This document discusses how Extension professionals can harness the power of blogging to engage new audiences and demonstrate impact. It recommends using free and easy-to-use blogging platforms like Blogger or WordPress to create blogs focused on specific topics. The document also provides tips for tracking blog usage and impact through analytics tools and for using blogs, social media, and other online resources to promote Extension's work. Group and individual blogging each have advantages, so professionals should consider their goals and audience when deciding on a format.