Are you a founder that's going "up and to the right"? Can you pitch anything? Do you have student loans? Check out WeFinance for Founders (wefinance.co/founders). It's the simplest way to crowdfund a personal loan!
Becoming a Blog and Social Media EntrepreneurJanette Toral
Overview of blog and social media entrepreneurship opportunities was presented through a webinar by Janette Toral last April 14, 2011. It was also meant to serve as an overview of the Ateneo-DigitalFilipino Blog and Social Media Entrepreneur Program (http://digientrepreneur.com) where module 1 will start this May 5, 2011.
Blog Marketing and Advertising as a BusinessJanette Toral
This is an overview on "blog marketing and advertising as a business". This presentation was made by Janette Toral in a webinar last October 22, 2010 to also answer questions from prospective participants of the Ateneo-DigitalFilipino Blog Entrepreneur Program (http://bit.ly/blogentrep)
Presentation made by Janette Toral for the October 24 webinar event encouraging folks to join the Blog and Social Media Entrepreneur Program (http://digientrepreneur.com). The updated presentation (this deck) was also made at the Mindanao Bloggers Summit.
A half day workshop on social media for hoteliers in the north east of England covering principles of and best practices in social media. Further information from richard@partnershipglu.co.uk
Pinterest and Facebook Timelines for Your BusinessJason Piasecki
Pinterest is taking social media world by storm.
Learn how you can use this powerful tool to market your business.
Also, find out what new Facebook Timelines mean to your brand page.
Becoming a Blog and Social Media EntrepreneurJanette Toral
Overview of blog and social media entrepreneurship opportunities was presented through a webinar by Janette Toral last April 14, 2011. It was also meant to serve as an overview of the Ateneo-DigitalFilipino Blog and Social Media Entrepreneur Program (http://digientrepreneur.com) where module 1 will start this May 5, 2011.
Blog Marketing and Advertising as a BusinessJanette Toral
This is an overview on "blog marketing and advertising as a business". This presentation was made by Janette Toral in a webinar last October 22, 2010 to also answer questions from prospective participants of the Ateneo-DigitalFilipino Blog Entrepreneur Program (http://bit.ly/blogentrep)
Presentation made by Janette Toral for the October 24 webinar event encouraging folks to join the Blog and Social Media Entrepreneur Program (http://digientrepreneur.com). The updated presentation (this deck) was also made at the Mindanao Bloggers Summit.
A half day workshop on social media for hoteliers in the north east of England covering principles of and best practices in social media. Further information from richard@partnershipglu.co.uk
Pinterest and Facebook Timelines for Your BusinessJason Piasecki
Pinterest is taking social media world by storm.
Learn how you can use this powerful tool to market your business.
Also, find out what new Facebook Timelines mean to your brand page.
Improving Your Website - 9 Tips for Making it Effective for Your Business Gems Solutions
A common theme among small businesses and nonprofits is they don’t know what their website is doing for them. Many don't update their website and don’t even know how much traffic they’re getting. This presentation will give you 9 ideas about how you can improve your website today!
10 Steps to Success with Alternative TrafficJoe Youngblood
Google's Panda and Penguin algorithms have shaken the foundations of SEO and the roots of business which for the past several years had been ok with Google being the largest source of their online traffic. After the updates many webmasters and companies began searching for an answer to why, why they didn't have other ways to drive internet users to their website.
If you aren't using Facebook in your Real Estate business model - why not? Fear? Privacy? Not sure how? This course explores the benefits and how best to use Facebook marketing with Real Estate.
Content Curation Hacks to Goose Your Content Marketing ROICurata
Pawan Deshpande, CEO of Curata shared these top tricks at #CMWorld 2016 to find, editorialize and share the most relevant content from around the web in the least amount of time. All marketers curate, some just do it better!
The Social Experiment: A Presentation from Staffing World 2016Haley Marketing
Great ideas on how to quickly and effectively capitalize on social media.
In this presentation:
- The theory behind a social media strategy
- A review of best practices in using social media for sales, recruiting, personal branding, and inbound marketing.
- How to put theory into practice.
