This document outlines a proposal for a content marketing platform called Cash Point that would allow a client to build a community to generate leads. The platform would include features like social content aggregation, user workflows for moderating content, and the ability to embed lead capture forms. It discusses services, pricing options, timelines and provides examples of other brands that have used similar platforms.

1. [client name]
BUILD YOUR
COMMUNITY THROUGH
CONTENT

2. 1. Your New Content Marketing Platform
2. The Brief
3. The Answer - Cash Point
4. Key Features
5. Lead Generation
6. Services
7. Pricing
8. Timeline
9. Appendix
AGENDA

3. CONTENT PLATFORM

4. What is [Agency Name] platform?
CREATE YOUR STORIES, AMPLIFY WITH SOCIAL, AND THEN
ENRICH WITH USER GENERATED CONTENT, IMAGES AND
VIDEO - INTEGRATED INTO A SINGLE PLATFORM.
A MODERN CMS BUILT FOR TODAYS DIGITAL PUBLISHING.

5. THE BRIEF

6. How can we grow [Client name’s] business?
[CLIENT NAME] is looking for an innovative way to
drive more leads via thier web properties. In tandem
with paid media channels, how can [CLIENT NAME]
leverage the power of the crowd to drive more leads?
Leverage best practice content marketing, lead
gen and digital marketing expertise.
IMAGE SNAPSHOT FROM
CLIENT WEBSITE

7. A content community for small
businesses to master thier
cashflow
cashpoint.merchantcash.com

8. A content community for small
businesses to master thier
cashflow
Small business owners join to
get insights, strategies and ideas
on how to run thier business.
Content tilt towards managing
cash as a small business owner
cashpoint.clientname.com

9. KEY FEATURES
[SITE NAME]
COMMUNITY

10. Own Your Network
[PLATFORM NAME] GIVES YOU THE POWER OF A MODERN TECH STACK LIKE MEDIUM.
The nature of brand publishing has
changed. The top brand websites of
today need to be networked sites that
encourage participation and give users
more control over their content.
Enable users to follow topics, sections,
authors they are interested in.
Enable participation of customers, users
or contributors.
Sites can dial up or dial down the
networked elements of websites.

11. Social Funnel
SOCIAL CONTENT AGGREGATION, MODERATION AND FILTERING.
The social funnel is a way to pull text, images and
video content from social media networks and
display it on a site you control.
This can be used to:
• Live coverage of an event or conference
• Social proofing of a product or service
• Official brand communication profiling
• Social media competitions
• Campaign websites

12. Managing the Flow of Content
ORGANIZING CONTENT AND USERS IS A PAIN IN MOST CONTENT PLATFORMS.
[PLATFORM NAME] SIMPLIFIES THE PROCESS.
The platform enables you to organize users into
content workflows across all sections of the site.
Our team workflows features include:
• Simple team building tools
• Step flows for content
• Approval chains
• Editors can request changes to content or publish.
• Flexible and unlimited flows on sections.
Enable user generated content, outside contributors
or internal teams into a transparent workflow process.

13. Lead
Generation

14. How will Cash Point drive leads?
All articles across the
community will have
embedded CTA’s by vertical for
each segment.
Smart CTAs
Subscriber
Development
UGC &
Social Proof
The platform develops your
audience via social content
aggregation and moderation
from influencers and thought
leaders.
Sync sign ups to the platform
to your email database and
CMR simply and easily. Never
miss an opportunity again.
Sync sign ups to the platform
to your email database and
CMR simply and easily. Never
miss an opportunity again.
Network
Effects

15. Services

16. How will
we support
you?
Building a content
community isn’t easy -
but the rewards are well
worth the journey. Were
here to help you get
there.
Community Moderation
$POA
Per Month
Content Production
$POA
Community Development
$POA
per month
Social Moderation
$POA
Per month
Audience Development
$POA
per month
Digital Advertising
$POA
per month

17. Timeline

18. Timeline
2 week - 4 weeks
Content Marketing Website Design + Dev Community Development
Content Production Content Production
Community Development
Reporting & Analytics
Launch
2 weeks Ongoing

19. Pricing

20. PRICING FOR [Platform Name]
We use a growth driven design approach to pricing website builds. Using a results first approach,
coupled with subscription billing this ensures you get results and ROI measures quickly
Agency Plan - PRO
$2000
(Includes platform cost)
per month
Agency Content Plan - PRO
$3000
per month
Agency Digital Ad Plan - PRO
$6000
per month
The above pricing is based on a 12 month minimum commit with a 6 month
check out clause if you are unhappy with the agency partnership.

21. Appendix

22. The Problem
The cost of the current enterprise level solutions in
market has kept this functionality out of reach of most
marketing departments, and businesses.
Building successful social depth platforms requires a
breadth of functionality, and prior to our platform the
only way to provide this was through integrating
multiple enterprise products into a highly customised
website build.
This combined build came with a hefty price tag of
$100-500k just to deploy, with ongoing licence costs of
$25-100k per year. This cost was platform only,
excluding any additional services.
Community building content management platforms used to have a high price tag.

23. The Answer
[OUR PLATFORM] PROVIDES YOU WITH THE TOOLS TO DRIVE SOCIAL DEPTH.
HIGH VALUE, AT A LOW COST.
We provide our clients with a highly powerful social
depth platform, at a pittance of the enterprise cost.
This technology allows you to compete on a higher
playing field, and our built-in services ensure that you
get the most out of your social and content marketing
strategies.
Technology, strategy and support - all in one fixed price
per month.

24. Success Cases
LIVE EXAMPLES OF BRANDS LEVERAGING SOCIAL DEPTH TECHNOLOGY.

25. Own Your Network
[PLATFORM NAME] GIVES YOU THE POWER OF A MODERN TECH STACK LIKE MEDIUM.
The nature of brand publishing has
changed. The top brand websites of
today need to be networked sites that
encourage participation and give users
more control over their content.
Enable users to follow topics, sections,
authors they are interested in.
Enable participation of customers, users
or contributors.
Sites can dial up or dial down the
networked elements of websites.

26. Social Funnel
SOCIAL CONTENT AGGREGATION, MODERATION AND FILTERING.
The social funnel is a way to pull text, images and
video content from social media networks and
display it on a site you control.
This can be used to:
• Live coverage of an event or conference
• Social proofing of a product or service
• Official brand communication profiling
• Social media competitions
• Campaign websites

27. Managing the Flow of Content
ORGANIZING CONTENT AND USERS IS A PAIN IN MOST CONTENT PLATFORMS.
[PLATFORM NAME] SIMPLIFIES THE PROCESS.
The platform enables you to organize users into
content workflows across all sections of the site.
Our team workflows features include:
• Simple team building tools
• Step flows for content
• Approval chains
• Editors can request changes to content or publish.
• Flexible and unlimited flows on sections.
Enable user generated content, outside contributors
or internal teams into a transparent workflow process.

28. Customized
Templates &
Design
CUSTOMISED BRAND TEMPLATES AND CUSTOM
SITE BUILDS AS YOU NEED THEM.
Full customisation is available to all clients who
want a custom build on the platform.
Our expert team is on hand to help define, scope
and deploy the best platform design for your needs.
Example: UTS reportage is a
content community built by the
University of Technology, Sydney.