This document provides an overview of competitive advantage in software-as-a-service (SaaS) models. It discusses two main sources of competitive advantage for SaaS businesses: 1) achieving low costs through internet-enabled economies of scale by aggregating customers onto a single infrastructure, and 2) differentiation through internet-enabled processes like automating support and enabling network effects. It also covers topics like alignment of business models with technology and customer needs, and examines how data can both lower adoption costs and raise switching costs over time through application discovery. The document aims to help SaaS entrepreneurs understand the economic fundamentals needed to create successful long-term SaaS businesses.
"Its Just So 2.0 Out There" The 4Ps are DeadPaul Greenberg
This is a peek at the new world of marketing that customers are demanding. No longer a matter of corporate hype, smart marketers are the leaders of customer engagement and conversations with their customers. Social media are the tools
Digital Marketing Strategies for Financial ServicesBackbase
Presentation by Jim Marous and Jay Dillemuth in the Backbase webinar on Digital Marketing Strategies for Financial Services.
The rise in digital technologies is transforming how bank marketers can reach, engage and deliver value to their customers. With a proliferation of media channels, financial marketers must understand these new digital tools and be in a position to implement digital strategies that add value to the marketing mix and integrate with already established marketing and business practices.
This webinar will discuss several digital marketing strategies that are being successfully used by financial organizations to reach digitally savvy audiences. Tools will be presented along with examples of ways to gain a competitive advantage online
2013 Future state E-commerce Trends WebinarMichael Healey
This deck is from an InformationWeek 2013 Internet Trends webinar. Summary: There's no such thing as a standalone ecommerce site – today, this function cannot be a bolt-on. Companies must go broad and think holistically, looping in ERP, suppliers, security, marketing automation packages and more. There are multiple ecommerce instances geared for specific partners. But it's a big, ongoing development challenge, and customers demand a seamless experience, whether interacting on PCs, tablets or smartphones. Yet, there are no standards to lean on.
In this webcast we'll discuss state-of-the-art back-end infrastructure and automation, ways to overcome gaps in transaction processes, and services-based options.
You'll learn:
Technical hurdles and design considerations
Major challenges and opportunities to improve
Examples of companies using best practices to get this right
E Marketer - Optimizing The E-commerce ExperienceLiveXtension
Not surprisingly, online purveyors are upgrading their e-commerce platforms and making investments in nextgeneration
technologies to enable cross-channel selling,
segmentation and personalization, better search and navigation, and more. While platform upgrades occur every few years as new technology comes to market, online businesses also recognize the importance of optimizing what they have today with add-on services that do not require major overhauls.
The document discusses how cloud computing and digital networks can drive business model innovation. It introduces a cloud enablement framework that categorizes companies based on how their use of cloud impacts value propositions and value chains. Companies are classified as optimizers, innovators, or disruptors. Optimizers use cloud to incrementally enhance customer value, innovators significantly increase customer value through new revenue streams, and disruptors invent new value propositions by creating customer needs they were unaware of. Examples of each category are provided.
Riding The Crest: The Original SaaS CompaniesJon Hansen
Executive Summary: Out In Front of the Paradigm Shift
With tier one vendors such as Ariba and SAP moving into the SaaS space, a model upon which organizations such as Source One’s reputation and business have been built, it is in effect an admission that the traditional licensing model does not work.
Because of what can only be described as a monumental shift (remember the old analogy about big ships turning slowly), overall awareness and acceptance for SaaS-based or on-demand solutions is on the rise. And with it, the players who are and have already defined this new paradigm.
This document provides an overview of competitive advantage in software-as-a-service (SaaS) models. It discusses two main sources of competitive advantage for SaaS businesses: 1) achieving low costs through internet-enabled economies of scale by aggregating customers onto a single infrastructure, and 2) differentiation through internet-enabled processes like automating support and enabling network effects. It also covers topics like alignment of business models with technology and customer needs, and examines how data can both lower adoption costs and raise switching costs over time through application discovery. The document aims to help SaaS entrepreneurs understand the economic fundamentals needed to create successful long-term SaaS businesses.
"Its Just So 2.0 Out There" The 4Ps are DeadPaul Greenberg
This is a peek at the new world of marketing that customers are demanding. No longer a matter of corporate hype, smart marketers are the leaders of customer engagement and conversations with their customers. Social media are the tools
Digital Marketing Strategies for Financial ServicesBackbase
Presentation by Jim Marous and Jay Dillemuth in the Backbase webinar on Digital Marketing Strategies for Financial Services.
