Beyoncé is signed to Columbia Records, a subsidiary of Sony. Her most recent self-titled album was released without any promotion and sold over 828,000 copies worldwide in three days, making it the fastest-selling album in iTunes history. Beyoncé heavily utilizes social media like Instagram and Twitter, where she has over 13 million followers, to promote herself and interact with fans.

1. Major label case study

2. 1.The name of the artist you have
chosen and the genre of music they
produce.
I have chosen Beyoncé as my artist
and the type of music which she
produces is Hip hop, pop, Soul and
R&B.

3. 2.The record label they are signed too
The record label which Beyoncé is signed to is
Columbia which is a subsidiary of Sony

4. 3.Is the label a subsidiary? if so which
conglomerate?
The subsidiary is Columbia and the
conglomerate is Sony.

5. 4.To what extent is the company
integrated both vertically and
horizontally.
Sony is integrated horizontally in many as as
there are very broad in what they produce
within the company from gaming and
electronics to music.

6. 5.What was the artists most recent album
and how successful was it?
The most current album Beyoncé has released was called Beyoncé and
it was very successful as their was no publicity for it, it was just
released. The concert for Beyoncé's album sold out almost
immediately. This album sold 828,773 copies worldwide in three-days
becoming the fastest-selling album in iTunes history.

7. 6. Compile a selection of examples illustrating
how the album was promoted. Are there any
examples of synergy?
The album for Beyoncé was not promoted It was
just released however it was very successful.

8. 7. To what extent dos the artist use social media
and/or virals as part of their marketing.
The social media helps to promote Beyoncé as she uses
applications like instagram to attract her audience into
keeping up with what she is doing. She is also a user of
Twitter where she has a staggering 13,341,322 followers.

9. 8.Where is their music available online?
Beyoncé's music is available on iTunes as well as
streaming sights such as Spotify.