All about the Buzzr.com white label platform for creating and running hosted SMB websites -- intended for organizations looking for ancillary revenue from an existing client base of small and medium sized businesses.
3. And Stale Technology Is Common
• Most small sites/micro-
sites function more like
a dead brochure than a
living website.
• No integration with
Social Media
4. Yet Number of Websites is Accelerating
Source: Netcraft
5. Creates a Big Opportunity for
Trusted SMB Service Providers
6. To Offer A Comprehensive
Digital Marketing Suite
• Include:
– A Dynamic, Hosted
Website
– Mobile Site
– Self-Service Publishing
Tools
– SEO Tools
– Social Media Tools
– Digital Advertising
– Analytics
7. Leveraging the Buzzr Platform
• The Buzzr Platform Provides Software for
An All-In-One Suite of Digital Marketing Services
• Advanced Social Publishing/Social Media Tools
but Simplified for Regular People
• SEO, Social Media Integration, Visitor Engagement, Repeat Visits, Analytics.
8. Features Multi-Site Controls
• Unlimited sites/micro-
sites on the same code
& database &
networked user
profiles
• Centralized dashboard
shows user and
website activity
9. State of the Art WCMS Technology
• Same powerful “Drupal”
publishing technology
used in the enterprise
space for thousands of
large websites
• But simplified and
streamlined by Buzzr
10. WCMS Technology Leaders
• Elite consulting firm Lullabot is
the Buzzr technology lead and
co-owner
• Clients include: The Grammys,
Sony Music, IBM, O'Reilly
Media, Lifetime Television,
MTV UK, Fast Company,
Harvard University, the BBC,
Verizon, Washington Post
11. No Hassle: Software as a Service in the Cloud
• We handle hosting,
security, performance
and feature upgrades
• Official Rackspace
Partner
• 24x7, 365 Server
Support
12. Custom QuickStarts/Site Cloning to
Dramatically Speed Up Build Times
• Complete websites in specific verticals: use ours, hire us, or
make your own E.g. Restaurants, stores, spas
• Clone entire site with one click. Then you or user can
customize with point & click tools
14. Point & Click Design Suit, plus Optional CSS
• Movie
15. Variable End User Permissions to Create
Even Simpler User Interfaces
• Simplify end user
controls by limiting
access to features
based on roles you
assign to different
users
Example of End User with Limited Permissions
16. Summer 2012: Fully Integrated
Mobile Websites
• Content from website
automatically creates and
updates mobile/tablet site
• Shared dashboard with
standard website
17. Built in SEO
• Meta-tags
• Clean URLs
• Site Verification
• XML Site Maps
• Google Analytics
18. Built in Social Media
• Auto-Tweet
• Twitter-stream integration
• Facebook and YouTube
channel integration
• Share This with multiple
social services
• Community features (e.g.
comments, forums,
ratings/reviews)
19. Sample Client: Largest Ace
Hardware Stores’ Digital
Marketing Service Provider
• Shaved average site build
times by about 80%
•Charge about $5,000 for
average site build
• Support fees of $500 to
$1,000 per month (bundled
with SEO and content
support)
Actual Client Website
20. Sample Client:
La Nacion, Largest Media
Co. in Costa Rica
•Created Fussio.com brand
Spanish-language platform (now
in beta)
•One-time $1000 design and
customization fee
•$99 a month for a package of
SEO/Social Media support,
display ads, directory of sites
•1,000 client target within 12
months
Actual Quickstart from Fussio
22. Option to Create a Networked
Business Directory Central Site
• Create a central directory of
micro-sites with feeds from
full sites
• Centralized user
profiles/social network
• Create more value than a
stand-alone website
23. High Touch Support
• We handle feature & security
upgrades, performance
optimization & scaling
• Training (on-site or virtual)
• Personal support reps
• Option for Buzzr to Handle
Fulfillment of Your
Customers’ Design and
Support Needs
24. Long-Term Stability Guarantee
• Technology Escrow Services
available to guarantee you’ll
have the software even if
we discontinue the product.