non-compliance notices, which are also called "letters of advice" (LOAs). The referenced Excel table will be updated frequently with the names of the firm, the foreign manufacturer, and other information. Businesses may integrate this information into their compliance workflows to assist them in sourcing safe & compliant consumer products.
This panel is especially suited for those attendees who are already familiar with the section 15 reporting obligations and have interacted with Compliance/Field staff on investigations and actual recalls. Includes discussion of priority issues related to being prepared in the event a recall is necessary, working effectively with Field investigators during inspections, how to improve recall effectiveness through the appropriate remedy choice and how to ensure safe adequate disposal of recalled products.
CPSC experts and representatives of a law firm used this presentation to discuss testing and certification issues, component parts testing, and certificates of conformity.
Overview of testing, certification, and record keeping requirements for consumer products, including children's products. Addresses initial certification testing, material change testing, and periodic testing if you have continued production. Presentation also addresses optional component part testing. A review of mandatory recordkeeping requirements and undue influence training is also discussed.
Determinations for lead and the eight elements in ASTM F963 as a means for third party testing cost reduction: questions, issues, and comments. CPSC staff presentation followed by panelist presentations
Overview of CPSC, Health Canada, and Profeco cooperation, legislation, joint recalls, and including a case study of stroller regulatory requirements in all 3 jurisdictions.
Ad Standards Council Digital Guidelines for Non-Regulated and Regulated Categ...Janette Toral
This policy takes effect on February 15, 2017. It covers paid, owned, earn content of advertiser and agencies whether in regulated or non-regulated categories.
E-Commerce in the Philippines 2016-2017Janette Toral
A webinar presentation delivered by Janette Toral last December 19, 2016 as part of her E-Commerce & Digital Marketing Mentoring Program for MSMEs (http://www.ecomsummit.asia/mentoring) Full blog post article about this topic at http://digitalfilipino.com/e-commerce-in-the-philippines-2016/
Developing a Full E-Commerce Business (March 31 Training Flyer)Janette Toral
I am glad to support the Department of Trade and Industry and Philippine Trade Training Center in conducting this training in partnership with several industry players focused on:
@ E-Commerce Marketplace - vendor accreditation
@ E-Commerce Shop - online store creation
@ Payment Provider - accept payments online
@ Mobile Payment provider - accept credit / debit / mobile payments through a mobile device.
Access to this training will be given to 35 MSMEs for free who will be able to submit the requirements as indicated. I hope you can participate.
Overview of third party testing rules for children's products, including initial certification testing, material change testing, and periodic testing if you have continued production. Presentation also addresses optional component part testing. A review of mandatory recordkeeping requirements and undue influence training is also discussed. Pairs with video at http://www.youtube.com/watch?v=cR4RXQjmqC8
Slides for afternoon discussion session of electronic certificate workshop on a *proposed* amendment to the current certification rule, 16 CFR Part 1110. Slides consist of CPSC staff presentation followed by other federal government participants and non-federal government panelist presentations.
Phthalate determinations as a means for third party testing cost reduction: questions, issues, and comments. CPSC staff presentation followed by panelist presentations.
2014 updates for durable infant and toddler products. How to locate CPSC data on regulatory non-compliance notices, which are also called "letters of advice" (LOAs). The referenced Excel table will be updated frequently with the names of the firm, the foreign manufacturer, and other information. Businesses may integrate this information into their compliance workflows to assist them in sourcing safe & compliant consumer products.
This panel is especially suited for those attendees who are already familiar with the section 15 reporting obligations and have interacted with Compliance/Field staff on investigations and actual recalls. Includes discussion of priority issues related to being prepared in the event a recall is necessary, working effectively with Field investigators during inspections, how to improve recall effectiveness through the appropriate remedy choice and how to ensure safe adequate disposal of recalled products.
CPSC experts and representatives of a law firm used this presentation to discuss testing and certification issues, component parts testing, and certificates of conformity.
Overview of testing, certification, and record keeping requirements for consumer products, including children's products. Addresses initial certification testing, material change testing, and periodic testing if you have continued production. Presentation also addresses optional component part testing. A review of mandatory recordkeeping requirements and undue influence training is also discussed.
Determinations for lead and the eight elements in ASTM F963 as a means for third party testing cost reduction: questions, issues, and comments. CPSC staff presentation followed by panelist presentations
Overview of CPSC, Health Canada, and Profeco cooperation, legislation, joint recalls, and including a case study of stroller regulatory requirements in all 3 jurisdictions.
Ad Standards Council Digital Guidelines for Non-Regulated and Regulated Categ...Janette Toral
This policy takes effect on February 15, 2017. It covers paid, owned, earn content of advertiser and agencies whether in regulated or non-regulated categories.
