A blog is an online journal or informational website that displays posts in reverse chronological order, with the most recent at the top. It is a platform for writers to share views on a subject. A blogger is someone who runs and controls a blog, sharing opinions and knowledge with a target audience. The main purposes of blogs are to connect with an audience, boost traffic, and generate leads for a website. Blogs need frequent updates while websites have static pages that are rarely updated.

1. Prepared by
Sandhya K Kumar
Assistant professor Physical science
MSc, MEd,NET

2. Definition of blog
A blog (a shortened version of “weblog”) is an online
journal or informational website displaying
information in the reverse chronological order, with
the latest posts appearing first, at the top. It is a
platform where a writer or a group of writers share
their views on an individual subject.

3. Blogging
 Blogging is the posting of journal like pages to
website
 Individual articles in a blog are called blog post or
post.

4. Blogger
 A blogger is someone who runs and controls a
blog. He or she shares his or her opinion and
knowledge on different topics for a target
audience.
 Most people today are creating blogs for a variety
of reasons. Every human being has their own story
to tell. Through the internet, bloggers can
communicate to a massive number of people.

5. Purpose
 The purpose of writing blogs could be promotion of a
product or service, awareness about social issues,
information sharing about any subject or purely
passion for writing. ...
 The main purpose of a blog is to connect you to the
relevant audience. Another one is to boost your traffic
and send quality leads to your website.
 The more frequent and better your blog posts are, the
higher the chances for your website to get discovered
and visited by your target audience. This means that a
blog is an effective lead generation tool.

6. Blog and Website
 Blogs need frequent updates. Good examples of
this include a food blog sharing meal recipes or a
company writing about their industry news.
 Blogs also promote reader engagement. Readers
have a chance to comment and voice their different
concerns and thoughts to the community.

7. Website
 websites consist of the content presented on static
pages. Static website owners rarely update their
pages. Blog owners update their site with new blog
posts on a regular basis.

8. Microblogging
 The practice of posting small pieces of digital content
– which could be texts , pictures, links, short videos or
other medias on the internet
 Example Twitter, istagram, vine, tumblr

9. Benefits of educational blog
 Blogs offer many benefits for education:
 Promotes autonomous learning by providing
opportunities for students to take more control of their
learning
 Motivates students to become better readers and
writers.
 Promotes discussion among students.
 Encourages the use of the Internet and the Web
among students (and teachers)

10. Different types
 Personal blog
 Collaborative blog
 Micro blogging
 Corporate organizational blogs
 Business blog etc.