Watch free social media related webinars: http://www.lunchwithhaley.com/?s=social+media
Maintaining the competitive edge in the digital age: Crafted IoD presentationCrafted
Our businesses operate in a world in which Google handles 100 billion searches every month, half of Britain owns a smartphone and the average UK resident spends nine hours each day glued to a screen. We are trading in the digital age, and it is vital to understand how to get the most from online technologies in order to compete.
Measurable, scalable and highly-targeted, effective digital marketing can help businesses sell more and better engage with customers. But, with so many channels available, how do you determine which outlets will work best for your business, and how do you make the most of the tools you already have? In this presentation, experts from integrated digital agency Crafted will take you through the digital journey, helping you to focus on the channels that can deliver real ROI for your business to ensure that you maintain the competitive edge in the online era.
The presentation will explore:
1) Crafting your digital strategy – Tom Gillman, Business Development Director, will explain the basics of formulating a digital marketing strategy, help you define your objectives and understand your current positioning
2) Increasing web sales and enquires – Barnie Mills, Head of Creative, will highlight design considerations for more successful websites and outline helpful tweaks to boost the performance of your existing site
3) Influencing customers in the digital age – Ian Miller, Search Director, will explore ways to blend traditional and online PR to resonate with your audience and generate better business results
Improving Your Website - 9 Tips for Making it Effective for Your Business Gems Solutions
A common theme among small businesses and nonprofits is they don’t know what their website is doing for them. Many don't update their website and don’t even know how much traffic they’re getting. This presentation will give you 9 ideas about how you can improve your website today!
10 Steps to Success with Alternative TrafficJoe Youngblood
Google's Panda and Penguin algorithms have shaken the foundations of SEO and the roots of business which for the past several years had been ok with Google being the largest source of their online traffic. After the updates many webmasters and companies began searching for an answer to why, why they didn't have other ways to drive internet users to their website.
If you aren't using Facebook in your Real Estate business model - why not? Fear? Privacy? Not sure how? This course explores the benefits and how best to use Facebook marketing with Real Estate.
Content Curation Hacks to Goose Your Content Marketing ROICurata
Pawan Deshpande, CEO of Curata shared these top tricks at #CMWorld 2016 to find, editorialize and share the most relevant content from around the web in the least amount of time. All marketers curate, some just do it better!
The Social Experiment: A Presentation from Staffing World 2016Haley Marketing
Great ideas on how to quickly and effectively capitalize on social media.
In this presentation:
- The theory behind a social media strategy
- A review of best practices in using social media for sales, recruiting, personal branding, and inbound marketing.
- How to put theory into practice.
Watch free social media related webinars: http://www.lunchwithhaley.com/?s=social+media
Maintaining the competitive edge in the digital age: Crafted IoD presentationCrafted
Our businesses operate in a world in which Google handles 100 billion searches every month, half of Britain owns a smartphone and the average UK resident spends nine hours each day glued to a screen. We are trading in the digital age, and it is vital to understand how to get the most from online technologies in order to compete.
Measurable, scalable and highly-targeted, effective digital marketing can help businesses sell more and better engage with customers. But, with so many channels available, how do you determine which outlets will work best for your business, and how do you make the most of the tools you already have? In this presentation, experts from integrated digital agency Crafted will take you through the digital journey, helping you to focus on the channels that can deliver real ROI for your business to ensure that you maintain the competitive edge in the online era.
The presentation will explore:
1) Crafting your digital strategy – Tom Gillman, Business Development Director, will explain the basics of formulating a digital marketing strategy, help you define your objectives and understand your current positioning
2) Increasing web sales and enquires – Barnie Mills, Head of Creative, will highlight design considerations for more successful websites and outline helpful tweaks to boost the performance of your existing site
3) Influencing customers in the digital age – Ian Miller, Search Director, will explore ways to blend traditional and online PR to resonate with your audience and generate better business results
Always be Testing - Betabrand's presentation from Launch SCALEAaron Magness
Startups constantly think about what's next and sometimes forget to take time to test & iterate their current marketing strategy. This provides some insights to Betabrand's Champion/Challenger approach to test everything in the marketing funnel.
Eric Ries' presentation on lean startups. From Steve Blank's Customer Development course at Berkeley. Learn more and hear the audio at http://bit.ly/3qsvJ.