E-Commerce in the Philippines 2016-2017Janette Toral
A webinar presentation delivered by Janette Toral last December 19, 2016 as part of her E-Commerce & Digital Marketing Mentoring Program for MSMEs (http://www.ecomsummit.asia/mentoring) Full blog post article about this topic at http://digitalfilipino.com/e-commerce-in-the-philippines-2016/
Developing a Full E-Commerce Business (March 31 Training Flyer)Janette Toral
I am glad to support the Department of Trade and Industry and Philippine Trade Training Center in conducting this training in partnership with several industry players focused on:
@ E-Commerce Marketplace - vendor accreditation
@ E-Commerce Shop - online store creation
@ Payment Provider - accept payments online
@ Mobile Payment provider - accept credit / debit / mobile payments through a mobile device.
Access to this training will be given to 35 MSMEs for free who will be able to submit the requirements as indicated. I hope you can participate.
Protect the Thresher Shark Briefing #PHSayYes #WorldSayYesJanette Toral
Let us join the petition asking the Philippines delegation to CITES to vote YES in protecting the endangered thresher shark - pushing for its inclusion in the "Convention on the International Trade in Endangered Species of Wild Fauna and Flora" appendix II. You can join the appeal at https://www.change.org/p/philippines-vote-yes-for-threshers
This briefing was given by AA Yaptinchay of Marine Wildlife Watch of the Philippines (https://www.facebook.com/marinewildlifewatchofthephilippines/) last September 2 at the Bloggers Advocacy Briefing organized by Janette Toral.
65 slides on Spanish wines covering
Introduction
Factsheet
10 important Spanish grapes
Area under cultivation
Regions and sub regions
Reading the wine label
Famous Red Wines
Famous White Wines
Famous Rose Wine
Food and wine pairing
Hope it helps :)
When doing business online, entrepreneurs need to know about the Philippines E-Commerce Law or Republic Act 8792. Making sure their systems and processes are compliant. Know about the legal accountabilities indicated in the law.
Learn more at
http://ecommercebootcamp.digitalfilipino.com/lesson/the-e-commerce-law/
Read the full text at
http://digitalfilipino.com/the-philippines-e-commerce-law-republic-act-no-8792/
Internet Marketing Strategies for Ecommerce WebsitesHubSpot
Learn how to increase traffic quantity and quality, improve your conversion of visitors to sales, and measure the whole process with inbound marketing strategies.
Many emerging companies make the mistake of putting all of their resources into immediate needs, and often neglect longterm regulatory strategy concerns when it comes to submissions and approvals. Don’t neglect the strategy piece in your planning! This lunch will provide a deep-dive foundation of how to develop a regulatory strategy. Topics to be addressed include:
What are different types of regulatory submissions for devices?
What are current trends in regulatory agencies?
What regulations around devices affect your organization?
Attendees will have the opportunity to ask questions with their company’s needs in mind.
Join us and Halloran Consulting at M2D2 for this expert lunch. Food will be served.
TGA presentation: Therapeutic Goods Advertising Code (No. 2) 2018 - The Code ...TGA Australia
An overview of the Therapeutic Goods Advertising Code (No. 2) 2018 (the Code) followed by a detailed walkthrough of the Code with examples to illustrate the application of the key sections. Information about which version of the Code will apply to advertisements for the purposes of advertising pre-approval and complaints handling is also provided.
REGULATORY REQUIREMENTS FOR REGISTRATION OF DRUGS AND POST APPROVAL REQUIREME...Mohamed Fazil M
M. Pharmacy - Pharmaceutical Regulatory Affairs (MRA 201T)
Semester II - Regulatory Aspects of Drugs and Cosmetics (MRA 201T)
Unit V - Regulatory pre-requisites related to Marketing authorization requirements for drugs and post approval requirements in Saudi Arabia
(REGULATORY REQUIREMENTS FOR REGISTRATION OF DRUGS AND POST APPROVAL REQUIREMENTS IN SAUDI ARABIA)
Drug approval process in Saudi Arabia - Saudi Food & Drug Authority
TGA presentation: What pharmacies need to know about advertising therapeutic ...TGA Australia
An overview of the legislative landscape for pharmacies wanting to advertise therapeutic goods in 2019. Includes a brief overview of the advertising legislation, followed by a summary of the TGA's new advertising complaints handling framework, tips for pharmacies to ensure compliant advertising and how to find more information.
FDA Regulation of Direct-to-Consumer AdsMichael Swit
November 9, 2017 presentation to the ComplianceOnline course on Ensuring Compliance with FDA Regulation of Promotion & Advertising of Drugs and Medical Devices, in Boston.