The rise in digital technologies is transforming how bank marketers can reach, engage and deliver value to their customers. With a proliferation of media channels, financial marketers must understand these new digital tools and be in a position to implement digital strategies that add value to the marketing mix and integrate with already established marketing and business practices.
This webinar will discuss several digital marketing strategies that are being successfully used by financial organizations to reach digitally savvy audiences. Tools will be presented along with examples of ways to gain a competitive advantage online
2013 Future state E-commerce Trends WebinarMichael Healey
This deck is from an InformationWeek 2013 Internet Trends webinar. Summary: There's no such thing as a standalone ecommerce site – today, this function cannot be a bolt-on. Companies must go broad and think holistically, looping in ERP, suppliers, security, marketing automation packages and more. There are multiple ecommerce instances geared for specific partners. But it's a big, ongoing development challenge, and customers demand a seamless experience, whether interacting on PCs, tablets or smartphones. Yet, there are no standards to lean on.
In this webcast we'll discuss state-of-the-art back-end infrastructure and automation, ways to overcome gaps in transaction processes, and services-based options.
You'll learn:
Technical hurdles and design considerations
Major challenges and opportunities to improve
Examples of companies using best practices to get this right
E Marketer - Optimizing The E-commerce ExperienceLiveXtension
Not surprisingly, online purveyors are upgrading their e-commerce platforms and making investments in nextgeneration
technologies to enable cross-channel selling,
segmentation and personalization, better search and navigation, and more. While platform upgrades occur every few years as new technology comes to market, online businesses also recognize the importance of optimizing what they have today with add-on services that do not require major overhauls.
The document discusses how cloud computing and digital networks can drive business model innovation. It introduces a cloud enablement framework that categorizes companies based on how their use of cloud impacts value propositions and value chains. Companies are classified as optimizers, innovators, or disruptors. Optimizers use cloud to incrementally enhance customer value, innovators significantly increase customer value through new revenue streams, and disruptors invent new value propositions by creating customer needs they were unaware of. Examples of each category are provided.
Riding The Crest: The Original SaaS CompaniesJon Hansen
Executive Summary: Out In Front of the Paradigm Shift
With tier one vendors such as Ariba and SAP moving into the SaaS space, a model upon which organizations such as Source One’s reputation and business have been built, it is in effect an admission that the traditional licensing model does not work.
Because of what can only be described as a monumental shift (remember the old analogy about big ships turning slowly), overall awareness and acceptance for SaaS-based or on-demand solutions is on the rise. And with it, the players who are and have already defined this new paradigm.
Automation vs sourcing a strategic framework Neo Group Inc
As automation gains more traction in the market what does that mean for the traditional sourcing? What would lead a company to place its bets on automation?
Tackling the challenges confronting independent software vendors from becoming true software-as-a-service providers.
The confluence of changing consumer behaviour, product innovations with multi-platform integration, and new pricing models is redefining the software landscape. Increasingly independent software vendors (ISVs) are shifting towards a SaaS- based product portfolio, in whole or in part, to meet consumer demand and achieve greater market share and profitability. It is imperative that ISVs embrace and partake in progressively shaping the SaaS-based landscape, lest be stranded, scrambling to pick up the remnants of a market that has moved on.
The document outlines TalkTalk Business's marketing strategy and use of technology. It shows how TalkTalk uses the Eloqua marketing automation platform and various other technologies to integrate online and offline marketing channels. This includes using tools like Radian6 for social media monitoring, EPiServer for the website, and Salesforce for CRM integration. TalkTalk aims to provide a personalized customer experience across channels by capturing data, sending targeted communications, and measuring campaign performance. The strategy is focused on lead nurturing, content delivery, and automating the customer journey from awareness to purchase.
This whitepaper argues that ad servers should not be viewed as a commodity and that several factors are important when choosing an ad server. It summarizes these factors as: 1) the basics of ad serving and data collection, 2) multichannel capabilities and user-level data correlation, 3) platform integration, 4) customization, 5) independence, 6) corporate commitment to ongoing investment, 7) company stability, and 8) a track record of success and experienced people. Choosing the right ad server is important because it is the central conduit of user data and critical to a modern data-driven marketing approach.
Enterprise 2.0 & Social CRM: Together At LastPaul Greenberg
E20's & SCRM's Twain Meet discusses how enterprise collaboration (E20) and social customer relationship management (SCRM) are converging. Some key areas of convergence include knowledge sharing, many-to-many communication, and transparency both internally with employees and externally with customers. While cultural advantages exist with E20, companies must also be willing to cede some control of the conversation to customers. A case study of USEO, a small consulting firm, demonstrated how building an external public community can be combined with internal collaboration.
