Mippin Overview

Confidential Refresh Mobile Product & Company overview prepared for:

Mippin ,[object Object],Confidential Refresh Mobile Mippin’s unique publishing platform and features drive deep user engagement and loyalty

Agenda ,[object Object],[object Object],[object Object],Confidential Refresh Mobile

Mobile web: The next wave ,[object Object],Confidential Refresh Mobile Mobile Subscriptions per Internet user: > 4 times greater ,[object Object],8m 33m UK USA Mobile Internet browser users for news/info (m:Metrics Apr08) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],750m 3200m Mobile Subs Internet Users

Solving the end user problem Confidential Refresh Mobile End user problem Consumers ,[object Object],[object Object],Mippin solution ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Solving the publisher problem Confidential Refresh Mobile Publisher problem Content Owners Mippin solution ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],Confidential Refresh Mobile

Mippin delivers a great experience on any browser on any phone Confidential Refresh Mobile Mippin is a next generation mobile portal which makes it fast and easy for users to find , discover , and share web content

Confidential Refresh Mobile Over 25 million stories from 42,000 sites and growing fast Mippin brings together the broadest range of web content

… .and delivers it fast and in the perfect format for your phone

Mippin makes it easy to quickly find what you want…

..and discover new interesting things

and see what others are reading You can easily share your favourites with friends… Add story..

You can see what’s happening in the Mippin community.. and find others who share your interests

Mippin remembers what you like : and recommends interesting new things

And it’s easy to personalise Mippin with your choice of widgets

Mippin Key Benefits Confidential Refresh Mobile Fast Easy Comprehensive Smart ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Great User Experience

Mippin Mobilizer ,[object Object],[object Object],[object Object],[object Object],[object Object]

Mippin Mobilizer Key Benefits ,[object Object],Confidential Refresh Mobile New Audience Content Control ,[object Object],[object Object],[object Object],[object Object],[object Object],Great User Experience New Revenue Streams No associated Costs

[object Object],[object Object],[object Object],[object Object],Confidential Refresh Mobile

Mippin’s architecture: Overview Fast high quality display in any browser on any phone DYNAMIC DEVICE OPTIMISATION BROWSE & SEARCH user directed discovery DYNAMIC content promotion DISCOVERY USER DIRECTED personalisation AUTO personalisation PERSONA BASED defaults PERSONALISATION SOCIAL content surfacing CONTENT SHARING SOCIAL Channel Site Site Site Site Category Channel Site Site Site Site Channel Site Site Site Site Channel Site Site Site Site CONTENT

Thank you Confidential Refresh Mobile

Mippin Overview

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