Devices Sponsor Information Day: 5 - Post-market - Advertising therapeutic go...TGA Australia
Presentations by TGA and Industry (combined) to help sponsors and manufacturers better understand the regulation of medical devices and in-vitro diagnostic medical devices
In the USA, medical devices are regulated by the Food and Drug Administration (FDA) with an aim to ensure safety and effectiveness of the devices. The Center for Devices and Radiological Health (CDRH) is an FDA component and looks after this program.
TGA Presentation: TGA focus and wrap up - What we've done, and what we still ...TGA Australia
An overview of the TGA's implementation of the recommendations made in the Review of Medicines and Medical Devices Regulation and other reforms for the IVD framework
Nowadays, health is given much priority in all aspects. The present
generation is very much conscious about having periodic checkups
and maintaining a good health. This awareness has given an upper
hand to the medical equipment business. The healthcare industry is
booming like no other field and because of this, Medical Device
Regulation India has also become equally complicated. Unlike
previous years, nowadays most medical devices are required to be
registered and need approval for business
Do you have a low to moderate risk medical device that does not have a substantially equivalent predicate device? Are you trying to figure out how to navigate the regulatory pathway for marketing your device? Prior to 1997, with the introduction of the FDA’s Modernization Act (FDAMA), if you answered yes to both questions, your device would automatically be considered a “new device” and be classified as a Class III device regardless of risk...
This presentation was delivered to a webinar sponsored by Zinc Ahead on May 21, 2015, and provided an update about the current state of guidance from the FDA on the appropriate use of social media by prescription product manufacturers.
FDA’s Electronic Premarket Submissions Pilot ProgramEMMAIntl
The US FDA’s Center for Devices and Radiological Health (CDRH) announced a new pilot program that will allow the industry to submit premarket submissions electronically during the COVID-19 health emergency.
The Electronic Delivery of Premarket Submissions Pilot Program’s objective is to test CDRH’s capabilities to receive pre-market submissions using BOX, which is a cloud-based sharing service. CDRH began accepting participants for this pilot on October 6th,2020 and the program is intended to last 90 days during the COVID-19 pandemic...
The Exciting and Challenging Marketing Communication CareerJanette Toral
A presentation made by Janette Toral at PitchCon (November 12, 2022) on marketing communication as a concept and career.
But more specifically, a presentation on the fascinating challenge of becoming a marketing practitioner that answers the question: "What do marketing communication practitioners actually do?"
Key Talking Points:
* General introduction to the concept marketing communication
* A day-to-day timeline of what they do as marketing professionals
* Challenges of their profession
Common myths in the marketing profession debunked
* Overview of what Marketing and PR professionals do in their daily lives at work and outside it
* What's in it for aspirants considering pursuing a similar path
Web Research V2 - Virtual Assistance 101Janette Toral
Lesson 1 of 5 in the Basic Virtual Assistance 101 learning series tackling Web Research. Delivered by Janette Toral.
Sign-up to be included at http://www.bloggingfromhome.com/2018/04/free-basic-virtual-assistance-101.html
How Blockchain will change E-Commerce & Digital Marketing?Janette Toral
Janette Toral shared insights on the impact of blockchain on e-commerce and digital marketing last July 6, 2017 at Blockchain Summit Manila (Belmont Hotel, Makati City).
Digital Influencers Panel: Travel & Tourism Internet User Survey 1st editionJanette Toral
Survey done last May 1 to 15, 2016 by Janette Toral. This is part of her initiative in forming a Digital Influencers Panel.
To get a copy of the 2nd edition, join the survey at https://goo.gl/forms/UMZjAF8dyxBJ6yhg1
The updated report will be presented at the E-Commerce Entrepreneurs Summit this January 2017 as part of the "State of E-Commerce in the Philippines Multi-Sectorial Report". Details at http://www.ecomsummit.asia
The 4th Strategic Recruitment and Talent Selection SummitJanette Toral
Janette Toral will be one of the resource persons in "The 4th Strategic Recruitment and Talent Selection Summit" to talk on "Best Practices in Recruitment in HyperGrowth Organizations" this April 26 and 27, 2016 at The Pan Pacific Hotel Manila. Call Indu Inferentia Management Consultancy at tel: 506.0064 966.0449, 624.9233, 0917.551.6528, 0917.551.6582 for inquiries.
The Bangko Sentral ng Pilipinas is pushing for the passage of the Payment Systems Act that aims to provide supervision and regulation on payment systems in the Philippines.
National Retail Payment System and the Philippine E-Commerce RoadmapJanette Toral
Brief document about the National Retail Payment System (NRPS) as presented during the Philippines E-Commerce Roadmap launch last February 2, 2016. The NRPS is a policy and regulatory framework that aims to establish a safe, efficient, reliable and affordable retail payment system in the Philippines.