Big business in small business: Cloud services for SMBsMadeline Titcomb
Cloud services are gaining ground in all segments, but small and
medium-sized businesses present a unique opportunity. Understanding and addressing what sets them apart is the key to success.
Smarter analytics for retailers Delivering insight to enable business successKun Le
GS Retail uses smarter analytics to gain insights into customer preferences and behaviors. This allows them to personalize promotions and optimize inventory. Intersport also uses analytics to future-proof their business and gain a competitive advantage through deeper customer understanding. Migros similarly uses analytics to deepen their insights and better respond to customers, achieving business success. Smarter analytics provides retailers with performance and organizational benefits by improving decision making and enabling more targeted strategies.
1) Audience Studio is Salesforce's data management platform that allows marketers to build a unified customer profile from various first, second, and third party data sources to gain insights and activate audiences across channels.
2) It manages consent and data rights to comply with regulations while securely sharing data. Advanced analytics and artificial intelligence help understand audiences better.
3) Using Audience Studio, marketers can discover unique audience segments, precisely target them with personalized messaging, and expand reach through look-alike modeling, leading to measurable gains in revenue, costs, and productivity.
This document discusses recommendations for traditional on-premise software companies transitioning to a Software as a Service (SaaS) business model. It outlines that building a successful SaaS business requires different capabilities than an on-premise model. Specifically, it recommends that companies 1) segment customers based on their SaaS readiness, 2) design a new sales model focused on subscription volume, and 3) hire and train sales talent accustomed to frequent product changes in SaaS. The document provides examples of companies that have struggled or succeeded in balancing on-premise and SaaS sales models.
The document discusses business model design and innovation. It provides a template of 9 building blocks to describe a business model, including clients, offerings, activities, partners, and revenue streams. Examples are given of how companies like Amazon, Walmart, and Intel have innovated their business models. The presentation emphasizes visualizing, assessing, and renewing business models through brainstorming improvements and turning new ideas into implementation roadmaps.
This document discusses different options for deploying a CRM system, including on-premise, privately hosted on-premise, multi-tenant SaaS, and private SaaS. It notes the tradeoffs of each option in terms of cost, customization capabilities, control, and other factors. The document also provides an example of Alaska Airlines using an on-premise Siebel CRM system to gain insights into customer loyalty from various data sources. It concludes by recommending customers consider their specific business needs and level of commitment to CRM when choosing the best deployment option.
IBM lacks credibility and relevancy with key stakeholders such as C-level executives. Serious games adopted by organizations like NASA and the military can provide an engaging way for IBM to educate prospective clients. IBM is well positioned to develop gaming concepts that simulate how technologies like business process management can help companies adapt to changing conditions. The proposal is to create interactive online simulations and advertise them through various channels to generate interest in IBM's products and help move customers through the sales process.
The document outlines a team business model for providing value added services to Yamaha through a smarter approach using cloud computing, software as a service, and crowd sourcing. The team's core capabilities include developers, marketing, and partnership networks. The business model proposes offering faster and cheaper web and mobile solutions to customers while reducing costs through cloud infrastructure and shared resources.
P3DS - A Cloud-based Platform for Professional Services FirmsChris Taylor
This document discusses opportunities for professional services firms to offer cloud-based software-
as-a-service applications to their small and medium-sized business customers. It notes that SMBs
are eager adopters of cloud-based SaaS apps and that professional services firms are well-
positioned to identify and provide the right apps. The document outlines the components needed for
a successful cloud-based platform, such as application directories, identity management, billing
systems, and customer support.
Marketers have more data available than ever but struggle to pull in together in a usable format. Customer Data Platforms promise to solve this problem by offering easy-to-deploy systems specializing in data unification and sharing. But can CDP really deliver on its promise? This workshop will equip you to understand the definition of a CDP, how CDPs differ from other systems, which features are shared by all CDPs and which are found in only some, the most important CDP use cases, how to select the right CDP, how to manage a successful deployment and where to look next for more information.
Htkhorizon business cloud summit-living case-studyHTK Horizon
This document provides a summary of a company's implementation of cloud solutions including Salesforce CRM, Zuora billing, and their own HTK Horizon product. It details the challenges they faced with their previous systems, why they selected Salesforce and Zuora, how they implemented the solutions, and the benefits they realized, including improved customer data management, scalability, and insights. The company was then able to help customers like Stoke by Nayland Hotel implement cloud solutions to better manage their businesses.