Dokumentation durch automatisierte AkzeptanztestsSebastian Sanitz
Folien der Präsentation "Dokumentation durch automatisierte Akzeptanztests" auf der webtech 2010 von Andreas Kneifel http://www.wlw.de/ und Sebastian Sanitz http://www.it-agile.de/
Online strategies - How to promote your website (old)Sébastien Flury
Creating a website is just the first step in going online.
How will people find your website?
How can you promote your website to your targeted audience? What should you do to increase your reach and generate results online?
Website, SEO, Content Marketing, Email Marketing, SEM, Facebook/LinkedIn/twitter/Snap Ads, Remarketing, Google Analytics, etc.
Discover the slides I've used to train / give an overview to 3rd-years HEC Lausanne students!
Introduction to Growth Hacking:
- Principles
- Examples (from US and from #FrenchTech)
- Theory
- AARRR / Metrics
- Tools
- Must read stuff
And plenty other things!
Online strategies - How to promote your websiteSébastien Flury
Creating a website is just the first step in going online.
How will people find your website?
How can you promote your website to your targeted audience? What should you do to increase your reach and generate results online?
Website, SEO, Content Marketing, Email Marketing, SEM, Facebook/LinkedIn/twitter/Snap Ads, Remarketing, Google Analytics, etc.
Discover the slides I've used to train / give an overview to 3rd-years HEC Lausanne students!
A deck I presented in 2011 at an AMA meeting along w/ Ramsey Mohsen & Chris Kovac. Social media, influencer relationship management, American Marketing Association
Learn the tips and tricks to Win (or Lose) a Hackathon, from someone who's done both, many times! Whether you have an idea for a mobile app, a web site or service, these tips will help you avoid common pitfalls and be successful!
Daily deal builder presents driving targeted, quality traffic to your websit...Chris Powell
Driving targeted traffic to your website or business is one of the most important components to running any business. You can have the greatest product, service, and offerings — but if no one sees them, what does it matter and more importantly, who does it help? In this recording of our Daily Deal Builder training presentation “How To Drive Quality, Targeted Traffic to your Website“, we discuss various proven ways to effectively drive traffic to your daily deal website, or any website for that matter.
Launches, SEO, Adwords, Twitter, Blog, Search Engine, Keyword ResearchMike Roberts
- Embarrassing Mistakes I've Made In Launches
- Things I've Learned
- Detailed Launch Plan for SpyFu SEO RECON Files (Agency Ready White Label SEO Reporting).
See the presentation here: http://vimeo.com/14965166
Presented to a group of interior design professionals in Mountain View, CA hosted by Doreen Yun of Windows & Beyond.
This is a followup presentation to one I did back in the Spring - it has updated tools and I hope you find them valuable and useful!
How to Leverage Social Media to Grow Your BusinessJa-Nae Duane
Want to know how to leverage social media to grow your business. Here is a presentation Ja-Nae Duane did for the Internet Bootcamp in Boston on how a small business can build out its strategy.
Startup consultation for Langevo (web & mobile game for learning languages)Roman Sterly
Helping small game / education startup to plan the next steps in developing their product. Langevo founder asked me to help them with marketing and metrics, but I wanted them to see the bigger picture of what they do.
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Le nuove frontiere dell'AI nell'RPA con UiPath Autopilot™UiPathCommunity
In questo evento online gratuito, organizzato dalla Community Italiana di UiPath, potrai esplorare le nuove funzionalità di Autopilot, il tool che integra l'Intelligenza Artificiale nei processi di sviluppo e utilizzo delle Automazioni.
📕 Vedremo insieme alcuni esempi dell'utilizzo di Autopilot in diversi tool della Suite UiPath:
Autopilot per Studio Web
Autopilot per Studio
Autopilot per Apps
Clipboard AI
GenAI applicata alla Document Understanding
👨🏫👨💻 Speakers:
Stefano Negro, UiPath MVPx3, RPA Tech Lead @ BSP Consultant
Flavio Martinelli, UiPath MVP 2023, Technical Account Manager @UiPath
Andrei Tasca, RPA Solutions Team Lead @NTT Data
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
SAP Sapphire 2024 - ASUG301 building better apps with SAP Fiori.pdfPeter Spielvogel
Building better applications for business users with SAP Fiori.