Tax Guidelines for E-Commerce EntrepreneursJanette Toral
Presented by Atty. Elenita B. Quimosing, Chief of Staff, Office of the Deputy Commissioner-Operations Group - Bureau of Internal Revenue last February 23, 2016 during the BIR Consultation on E-Commerce Taxation forum.
Philippine Roadmap for Digital Startups 2015 and BeyondJanette Toral
Document was launched at Geeks on a Beach (August 20, 2015) for public discussion. An initiative led by the Department of Science and Technology - Information and Communications Technology Office (DOST-ICTO).
Its action areas include:
1. Intellectual Property Rights
2. Internet Infrastructure
3. Science Parks and Innovation Hubs 4. Legislation/Policy
5. Grassroots Activities
6. Funding and Investment
7. Umbrella Organization
8. Research and Development
9. Education
10. Open-sourced Information
11. Collaboration
12. Government Role
The Philippine Competition Law was ratified into law last July 21, 2015. In the Philippines E-Commerce Roadmap, this law was deemed as a critical component in resolving Internet connectivity challenges on a long-term as it provides legal remedies for unfair competition that puts consumers in cost and service disadvantage. Salient features of the law can be found at http://digitalfilipino.com/salient-features-of-republic-act-10667-philippine-competition-act/
Philippines E-Commerce Roadmap - July 16 DRAFTJanette Toral
With the permission of the Department of Trade and Industry E-Commerce Office, I am sharing the latest version of the Philippines E-Commerce Roadmap with revisions as of July 16, 2015.
With the permission of the Department of Trade and Industry E-Commerce Office, sharing with you the "as of JULY 9 draft version" of the Philippines E-Commerce Roadmap presented last July 9 in a stakeholders consultation session at Baguio Country Club. Earlier, stakeholder consultations took place in Davao (June 30), Cebu (July 6), Manila (5 sessions), and online webinars (4 sessions).
Philippines E-Commerce Roadmap 2015 to 2020 - June 30 DRAFTJanette Toral
With the permission of the Department of Trade and Industry E-Commerce Office, herein is the June 30 version of the Philippines E-Commerce Roadmap draft. Its document version that is currently being edited can be found at http://bit.ly/ecomroadmap
Parties are encourage to give inputs by sending eco@dti.gov.ph an email.
Philippines E-Commerce Roadmap 2015 to 2020 (June 11 DRAFT)Janette Toral
With the permission of the Department of Trade and Industry E-Commerce Office, here is the June 11 draft of the Philippines E-Commerce Roadmap 2015 - 2020 as presented last June 11, 2015 via webinar. The word version of this document is being worked on and shall be presented for improvement by the various working groups on June 15.
With the permission of the Department of Trade and Industry E-Commerce Office, I am sharing the June 8 draft of the Philippines E-Commerce Roadmap. The updated version will be shared on June 11 (Manila time 10 AM via webinar). To join, sign-up at https://attendee.gotowebinar.com/register/8066115524495279362
Tech Touch: Why Women should venture into e-commerce?Janette Toral
Last March 28, 2015 Janette Toral gave a "Tech Touch" talk at the 8th Annual Women Entrepreneurs Conference 2015 organized by the Network for Enterprising Women.
Meet up Milano 14 _ Axpo Italia_ Migration from Mule3 (On-prem) to.pdfFlorence Consulting
Quattordicesimo Meetup di Milano, tenutosi a Milano il 23 Maggio 2024 dalle ore 17:00 alle ore 18:30 in presenza e da remoto.
Abbiamo parlato di come Axpo Italia S.p.A. ha ridotto il technical debt migrando le proprie APIs da Mule 3.9 a Mule 4.4 passando anche da on-premises a CloudHub 1.0.
APNIC Foundation, presented by Ellisha Heppner at the PNG DNS Forum 2024APNIC
Ellisha Heppner, Grant Management Lead, presented an update on APNIC Foundation to the PNG DNS Forum held from 6 to 10 May, 2024 in Port Moresby, Papua New Guinea.
Italy Agriculture Equipment Market Outlook to 2027harveenkaur52
Agriculture and Animal Care
Ken Research has an expertise in Agriculture and Animal Care sector and offer vast collection of information related to all major aspects such as Agriculture equipment, Crop Protection, Seed, Agriculture Chemical, Fertilizers, Protected Cultivators, Palm Oil, Hybrid Seed, Animal Feed additives and many more.
Our continuous study and findings in agriculture sector provide better insights to companies dealing with related product and services, government and agriculture associations, researchers and students to well understand the present and expected scenario.
