The presentation shows a brief description of the Humancredit concept with B2B focus:
EXTRACT:
Humancredit is an non-profit digital-marketing platfom where:
WEB USERS GET EMPOWERED TO WIN THEIR DIGITAL SELF-DETERMINATION BACK:
- they control their communication channel to the web industry,
- they get only relevant advertisement,
- they do good - just browsing the web as usual.
BRANDS, ADVERTISERS & PUBLISHERS WIN A CHANNEL FOR ENGAGED CONSUMER DIALOGUE:
- they receive (anonymous) access to premium audience collections - based on voluntarily shred user data,
- they receive a feedback channel to engaged consumers - interested in talking to them,
- they receive a „BLUE POINT for socially engaged advertisement“ on their ads, because 90% of the money, they pay for the services of Humancredit does for "good causes“ chosen by the users (as individuals or as a part of a community).
NGOs and HUMANITARIAN PROJECTS WIN A NEW SOURCE OF ENGAGEMENT:
- they receive help from people, who donate with their online activity, time, feedback & expertise,
- they receive help from new communities - sharing same ideas
- they benefit from a new feedback platform also for their own activities.
Our dream:
ENGAGED HUMAN 2 BUSINESS COMMUNICATION
ADDED VALUE THROUGH COLLABORATION
VOLUNTARILY SHARED USER DATA TURNS INTO A SOCIAL CURRENCY
Status:
Developing MVP (Launch 30.01.2015)
Application for a BMBF research project "PriVaSI – Private Data in Value-Co-Creating Service In-novationton" together with SAP, University Bayreuth, Karlsruher Institute of Technology.
Testing SAP HANA
Preparing our PILOT-2015
Looking for investment / sponsoring / partners
Affordable and robust community organizing systems are now available to all advocacy organizations and campaigns. Groundforce Digital provides a full suite of digital services to ensure you have the resources you need to deploy your web site and digital campaigns. Most importantly, we act as a partner, providing affordable advice and technology solutions that grow with your organization.
Affordable and robust community organizing systems are now available to all advocacy organizations and campaigns. Groundforce Digital provides a full suite of digital services to ensure you have the resources you need to deploy your web site and digital campaigns. Most importantly, we act as a partner, providing affordable advice and technology solutions that grow with your organization.
innosabi Case Study: The LIDL Fan-Yogurt - A Crowdsourcing Project by Fans fo...innosabi GmbH
This case study illustrates how firms can effectively involve its social media community in product development, by the means of the innosabi crowd technology. And shows, how customer ideas are optimally translated into realizable products.
More case studies here on SlideShare or at: https://innosabi.com/en/crowdsourcing-case-studies/
Social Media Week NY - Social Media Virginsdbinkowski
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This is a social media generation and the tenets of marketing and reaching consumers have changed drastically.This presentation is an epiphany on how social media works for the FMCG industry.
The Humancredit Concept
USER PITCH INDEX-V3
20 Slides, 15 minutes
As presented for the classes of Habib Lesevic on July 3rd,
at the ESCP & CASS in London.
Thanks to all participants!
Thanks Habib for the great possibility to the idea!
We will appreciate any kind of feedback, recommendations.
Looking forward hearing from you!
Georgi
innosabi Case Study: The LIDL Fan-Yogurt - A Crowdsourcing Project by Fans fo...innosabi GmbH
This case study illustrates how firms can effectively involve its social media community in product development, by the means of the innosabi crowd technology. And shows, how customer ideas are optimally translated into realizable products.
More case studies here on SlideShare or at: https://innosabi.com/en/crowdsourcing-case-studies/
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Let MS&L’s David Binkowski take you through real world examples of brands that went from experimentation to full-blown consumer engagement, including full marketing integration, overcoming legal hurdles, determining measurement and showing ROI. This is for brands and companies looking for ways to expand their social media presence.
This is a social media generation and the tenets of marketing and reaching consumers have changed drastically.This presentation is an epiphany on how social media works for the FMCG industry.
The Humancredit Concept
USER PITCH INDEX-V3
20 Slides, 15 minutes
As presented for the classes of Habib Lesevic on July 3rd,
at the ESCP & CASS in London.
Thanks to all participants!
Thanks Habib for the great possibility to the idea!
We will appreciate any kind of feedback, recommendations.
Looking forward hearing from you!