• What is SAP Fiori and why it matters to you
• How a better user experience drives measurable business benefits
• How to get started with SAP Fiori today
• How SAP Fiori elements accelerates application development
• How SAP Build Code includes SAP Fiori tools and other generative artificial intelligence capabilities
• How SAP Fiori paves the way for using AI in SAP apps
Enhancing Performance with Globus and the Science DMZGlobus
ESnet has led the way in helping national facilities—and many other institutions in the research community—configure Science DMZs and troubleshoot network issues to maximize data transfer performance. In this talk we will present a summary of approaches and tips for getting the most out of your network infrastructure using Globus Connect Server.
Climate Impact of Software Testing at Nordic Testing DaysKari Kakkonen
My slides at Nordic Testing Days 6.6.2024
Climate impact / sustainability of software testing discussed on the talk. ICT and testing must carry their part of global responsibility to help with the climat warming. We can minimize the carbon footprint but we can also have a carbon handprint, a positive impact on the climate. Quality characteristics can be added with sustainability, and then measured continuously. Test environments can be used less, and in smaller scale and on demand. Test techniques can be used in optimizing or minimizing number of tests. Test automation can be used to speed up testing.
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
In his public lecture, Christian Timmerer provides insights into the fascinating history of video streaming, starting from its humble beginnings before YouTube to the groundbreaking technologies that now dominate platforms like Netflix and ORF ON. Timmerer also presents provocative contributions of his own that have significantly influenced the industry. He concludes by looking at future challenges and invites the audience to join in a discussion.
Elevating Tactical DDD Patterns Through Object CalisthenicsDorra BARTAGUIZ
After immersing yourself in the blue book and its red counterpart, attending DDD-focused conferences, and applying tactical patterns, you're left with a crucial question: How do I ensure my design is effective? Tactical patterns within Domain-Driven Design (DDD) serve as guiding principles for creating clear and manageable domain models. However, achieving success with these patterns requires additional guidance. Interestingly, we've observed that a set of constraints initially designed for training purposes remarkably aligns with effective pattern implementation, offering a more ‘mechanical’ approach. Let's explore together how Object Calisthenics can elevate the design of your tactical DDD patterns, offering concrete help for those venturing into DDD for the first time!
Free Complete Python - A step towards Data Science
Actionable Takeaways from Launch Scale 15
1. ACTIONABLE TAKEAWAYS FROM
LAUNCH SCALE 15
Sebastian Fung (@sebfung)
WeFinance for Founders:
The Simplest Way to Crowdfund a Personal Loan
2. Andy Artz, Social+Capital:
Using Custom Audiences to Be
10x More Effective on Facebook
• Turn $10,000 into $12,500 through FbStart
• Pick a scalable platform; each have different strengths — content
(explaining complex ideas), social (hyper-targeting), SEM (intent
conversion), video (branding)
• As a startup, social usually makes the most sense because of
targeting; create custom audiences on FB — 4 easy step:
• 1) Setup proper tracking (Facebook Pixel Helper / Chrome extension)
• 2) Study audience (pixels on blog posts and snip.ly for press articles)
• 3) Prime audience with content (1% lookalike; push press articles)
• 4) Convert primed audience (conversion ads; CPI is 4%)
3. Anneke Jong, Reserve:
Creating a Ruthless Growth Culture:
Scaling Without Breaking Your Team
• Have to be ruthless to scale your company — 3 ways:
• 1) Ruthless welcoming:
• No offer without executive interview
• Welcome email with docs for everything; playbook for every role
• 2) Ruthless sharing:
• Nationwide — role-specific — summits, email lists, Slack channels
• Weekly video hangouts; playbook for specific tactics
• 3) Ruthless camaraderie:
• Session on values and vision for new and old employees
• Monthly all-hands town halls; revisit origin story
• Standardized, easily accessible KPIs (use Looker)
4. Matt Epstein, Zenefits:
How We Grew from $0 to
$20mm ARR in ~2 Years
• Secret sauce: right message (problem, solution, benefits) to send to the right
people (department, seniority) in the right industries (tech, education, etc.)