Our Animal care category provides solutions on Animal Healthcare and related products and services, including, animal feed additives, vaccination
1.Wireless Communication System_Wireless communication is a broad term that i...JeyaPerumal1
Wireless communication involves the transmission of information over a distance without the help of wires, cables or any other forms of electrical conductors.
Wireless communication is a broad term that incorporates all procedures and forms of connecting and communicating between two or more devices using a wireless signal through wireless communication technologies and devices.
Features of Wireless Communication
The evolution of wireless technology has brought many advancements with its effective features.
The transmitted distance can be anywhere between a few meters (for example, a television's remote control) and thousands of kilometers (for example, radio communication).
Wireless communication can be used for cellular telephony, wireless access to the internet, wireless home networking, and so on.
Bridging the Digital Gap Brad Spiegel Macon, GA Initiative.pptxBrad Spiegel Macon GA
Brad Spiegel Macon GA’s journey exemplifies the profound impact that one individual can have on their community. Through his unwavering dedication to digital inclusion, he’s not only bridging the gap in Macon but also setting an example for others to follow.
2.Cellular Networks_The final stage of connectivity is achieved by segmenting...JeyaPerumal1
A cellular network, frequently referred to as a mobile network, is a type of communication system that enables wireless communication between mobile devices. The final stage of connectivity is achieved by segmenting the comprehensive service area into several compact zones, each called a cell.
Understanding User Behavior with Google Analytics.pdfSEO Article Boost
Unlocking the full potential of Google Analytics is crucial for understanding and optimizing your website’s performance. This guide dives deep into the essential aspects of Google Analytics, from analyzing traffic sources to understanding user demographics and tracking user engagement.
Traffic Sources Analysis:
Discover where your website traffic originates. By examining the Acquisition section, you can identify whether visitors come from organic search, paid campaigns, direct visits, social media, or referral links. This knowledge helps in refining marketing strategies and optimizing resource allocation.
User Demographics Insights:
Gain a comprehensive view of your audience by exploring demographic data in the Audience section. Understand age, gender, and interests to tailor your marketing strategies effectively. Leverage this information to create personalized content and improve user engagement and conversion rates.
Tracking User Engagement:
Learn how to measure user interaction with your site through key metrics like bounce rate, average session duration, and pages per session. Enhance user experience by analyzing engagement metrics and implementing strategies to keep visitors engaged.
Conversion Rate Optimization:
Understand the importance of conversion rates and how to track them using Google Analytics. Set up Goals, analyze conversion funnels, segment your audience, and employ A/B testing to optimize your website for higher conversions. Utilize ecommerce tracking and multi-channel funnels for a detailed view of your sales performance and marketing channel contributions.
Custom Reports and Dashboards:
Create custom reports and dashboards to visualize and interpret data relevant to your business goals. Use advanced filters, segments, and visualization options to gain deeper insights. Incorporate custom dimensions and metrics for tailored data analysis. Integrate external data sources to enrich your analytics and make well-informed decisions.
This guide is designed to help you harness the power of Google Analytics for making data-driven decisions that enhance website performance and achieve your digital marketing objectives. Whether you are looking to improve SEO, refine your social media strategy, or boost conversion rates, understanding and utilizing Google Analytics is essential for your success.
Understanding User Behavior with Google Analytics.pdf
Digital Guidelines for Non-Regulated Categories and Regulated Categories
1. Digital Guidelines for Non-Regulated Categories and Regulated Categories
Non-Regulated Categories Regulated Categories
(5 Categories: Alcohol Beverages, OTC medicines, Food/Health
Supplements, products under the Milk Code, Airline & other carriers
promo fares)
Post-Screened Pre-Screened Post-Screened Pre-Screened
PAID
- An advertising or
communication
material that is
commissioned by
an Advertiser/
Agency and is paid
for a commercial
purpose or goal.
Payment may be
in cash or kind,
direct or indirectly
Examples: ads
paid in Google
Adwords, FB
banners,etc
Digital ads are generally post
screened
Digital ads for consumer
promotions do not require pre-
screening.
However, if a complaint is filed
against said promo ad material or
if the material is monitored by
ASC (moto propio), then the ad is
subject to post-screening. (Refer
to Rule V, Sec 1 & Rule VII, Sec
2.2.4)
Notes on Post-Screening of Ads:
1. There is no prescription period
for complaints on post-
screened ads.
2. The post-screening panel can
question any claim outside the
original complaint.
