1. In what way does your media product use, develop or
challenge forms and conventions of real media products
Owain Hawkins

2. Digipak annotation
These guitars are This shows the two band
stereotypical to the genre members from a different
and to digipaks of this angle and they are looking
genre as it represents what at the camera. The clothes
music will be played on this are fairly ‘indie’ which goes
album. We used this with the basic conventions
because the other pictures to this particular genre of
(apart from the bottom music.
left) don’t give much info
on the music genre.
Shows the band
members and the
Shows the members record label. Old
of the band and the fashioned/rough
instruments which looking
Back cover features the background, which
band members play. track list in black writing conforms to the roots
Simple conformation which itself is a in which most rock
to the conventions of convention of it’s genre. groups come from.
an indie/rock band. Also has the barcode in
the corner.

3. Magazine Advert Annotation
Writing made to look under a
spotlight like most bands
would be during a show.
Shows it’s a fresh, new group. Basic image of band which
The use of black and white replicates the album cover but
writing conforms to rock with a different effect. Also with
groups as they’re often seen in record label in corner.
black clothes (e.g. leather
jackets, black jeans).
Magazine adverts are
primarily used to sell the This is similar to other famous
product and in this artists and is a good
case, the album is being indication that it is worth
sold by attractive tag lines buying for the audience. This
and quotes from famous convention is one that is used
sources. This will attract the for almost all magazine
audience if they enjoy the adverts and not just for
magazine. albums and soundtracks.

4. STILL 1.
This still features an obvious , yet effective, convention of the genre. The music
studio is often involved in pop/rock music videos and is an easy way to show what
type of band it is. It shows that they are dedicated and have had to learn
instruments to be able to perform the music. Music studio’s are shown in music
videos as they are showing performance and it can make it easier for the audience to
understand the narrative and pace of the song.

5. STILL 2.
This still features elements of the album cover and is featuring the lead singer and a
brick wall, the same brick wall as the album cover; which forms a direct link between
the album and its tracks. Often on music albums, they feature elements of the album
cover in the videos and this convention is used to show its an iconic part of the album.
We used a medium to close up of the artist to show more emotion of the artist.

6. STILL 3.
This still conveys a more performance orientated part of the video. It shows the
development of practice and then a more advanced practice of the performance. The
light is to replicate that of which would be present in a real performance or gig. The
shot is a medium shot so that we could fit in the singer and the drummer as they are
the band members but to also show that the blue light is key to the shot and therefore
in the middle.

7. STILL 4.
Close up of the lead singer is to show more emotion (like still 2) but this is a rotating
shot so it gives sense of surroundings and body language. The remote location
indicates individuality to the band and that they are different to the others of the
genre.

8. STILL 5.
This still is similar to ‘still 8’ in the way that it is shown to add reality to the
performance. We wanted to show the audience that the performance was rehearsed
and the fact that the drumming was done so well made it a more key feature of the
video.

9. STILL 6.
This is the opposite shot to ‘still 1’ and was used to show the different angles of the
performance in the music studio. This also gives a better view of the image of the
band and how we wanted to be seen. We did this because we felt it gave a strong
indication of how we wanted to convey to the genre and we tried to address this by
choosing black and white clothes as they are predominantly used by rock bands.

10. STILL 7.
This technique was originally going to be used for green screening but we felt it would
be effective on it’s own as it was a serious shot but something different to the other
shots in the video. When looked at we also felt that it was not something that many
videos feature and it fitted well with the music. Conventionally the only real feature
that conforms to the genre would be the clothes and facial expression which is shown
in the medium shot.

11. STILL 8.
This still is a close up of the main singer in the music studio and I picked this as one of
the stills because it features a close up of the microphone. As a convention this can
say a lot to an audience as it adds reality to the performance whereas some shots only
featured the singer without any props.