• Start with and focus on email because it’s fast, cheap, scalable, and touches
every part of the funnel; 1:1 —> MailChimp —> Marketo
• Your levers: content, biz dev/VARs, referrals, SEO, SEM, growth hacking,
events
• Prioritize levers by: potential impact, time, money, target audience
• B2B growth playbook: 1) find secret sauce, 2) start selling with email then
SDRs, 3) prioritize growth levers and pull 1-3/month, 4) automate/optimize
levers once you have 2 repeatable channels
• Top 5 tips: 1) find secret sauce first, 2) stack rank levers and commit to 1-3/
month, 3) ready, fire, aim; if you’re happy, you spent too much time, 4) ignore
shiny objects (social media), 5) make your “stretch” goal the real goal
5. Casey Winters, Pinterest:
Two Years of Conversion
Experience at Pinterest
• Once you find a winning idea, iterate on that idea until you can’t anymore
• Use data to improve the experience down the funnel; they landed on board about bikes?
• Some things to try:
• 1) Identify highest traffic opportunities
• 2) Eliminate steps that don’t add value (password)
• 3) Use users data to your advantage
• 4) Prioritize the right metrics in experiments (engaged users > signups)
• 5) Escape the local maxima
• 6) Audit your web to app experience
• Tools to use:
• Organic app install attribution: Branch Metrics, Yozio, Tapstream
• Paid app install attribution: Adjust, AppsFlyer
6. Julie Fredrickson, Stowaway Cosmetics:
Scaling Communications (or, Marketing &
PR Is Just a DAEMON for Messaging)
• Find the problem:
• "You have too much damn makeup”
• “Normal lipstick is too big; you won’t use it all”
• “Less than 1 in 5 woman discard their expired mascara"
• Stick with your messaging:
• “Right sized, half the size, half the price”
• “Right size at work, in your bag, or your car”
• Don’t fuck around with your messaging
• Don’t even touch “makeup is too expensive”
• Want press, blogging, or PR? Play the game, don’t try and change how it works
7. Dovey Wan, Danhua Capital:
Far East Growth Engine: How China Can
Supercharge Your Business
• Megatrends in China
• 1) Huge manufacturing scale
• 2) Rising Chinese middle class (millennials spend 40% more than parents)
• 3) Mobile internet (500mm internet users; grandparents don’t email, they FaceTime)
• 4) Aging population (in 5-10 years, there will be more senior citizens than newborns)
• Opportunities for U.S. founders
• 1) VR (entertainment industry is skyrocketing)
• 2) Robotics (software and algorithm matters more than hardware)
• 3) Infrastructure (SaaS focuses on business logic/workflow)
• Copycat concerns: find something with a high barrier to entry that’s difficult to replicate
• Recommended books: Age of Ambition, The $10 Trillion Prize
8. Rob May, Talla:
Scaling Startup Funnels:
Moving Slow to Grow Fast
• Misconceptions:
• Product-market fit means you are ready to scale
• Just pour money into your existing lead sources
• Success = Channel x Message x Cost Effectiveness
• Key takeaways:
• Understand how acquisition scales before investing a lot of money
• Be thoughtful; bad experiments waste time and money
• Pair experiments with funnel stages
• Make sure you learn about both scalability and cost
9. Alexander Mimran, Minbox:
Guerilla Video for Startups
• How to spread videos: PR, email lists, word of mouth
• Send Files Freaking-Fast: Minbox vs. Dropbox:
• Tools: YouTube, Peggo, Adobe Premier
• Just tell a story
• Other tools: Product Hunt, SoundCloud, Dissolve (stock footage), VoiceBunny
• 5 tips:
• 1) Pick a style that fits your budget
• 2) Consider in-house production
• 3) A great soundtrack is essential
• 4) Tell a story
• 5) it’s about shock and awe
10. Adelyn Zhou, (Frm.) NextDoor:
Inside the Invite Economy: How Nextdoor,
Airbnb, & Uber Scaled Through Invitations
• Members x Invite Rate x Invites per Inviter x Accept Rate = New Invited Members
• New Invited Members x Invite Rates… viral loop!