Georgi
Broad-stroke view of framework developed to communicate agency's POV on impact of converged media and power of mobile to bring point of engagement and point of transaction closer.
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# Internet Security: Safeguarding Your Digital World
In the contemporary digital age, the internet is a cornerstone of our daily lives. It connects us to vast amounts of information, provides platforms for communication, enables commerce, and offers endless entertainment. However, with these conveniences come significant security challenges. Internet security is essential to protect our digital identities, sensitive data, and overall online experience. This comprehensive guide explores the multifaceted world of internet security, providing insights into its importance, common threats, and effective strategies to safeguard your digital world.
## Understanding Internet Security
Internet security encompasses the measures and protocols used to protect information, devices, and networks from unauthorized access, attacks, and damage. It involves a wide range of practices designed to safeguard data confidentiality, integrity, and availability. Effective internet security is crucial for individuals, businesses, and governments alike, as cyber threats continue to evolve in complexity and scale.
### Key Components of Internet Security
1. **Confidentiality**: Ensuring that information is accessible only to those authorized to access it.
2. **Integrity**: Protecting information from being altered or tampered with by unauthorized parties.
3. **Availability**: Ensuring that authorized users have reliable access to information and resources when needed.
## Common Internet Security Threats
Cyber threats are numerous and constantly evolving. Understanding these threats is the first step in protecting against them. Some of the most common internet security threats include:
### Malware
Malware, or malicious software, is designed to harm, exploit, or otherwise compromise a device, network, or service. Common types of malware include:
- **Viruses**: Programs that attach themselves to legitimate software and replicate, spreading to other programs and files.
- **Worms**: Standalone malware that replicates itself to spread to other computers.
- **Trojan Horses**: Malicious software disguised as legitimate software.
- **Ransomware**: Malware that encrypts a user's files and demands a ransom for the decryption key.
- **Spyware**: Software that secretly monitors and collects user information.
### Phishing
Phishing is a social engineering attack that aims to steal sensitive information such as usernames, passwords, and credit card details. Attackers often masquerade as trusted entities in email or other communication channels, tricking victims into providing their information.
### Man-in-the-Middle (MitM) Attacks
MitM attacks occur when an attacker intercepts and potentially alters communication between two parties without their knowledge. This can lead to the unauthorized acquisition of sensitive information.
### Denial-of-Service (DoS) and Distributed Denial-of-Service (DDoS) Attacks
1.Wireless Communication System_Wireless communication is a broad term that i...JeyaPerumal1
Wireless communication involves the transmission of information over a distance without the help of wires, cables or any other forms of electrical conductors.
Wireless communication is a broad term that incorporates all procedures and forms of connecting and communicating between two or more devices using a wireless signal through wireless communication technologies and devices.
Features of Wireless Communication
The evolution of wireless technology has brought many advancements with its effective features.
The transmitted distance can be anywhere between a few meters (for example, a television's remote control) and thousands of kilometers (for example, radio communication).
Wireless communication can be used for cellular telephony, wireless access to the internet, wireless home networking, and so on.
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1) Key patterns for Multi-cluster architectures
2) Architectural comparison of several OSS/ CNCF projects to address these patterns
3) Evolution trends for the APIs of these projects
4) Some design recommendations & guidelines for adopting/ deploying these solutions.
2. 2
Mission
Re-thinking the web.
The mission of Humancredit:
• to empower WEB USERS,
promoting self-determination,
collaboration and openness on the web.
• to revolutionize DIGITAL MARKETING,
putting consumers into the center as affiliates
of their attention, time and data.
• to create great impact for the COMMON GOOD,
engaging both web users & web industry.
2,5 bn users
5,0 bn hours/
online daily
WEB USERS
$100 bn
revenue
p.a.
ADVERTISERS
$1 bn p.a.
added value
for good
COMMON GOOD
causes
Humancredit aims to redirect 1% of the global digital advertising revenue for good causes.
Our goal is to reach more than 100 million users and to turn +$1 bn p.a. into Humancredits.
3. 3
Vision
Turning the tables.
POWER THROUGH OPENNESS
Open data exchange will enable users
to take control of their communication channels.
ADDED VALUE
THROUGH COOPERATION
The exchange of market values and ethical
resonance between consumers and advertisers will
reduce advertising wastage and enable engaged
consumer dialogue.
Ad-Community
Ad-Community
Web User
Web User
Users on the offense instead of on the defense!
4. 4
Why Humancredit?