3. If in the process of post-
screening, the material was
found to be in violation, a CDO
will be issued. Moreover, if the
material should have
undergone pre-screening but it
did not do so, a penalty (based
on our pre-screening penalty
a. With No. 1 claim (volume/value
based on immediate past 12
months’ cumulative data)
b. With the following product or
service claim/s that need/s to be
substantiated:
i. With exclusivity claim
ii. With comparative claim
iii. With superiority claim
iv. With absolute claim
c. With direct/ brand-identified
comparison on categories where
such comparison is allowed:
i. Automotive vehicles
ii. Consumer durables such as
but are not limited to
appliances, audio-visual
equipment, electronic gadgets
iii. Airline and Shipping Lines
iv. Musical instruments,
entertainment equipment
v. Mobile products like cellular
handsets, tablets, laptops and
netbooks
d. With sexy tones, exposure of
human body/ parts, similar
subject or execution (refer to
Annex 3 Technical Guidelines,
Art. I, Sec. 4)
e. With tones of violence or similar
subject or execution such as but
1. Greetings with brand mention
provided these follow /are
compliant with government
regulations and have no
product claims
2. Countdowns and time checks
with brand mention provided
these follow /are compliant
with government regulations
and have no product claims
3. Announcements of concerts or
special events with brand
mention provided these
follow/are compliant with
government regulations and
have no product claims
4. Promotions that do not give
out any reward/prize or
incentive in exchange for a
specific consumer action or
decision.
Notes on Post Screening of Ads:
1. There is no prescription period
for complaints on post-
screened ads.
a. With No. 1 claim (volume/value
based on immediate past 12
months’ cumulative data)
b. With the following product or
service claim/s that need/s to be
substantiated:
i. With exclusivity claim
ii. With comparative claim
iii. With superiority claim
iv. With absolute claim
c. With direct/ brand-identified
comparison on categories where
such comparison is allowed:
i. Automotive Vehicles
ii. Consumer durables such as
but are not limited to
appliances, audio-visual
equipment, electronic gadgets
iii. Airline and Shipping Lines
iv. Musical instruments,
Entertainment Equipment
v. Mobile products like Cellular
handsets, Tablets, Laptops
and Netbooks
d. With sexy tones, exposure of
human body/ parts, similar
subject or execution (refer to
Annex 3 Technical Guidelines; Art.
I, Sec. 4)
e. With tones of violence or similar
subject or execution such as but
2. Digital Guidelines for Non-Regulated Categories and Regulated Categories
schedule) will be imposed
(refer to Annex 5 ASC
Penalties)
are not limited to explosives and
other dangerous products (Art. I,
Sec. 5)
Above-the-line (ATL) materials like
TV, radio, print and non-broadcast
materials as outdoor, cinema ads
which have been given clearance to
air/publish/display can be used in
the digital space and will not require
separate application/ clearance,
under the following conditions:
1. The identical material is posted or
used on digital media;
2. The use of the approved ATL
material in digital media is within
the ATL material’s validity period.
3. The ATL’s Reference Number is
included in the digital post (either
in caption or description box)
4. The digital material is not identical
to but makes use of copy and
visuals AS HOW THESE WERE
USED in a previously approved
ATL material, provided that the
new digital material does not
contain any other new claims that
require pre-screening
2. The post-screening panel can
question any claim outside the
original complaint.
3. If in the process of post-
screening, the material was
found to be in violation, a CDO
will be issued. Moreover, if
the material should have
undergone pre-screening but
it did not do so, a penalty
(based on our pre-screening
penalty schedule) will be
imposed (refer to Annex 5 ASC
Penalties).
are not limited to explosives and
other dangerous products (Art. I,
Sec. 5)
f. With product or service
performance claims (ingredient,
action, benefit/ promise)
g. Promotions with chance to win
prizes or have purchase
requirement (except airlines
promo fare)
Above-the-line (ATL) materials like
TV, radio, print and non-broadcast
materials as outdoor, cinema ads
which have been given clearance to
air/publish/display can be used in the
digital space and will not require
separate application/clearance,
under the following conditions:
1. The identical material is posted or
used on digital media;
2. The use of the approved ATL
material in digital media is within
the ATL material’s validity period.
3. The ATL’s Reference Number is
included in the digital post (either
in caption or description box)
4. The digital material is not identical
to but makes use of copy and
visuals AS HOW THESE WERE
USED in a previously approved ATL
material, provided that the new
digital material does not contain
any other new claims that require
pre-screening
3. Digital Guidelines for Non-Regulated Categories and Regulated Categories
Non-Regulated Categories Regulated Categories
( (5 Categories: Alcohol Beverages, OTC medicines, Food/Health
Supplements, products under the Milk Code, Airline & other carriers
promo fares)
Post-Screened Pre-Screened Post-Screened Pre-Screened
OWNED-
Advertising or
communication
materials with
content owned in
entirety or
created by the
business of the
Advertiser/Agency
Examples: content
featured in
Company’s
websites - eBooks,
free whitepapers,
blog posts, other
social media sites
Digital Media –
Refers to
materials directed
to general
audience or public
and not to specific
trade or
professional
group.
