Liverpool John Moores University's strapline for our students is Dream, Plan, Achieve. During this interactive workshop, we intend to share our experiences of how we successfully deployed Blackboard Mobile Learn across the institution through 'dream', 'plan' and 'achieve' stages of implementation. We will cover our: • Pre-implementation drivers (dream) • 'Soft', rapid but meticulous launch (plan) • Post-implementation evaluation and responses to promote adoption (achieve) Throughout the presentation, we will invite participants to share their views or experiences from their particular perspectives, as existing users or those contemplating Blackboard Mobile Learn implementation. These will be captured and shared back to the room using the Socrative app. We hope that everyone who attends will find the workshop worthwhile and that it will promote further discussion after the session.