The document discusses conventions of various media formats including music videos, indie music videos, digipaks, and magazine advertisements. It provides examples of conventions such as showing the band in a music video, relationships between lyrics/music and visuals, displaying the artist name and album title prominently on digipaks, and using consistent imagery across formats. The document also examines how the described media product follows conventions such as relationships between elements and using recurrent design elements/fonts.

1. Question 1
In what way does you media product
use, develop or challenge
forms and conventions of real media
products?

2. Conventions of a Music Video
Music videos should show There may be a relationship
genre characteristics to make them between lyrics and visual
easily recognisable
The video should show whether
Any sort of intertexutality? it is performance, narrative or
such as branding concept based
There could
be a sense
of Voyeurism
Star image
clearly There may be relationship
showing who between music and visuals
is the main person in the video

3. Conventions in Indie music videos
Resident Band – The Deadline
Shots of the band
Indie music usually consists
The Smiths - Panic of bands
and generally most videos
have a lot of
footage of the band
Here is an example of relationship between lyrics
and visuals, where
the singer says „panic on the streets of „London‟
and there is a clear
view of an iconic London location.
Shiny Toy Guns – Rainy Monday
“panic on the streets of
London”
Star image
Most indie music videos also have
a lead singer, and they are shown
even more than the band to show
the audience who the main person is

4. Conventions of a Digipak
Artist/Band name on The album name on
front cover are usually the main things front cover is usually a little
that are in big writing to stand out smaller than the artist name
but still big to stand out
Reference to a website is common
the picture on the front cover so that fans can visit their website for
is usually of the artist/band so it exclusive information and tour dates etc
is easier to recognise in shop
and so that they can promote
themselves at the same time
Bonus features which
would interest buyers
Usually has e.g. DVD and CD
Track list on the back 4 panels
to let buyers know
what other songs are included
Barcode on the back
Record label logo - Copyright details
usually on the back on the back panel

5. Conventions of Indie genre Digipak
(Front covers)
None of the arcade fire
albums contain images of the band
or any other information
e.g. album name
The Arcade Fire albums
commonly don’t feature a band As there are no photos
image mainly because
they use art
they have had 15 members in the
past and cannot feature As you can see they use very bold colours that stand
them all. out and have creative designs

6. Conventions of Indie genre Digipak
Arcade Fire (Back covers)
Album name
This album cover uses
The same colours and font
On both sides for continuity
Track list
The Shins
Record label
Copyright
information
Barcode
Both covers show the generic details on a back cover
Such as a barcode, record label and track list

7. Conventions of a Magazine Advert
The image of the artist/band It will have the
is usually related to image used on artist/band name clearly shown
the digipak which makes it easier to so people know who it is by
find in shops and shows continuity
Some adverts may have
ratings by major magazine
Release date information so the buyer companies such as NME
is fully aware when they can buy the
digipak
What‟s included in digipak
e.g. song titles or bonus feature
Colour theme/design continuity
as well as font continuity to make it
all relate to each other
Website details
Album name clearly shown An image of the digipak
may be added so buyers
know what to look for

8. Conventions of Indie genre Magazine Advert
Band name
Image of digipak cover
Album name
Release date
Both images are those of which are used
on the digipak covers
Bonus feature ratings

9. Examples from my media products
Sense of voyeurism Whole band in shot Star Image
We have tried to use a lot of the common conventions that you would
normally find in a indie video such as star image and using shots of the band
Relationship between Relationship between
music and visuals lyrics and visuals

10. Front and Back Cover Album name
Band name
Image of band
Barcode Record label Track list These patterns
Bonus Feature
are used throughout

11. Inside Panels Recurrent patterns
Image of main two artists Lyrics
Outline of CD

12. Magazine Advert Recurrent patterns
Band
name
Album
Exclusives
name
Release date
Website Ratings

13. Conventions we used
According to Goodwin's theory there are 3 characteristics We have followed the conventions of
in music videos: the order in which our digipak is designed
•Narrative (usually the CD is placed on the left)
•Concept This made it look more effective and real.
•Performance
In our video we have used all 3 types of characteristics:
•Concept – the male and female singing
•Narrative – the story of the girl being trapped and transformed
•Performance – the band performing
With an image on the opposite side
There is a slight sense of Voyeurism in the video
where the girl has a mysterious look about her
We also followed the conventions of
And the fact that she is wearing a short dress
using the same fonts throughout
But not as much as you may find in a R&B video
We also used the idea that in the video
as we didn‟t want to send any other signals about
the chalk writing on the wall would be
our video
reflected on the image on the advert
where
the wall has been incorporated.
Goodwin also says there should
be a link between lyrics and visuals
In our video we have tried to do this
by using words on the wall for
example.
This adds emphasis to the lyrics

14. Conventions we developed
We used a lot of patterns in our ancillary texts which isn‟t very
common in most digipaks or magazine adverts to make it look
more „technical‟ which is the theme we were going for seeing as
the album is called CTRL which is based on a computer
keyboard
Some magazine adverts use the same fonts
from the digipak but we had decided to
use
the same type font that was used in our
video instead
We used a lot of close-ups which are
Very common, this is so the stars become
More recognisable, but we also decided to incorporate
The band more so they also become more recognisable

15. Conventions we challenged
On the front and back cover of the digipak we Most magazine adverts l looked at did not
used an image of the band rather than a piece include star ratings except the one I have
of shown in the previous slides, and so I
art because we thought it would make it more thought it would make it look more
effective if the audience were to see the band effective if we added it so the audience
rather than a drawing of something else can see how good the band is, if they are
new listeners.
Most magazine adverts are portrait but we decided to
make it landscape as it made it look more like a wall.
Most magazines also use the same
Most have a specific layout:
image used on the digipak but we
-Artist name
decided to use a whole new image
-Image
-Album name
-Other information
However we had decided that we would make it look more natural
if we had words on top the
wall rather than around the image which is not very common