Digital ads are generally post-
screened
Digital ads for consumer
promotions do not require pre-
screening.
However, if a complaint is filed
against said promo ad material or
if the material is monitored by
ASC (moto propio), then the ad is
subject to post-screening. (Refer
to Rule V, Sec 1 & Rule VII, Sec
2.2.4)
Notes on Post Screening of Ads:
1. There is no prescription period
for complaints on post-
screened ads.
2. The post-screening panel can
question any claim outside the
original complaint.
3. If in the process of post-
screening, the material was
found to be in violation, a CDO
will be issued. Moreover, if the
material should have
undergone pre-screening but
did not do so, a penalty (based
on our pre-screening penalty
a. With No. 1 claim (volume/value)
b. With the following product or
service claim/s that need/s to be
substantiated:
i. With exclusivity claim
ii. With comparative claim
iii. With superiority claim
iv. With absolute claim
c. With direct/ brand-identified
comparison on categories where
such comparison is allowed:
i. Automotive vehicles
ii. Consumer durables such as
but are not limited to
Appliances, Audio-visual
Equipment, Electronic
Gadgets
iii. Airline and Shipping Lines
iv. Musical instruments,
Entertainment Equipment
v. Mobile products like Cellular
handsets, tablets, laptops and
netbooks
d. With sexy tones, exposure of
human body/ parts, similar
subject or execution (refer to
Annex 3 Technical Guidelines,
Art. I, Sec. 4)
e. With tones of violence or similar
subject or execution such as but
are not limited to explosives and
1. Greetings with brand mention
provided these follow /are
compliant with government
regulations and have no
product claims
2. Countdowns and time checks
with brand mention provided
these follow /are compliant
with government regulations
and have no product claims
3. Announcements of Concerts or
Special Events with Brand
Mention provided these follow
/are compliant with
government regulations and
have no product claims
4. Promotions that do not give
out any reward/prize or
incentive in exchange for a
specific consumer action or
decision.
Notes on Post Screening of Ads:
1. There is no prescription period
for complaints on post-
screened ads.
a. With No. 1 claim (volume/value)
b. With the following product or
service claim/s that need/s to be
substantiated:
i. With exclusivity claim
ii. With comparative claim
iii. With superiority claim
iv. With absolute claim
c. With direct/ brand-identified
comparison on categories where
such comparison is allowed:
i. Automotive Vehicles
ii. Consumer durables such as
but are not limited to
Appliances, Audio-Visual
Equipment, Electronic
Gadgets
iii. Airline and Shipping Lines
iv. Musical instruments,
Entertainment Equipment
v. Mobile products like Cellular
handsets, Tablets, Laptops
and Netbooks
d. With sexy tones, exposure of
human body/ parts, similar
subject or execution (refer to
Annex 3 Technical Guidelines;
Art. I, Sec. 4)
e. With tones of violence or similar
subject or execution such as but
are not limited to explosives and
4. Digital Guidelines for Non-Regulated Categories and Regulated Categories
schedule) will be imposed on
the Advertiser/Agency (refer to
Annex 5 ASC Penalties).
4. The Advertiser has the ultimate
and final responsibility and
ownership of the material in
question
5. Complaint can be filed on a
digital advertising material by a
direct or indirect competitor or
any party of interest.
other dangerous products (Art. I,
Sec. 5)
Above-the-line (ATL) /broadcast
materials like TV, radio, print and
non-broadcast materials like outdoor
and cinema ads that have been
previously given clearance to
air/publish/display can be used in
digital media and will not require
separate application/clearance,
under the following conditions:
1. The identical advertising material
is posted on digital media;
2. The use of the approved ATL
material in digital media is within
the ATL material’s validity period.
3. The ATL’s Reference Number is
included in the digital post (either
in caption or description box)
4. The digital material is not identical
to but makes use of copy and
visuals AS HOW THESE WERE
USED in a previously approved
ATL material, provided that the
new digital material does not
contain any other new claims that
require pre-screening
2. The post-screening panel can
question any claim outside the
original complaint.
3. If in the process of post
screening, the material was
found to be in violation, a CDO
will be issued. Moreover, if
the material should have
undergone pre-screening but
did not do so, a penalty (based
on our pre-screening penalty
schedule) will be imposed
(refer to Annex 5 ASC
Penalties).