Big data. Big wastage. Big frustration.
Global view on the current digital advertising eco system
ADVERTISERS have never
been able to better target
the devices and behavior of
their consumers, but have
lost the consumer
engagement.
AD-NETWORKS and
PUBLISHERS make big
profits in digital advertising
but face frustrated, ad-blinded
and disconnected
audiences.
In the world of big- & third
party data WEB USERS
have no transparency and
no influence on their data.
5. 5
How does Humancredit work?
Consumer centric digital marketing.
Humancredit’s non-profit
USER DRIVEN Data
Management Platform
enables a completely
transparent data exchange:
• users DO NOT give their
data away any more,
• they share only the
ACCESS to their devices,
• they collect Human-credits
for EVERY MINUTE
of browsing the web,
• they can EDIT & DELETE
their profiles ANYTIME,
• the more details they
share, the more credits
they DONATE - without
spending money.
6. 6
What happens inside Humancredit?
Collaboration between corporates & individuals.
7. 7
Who benefits?
WIN-WIN-WIN!
WEB USERS WIN…
• better control on their digital lives
• collect „Humancredits“ browsing the
web,
• participate on the business with their
data and donate without money!
ADVERTISERS WIN…
• a dialogue with engaged audiences,
• less wastage & better targeting,
• better image & resonance with their
customers, by using the „BLUE POINT
for socially engaged ads“.
NGOs WIN…
• a new donation channel and receive
„Humancredits“ - distributed by the
users & funded by the web industry.
SURF’N
DO GOOD!
EFFICIENCY
&
CONSUMER ENGAGEMENT
A NEW WAY OF
ENGAGEMENT!
10. 10
Where is Humancredit now?
Status Quo and Roadmap.
SOLUTION FIT:
• proof of concept - 120 interviews, 6 workshops (Sep. 13 - Mai 14)
• proof of customer - online survey & 6 talks to students (Mai - Sep 14)
• NGO partner - commitments with WWF, Oxfam…
• ad network/publisher partner - ongoing negotiations
PRODUCT/MARKET FIT:
• MVP for early adopters (Gen. Y) - work in progress
• academic research project - with the University Bayreuth, KIT & SAP
• PILOT-2015 - first mover pilot project integrated in our research project
(5-10 major brands, 3-5 publisher& ad-networks, 1-3 tech partner, 3-5 NGOs)
HOW TO SCALE?
• address the user base of our NGO partners,
• create co-branding campaigns with our PILOT-15 partners,
• use the channels of our ad-network & publishing partners,
• enable gamification effects,
• co-create viral videos over the channels of our early adopters.
SCALE
PRODUCT/MARKET FIT
SOLUTION FIT
11. 11
About Humancredit
Humancredit is a non-profit social start-up.
THE FOUNDER & CEO
• Georgi Musev, born in Bulgaria, Berlin based architect and entrepreneur, co-founder of the the
Berlin agency for spatial & digital design raumHOCH (since 2006) has dedicated himself to turn
the Humancredit vision into reality.
THE ADVISORY BOARD
• Axel Roselius, Entrepreneur in Residence, former VP Strategic Business Development at
Deutsche Telekom
• Boris Janek, Manager Digital Marketing VR NetWorld GmbH
• Thom Brenner, Entrepreneur in Residence, former VP Everyday Mobility Experience at Nokia
• Ulrich Fenneker, former Senior Manager Corporate Strategy at ZANOX.de AG
THE TEAM
• Constantin Schneider (CTO), Co-Founder of conceptArchitects.de
• Torsten Sewing (PR & CSR), 50, Founder of breakingtheice.org
• Alistair Langer (Marketing), 35, Co-Creator of „Forum Nachhaltig Wirtschaften“
• Christian David (Software Development), 35, Co-Founder of graphscape.de
THE NETWORK
• A great network of about 40 open-minded professionals support the Humancredit idea since
the very beginning in autumn 2013.
12. 12
Want to join or support Humancredit?
Unlock the human power of data!
Empowering web users,
Minimizing wastage,
Humanizing brands,
Creating impact for good causes!
Humancredit is winner of the social impact start scholarship 2014
(www.socialimpactstart.eu)
Constantin, Georgi, Alistair
13. Become a first mover!
www.humancredit.cc | georgi@humancredit.cc | October 30th, 2014
Copyright Humancredit gGmbH. All rights reserved.
