The album cover for The Kooks' "Inside In Inside Out" uses a simple color scheme of red, black, and white throughout. It features an informal photo of the band rehearsing on the front cover and a blurred photo from the drummer's perspective on the back. The monochrome photos and custom font create continuity across the minimalist design and portray the band's indie image.

1. The Kooks

2. Simple 3-tone colour scheme, red, black and white,
used for the whole album cover, front and back.
The typography used as the Simple, bright white
album title and band name background. White often
appears to be a custom font. This representing innocence and
portrays their individuality and sometimes used to create a
quirkiness. The ‘Kooks’ font is heavenly appearance. The
used throughout the digipak for bold black and red text is
all text this creates continuity and striking against the plain
band image. background with the band
name ‘The Kooks’ in black and
Photographic image-medium shot the album title ‘Inside In Inside
of band rehearsing, looking Out’ in red. The word ‘The’
relaxed- indirect mode of address from ‘The Kooks’ is used to
towards camera gives impression separate the two contrasting
of focus on the music. The halves of the album title.
nonchalance shown towards the Almost creating a mirror image,
camera shows they are dedicated with ‘in’ on the left and ‘out’ on
to their music and need not use the right.
advertising gimmicks to publicise
their music suggesting they don’t Monochrome effect used and
group themselves with a gritty filter applied. The de-
mainstream artists and they have Sitting on sofas playing acoustic instruments, saturation of colour from the
their own dedicated following. wearing skinny jeans, washed out clothes, un- photograph removes
groomed, mid-length hair cuts reflecting the distraction from the
common DIY, bedroom built indie band ethos. importance of the music.

3. The image on the back of the cover is very similar to the one found on the front but it is a
lot more obscure as it has been blurred and pixelated. This picture also shows a drum in
the foreground as the picture has been shot from the drummer’s perspective of the band.
This makes the audience feel part of the band and gives a personalised feel to the photo,
inviting the target audience to relate to them and their behaviour.
The track listing is The black, white
written in black in and red colour
the top left corner of scheme is still
the cover. This is running
written in the same throughout the
font as the rest of back cover.
the album which The back cover
helps continuity and features the bar
the running theme code of the
of the album cover. product, the logo
Using the same font of the record
for all of the text label, the
creates a strong producers name
band image and will and a copyright
help the audience statement- all of
recognise the artist which are written
if they saw a song in The Kooks’ font.
or new album
written in that font The blurred shot
more quickly. gives it a soft feel
to the cover and
makes it easier to
look at. Also
The back cover is wider than the front as this is for a jewel type CD case and so making the track
Spines of the has to cover the back of the case not just the square section. It also includes the listing more
jewel case side pieces which are folded up and will be visible on the spines of the case prominent.

4. At the top of the inside This cover also features
panel is another an image of the band
copyright notice and but in this picture unlike
thank you notes from the onesw on the front
the band to everybody and back, there is a
that helped with the direct mode of address
making of the album in between the band and
any way- this creates the camera making the
an image of a gracious photo look more posed.
band that will impress This helps show the
the fans of the band. indie styling of the
This writing is in the band, by enabling us to
same font, but this time see their expressions
in white on a black better, the clothes they
background instead of are wearing and thing
black on white. This like their hair cut etc.
completely flips the
colour scheme over on
the inside- this time
with black being most
dominant not white.

5. The CD uses the The CD also contains
colour scheme of the copyright notice in
white red and black the kooks own font.
like the rest of the The record label logo
digipak but the main is also on the CD. In
background colour is this case the record
red so the CD is must label is Virgin records.
brighter and in your
face than the covers.
The contrast between
the colours is high so
is very eye catching
and will draw the
attention of the owner
of the album as it is
brighter than
everything else. This
will increase how
memorable the CD will
be.