4. The Advertiser has the
ultimate and final
responsibility and ownership
of the material in question
5. Complaint can be filed on a
digital advertising material by
a direct or indirect competitor
or any party of interest.
other dangerous products (Art. I,
Sec. 5)
f. With product performance claims
(ingredient, action, benefit/
promise)
g. Promotions with chance to win
prizes or have purchase
requirement (except airlines &
other carriers promo fare)
Above-the-line (ATL)/broadcast
materials like TV, radio, print and
non-broadcast materials like outdoor
and cinema ads which have been
previously given clearance to
air/publish/display can be used in
digital media and will not require
separate application/clearance,
under the following conditions:
1. The identical advertising material
is posted on digital media;
2. The use of the approved ATL
material in digital media is within
the ATL material’s validity period.
3. The ATL’s Reference Number is
included in the digital post (either
in caption or description box)
4. The digital material is not identical
to but makes use of copy and
visuals AS HOW THESE WERE
USED in a previously approved
ATL material, provided that the
new digital material does not
contain any other new claims that
require pre-screening
5. Digital Guidelines for Non-Regulated Categories and Regulated Categories
Non-Regulated Categories Regulated Categories
((5 Categories: Alcohol Beverages, OTC medicines, Food/Health
Supplements, products under the Milk Code, Airline & other carriers
promo fares)
Post-Screened Pre-Screened Post-Screened Pre-Screened
USER /3rd
PARTY
GENERATED
CONTENT (e.g.
ABS-CBN,
Coconuts,
Rappler)/
KEY ONLINE
INFLUENCERS
(KOL)
UGCs do not require pre-
screening.
However, if the Advertiser/
Agency turns the consumer
comments/posts, including
testimonials, into an
advertisement that contains
product/service performance
claims and/or is branded, and a
complaint is filed against said
material or is monitored by ASC
(moto propio), then the ad is
subject to post-screening. (Refer
to Rule V, Sec 1 & Rule VII, Sec
2.2.4)
Notes on Post Screening of Ads:
1. There is no prescription
period for complaints on post-
screened ads.
2. The post-screening panel can
question any claim outside
the original complaint.
3. If in the process of post-
screening, the material was
found to be in violation, a CDO
will be issued. Moreover, if
UGCs do not require pre-
screening.
However, if the advertiser/
agency turns the consumer
comments/posts, including
testimonials, into an
advertisement that contains
product/service performance
claims and/or is branded, and a
complaint is filed against said
material or is monitored by ASC
(moto propio), then the ad is
subject to post-screening. (Refer
to Rule V, Sec 1 & Rule VII, Sec
2.2.4)
Notes on Post Screening of Ads:
1. There is no prescription
period for complaints on
post-screened ads.
2. The post-screening panel can
question any claim outside the
original complaint.
3. If in the process of post-
screening, the material was
found to be in violation, a CDO
will be issued. Moreover, if
6. Digital Guidelines for Non-Regulated Categories and Regulated Categories
the material should have
undergone pre-screening but
did not do so, a penalty (based
on our pre-screening penalty
schedule) will be imposed
(refer to Annex 5 ASC
Penalties).
4. Article V Section 4-g:
“Testimonials based solely on
subjective judgement are
allowed provided that they
are not presented as
statements of fact. When such
testimonials include specific
claims regarding product or
service performance, these
claims should be supported
with independent evidence on
the accuracy of, or consistent
with, the actual product or
service performance.”
5. Article V Section 4-h.2
Additional on Testimonials
the material should have
undergone pre-screening but
did not do so, a penalty (based
on our pre-screening penalty
schedule) will be imposed
(refer to Annex 5 ASC
Penalties).
4. Article V Section 4-g:
“Testimonials based solely on
subjective judgement are
allowed provided that they
are not presented as
statements of fact. When such
testimonials include specific
claims regarding product or
service performance, these
claims should be supported
with independent evidence on
the accuracy of, or consistent
with, the actual product or
service performance.”
5. Article V Section 4-h.2
Additional on Testimonials
7. Digital Guidelines for Non-Regulated Categories and Regulated Categories
DEFINITION OF TERMS:
EXCLUSIVITY CLAIM is a claim to be the only product or service to provide or deliver said attribute/ property/ feature
COMPARATIVE CLAIM is claiming advantage over another brand or service, previous formulation/properties or set of products. This claim must always be properly
qualified as to what it compares itself against.
SUPERIORITY CLAIM means a product or service is above and better than ALL other competitors in the category in all material respects, mainly when it comes to
product performance or service delivery.
ABSOLUTE CLAIM is a claim that promises a guarantee of full delivery in product performance at all times
Examples
Tiyak na masarap
Sure win
No wetness guaranteed
Sigurado ang balik ng pera mo!
PRODUCT CLAIM is as a word, phrase, statement or visual presentation that refers to an action, performance, quality or benefit to be gained from a product or service.
This can be mention of ingredients, pricing, origin, etc.