• Why should users invite: share a killer feature (Snapchat), improve own experience
(Hinge), gain a reward (Gilt), altruistic (Nextdoor), by accident (Brewster)
• Move the invite to a prominent spot (top of email = increase conversion)
• Incentivize Invitations: free swag (Riot Games), free rides (Uber), extra services
(Wealthfront)
• Other tips: show invite status, allow bulk invites, streamline contact selections (top
friends), think beyond online (Lyft has posts to print), personalized landing pages
• Testing: experiment with subject lines, assets, reminders, value propositions
• Tools: Branch Metrics, Yozio, the MailChimp blog (data on things like email timing)
11. Josh Elman, Greylock Partners:
Launching Your Rocket Ship
off Someone Else's Platform
• Platforms are “free partnerships”; go where users already are: Google, Facebook, YouTube,
Whatsapp, Facebook Chat, Instagram, Twitter, LinkedIn, Pinterest, Snapchat, Slack
• Don’t expect platforms to be constant:
• 1) Users of the main product constantly want new experiences
• 2) Platform’s business model keep evolving (monetization can radically shift strategy)
• 3) Users risk stop trusting or using apps if the platform (bad behavior of apps)
• Build your product to be independent; Instagram grew from Facebook and Twitter
• The next platforms: FB Messenger, SnapChat, Pinterest, WeChat, Medium
• Platforms can still work for you…
• 1) Remember the value exchange (give the platform’s users better features, content)
• 2) They are accelerant; never get comfortable (take advantage of the moment at hand)
• 3) Only core users who come to your front door matter (don’t get confused with visitors)
12. Dan Arkind, JobScore:
5 Hiring Hacks for Founders
• Hack #1: Court don’t hunt (never give up on known, proven commodities)
• Say you are interested, make an offer, (if they say no) increase the offer, (if they say
no again) change the job, (and still saying no) offer again
• Hack #2: Pitch from end state and work backwards (mission status, pain, opps)
• Short timeline and explicit goals (product, usage, revenue)
• Hack #3: Tap into your founder super powers (be authentic)
• Bad (“looking for a great front end dev”); good (“rebuild our product as a one page
app, would love advice on Node, Angular, React, etc.)
• Hack #4: Build a referral machine; great people want to work with great people
• Ask employees to draw out the org chart from prior co and thumbs up/down people
• Hack #5: Hire like an investor and make bets
• Cliffs and vesting are your friends; 2% is fine since most people only stay for 2 years
13. Sahil Jain, AdStage:
Marketing Automation: Turning Strangers into
Customers and Customers into Evangelists
• Attract (Strangers —> Visitors): blog, keywords, social publishing on LinkedIn, Facebook
• Convert (Visitors —> Leads): forms, CTAs, landing pages on LinkedIn, Facebook, Twitter
• Close (Leads —> Customers): CRM, email, workflows via Facebook, Twitter
• Delight (Customers —> Evangelists): surveys, smart content, social monitoring
14. Jordan Stone, Huckle:
Building Super Fans Like Taylor Swift:
From a Guy Who Was on the Team in 2009
• Focus on the 1% of your customer base; super users (1%) not casuals (99%)
• Open a direct line of communication with your top customers: SMS, email, Twitter,
Facebook, push notifications
• Identify and empower top super users — your influencers — get them on payroll
• Entice the other super users: points system, leaderboards, “founding member”
• Offer rewards and experiences that one can’t buy (meet with Taylor Swift!)
• Announce and promote community rewards publicly; make the 99% feel FOMO
• i.e., GitHub has gold Octocat hoodie for top 100 contributors / month
• Have ownership over your entire community; own the data
• Example communities: Yelp, Product Hunt, Reddit, Magic: The Gathering
(forums), Starbucks (forums)
15. Regina Grogan, Bento:
How Bento Bootstrapped Its First 20k Customers
and How We Plan to Add a Zero to That
• Hack for contacting bloggers:
• 1) Research on what they write about
• 2) Customize your email (quality over quantity)
• What worked for Bento:
• Fliers and street teams were 3.5x more successful than Facebook Ads
• Employee referrals were 8.5x better than Facebook Ads
• What didn’t work for Bento: Reddit, direct mail, offline display
• Listen to the silent majorities: if 1 person reports a problem, likely 7 more who are pissed
• A customer service request is someone talking for the majority
• No script policy with customer service (no copy paste)
• Customers who interact with customer service were actually more likely to come back
• = Higher LTV!
16. Are you going “up and to the right”?
Can you pitch anything?
Do you have student loans?
We made this just for you:
WeFinance for Founders
Sebastian Fung (@sebfung)
sebastian@wefinance.co