I analyzed Salesforce.com by digging deep into the company's history, reviewing their financial statements and justifying my valuation methods. This is my final term paper for Financial Statement Analysis from the Spring of 2013.
1. The document discusses strategies for migrating from an on-premise CRM to a cloud/SaaS CRM. It outlines the benefits of cloud CRM like lower costs, easier implementation and updates, and global accessibility.
2. It provides guidance on how to plan a cloud CRM implementation including aligning strategy, designing and planning the solution, building/delivering it, and operating/improving over time. Key steps discussed are evaluating integration options and creating an operating model.
3. The document lists some top cloud CRM options on the market today and notes that while SaaS solutions often work out of the box for smaller companies, larger enterprises have more complex needs to address around
- The document analyzes challenges facing recruitment companies and how mobile technology could help solve them. It finds that while some companies use CRM and applicant tracking systems, few leverage mobile effectively.
- Most SaaS providers focus on internal processes rather than external pre-candidate engagement. No mobile solutions exist that candidates would find engaging.
- Startups are disrupting the industry by using mobile to proactively engage candidates before jobs are sought, improving matching and reducing hiring times. One example, Debut, effectively pre-engages graduates through relevant jobs and career content on its mobile platform.
The document discusses three key dos for achieving success with software-as-a-service (SaaS):
1. Choose a large target market to achieve sufficient volume for profitability. Focus initially on small-to-medium businesses.
2. Create a hub on the web by becoming a nexus of high-quality, incoming links to drive traffic to your site from sources like search engines, websites, and blogs.
3. Accelerate organic growth by eliminating purchase barriers and responding to customer needs to motivate prospects through each stage of the buying process using tactics like search engine optimization, content marketing, and product trials. This reduces acquisition costs and increases profitability.
IBM is cited as a leader in The Forrester Wave B2C Commerce Suites, Q3 2012IBM Software India
The document summarizes a Forrester Research report on B2C commerce suites. It finds that:
1) Commerce suite vendors now provide enhanced capabilities across marketing, commerce, and service that enable multitouchpoint solutions for customers.
2) The commerce suite market is growing as firms seek solutions for online, mobile, and social interactions across brands and geographies with complex order management needs.
3) Forrester's evaluation found that IBM, hybris, Oracle, and Demandware lead in the commerce suite market based on strengths like site management, content management, order management, and merchandising tools.
Automation vs sourcing a strategic framework Neo Group Inc
As automation gains more traction in the market what does that mean for the traditional sourcing? What would lead a company to place its bets on automation?
Tackling the challenges confronting independent software vendors from becoming true software-as-a-service providers.
The confluence of changing consumer behaviour, product innovations with multi-platform integration, and new pricing models is redefining the software landscape. Increasingly independent software vendors (ISVs) are shifting towards a SaaS- based product portfolio, in whole or in part, to meet consumer demand and achieve greater market share and profitability. It is imperative that ISVs embrace and partake in progressively shaping the SaaS-based landscape, lest be stranded, scrambling to pick up the remnants of a market that has moved on.
The document outlines TalkTalk Business's marketing strategy and use of technology. It shows how TalkTalk uses the Eloqua marketing automation platform and various other technologies to integrate online and offline marketing channels. This includes using tools like Radian6 for social media monitoring, EPiServer for the website, and Salesforce for CRM integration. TalkTalk aims to provide a personalized customer experience across channels by capturing data, sending targeted communications, and measuring campaign performance. The strategy is focused on lead nurturing, content delivery, and automating the customer journey from awareness to purchase.
This whitepaper argues that ad servers should not be viewed as a commodity and that several factors are important when choosing an ad server. It summarizes these factors as: 1) the basics of ad serving and data collection, 2) multichannel capabilities and user-level data correlation, 3) platform integration, 4) customization, 5) independence, 6) corporate commitment to ongoing investment, 7) company stability, and 8) a track record of success and experienced people. Choosing the right ad server is important because it is the central conduit of user data and critical to a modern data-driven marketing approach.
Enterprise 2.0 & Social CRM: Together At LastPaul Greenberg
E20's & SCRM's Twain Meet discusses how enterprise collaboration (E20) and social customer relationship management (SCRM) are converging. Some key areas of convergence include knowledge sharing, many-to-many communication, and transparency both internally with employees and externally with customers. While cultural advantages exist with E20, companies must also be willing to cede some control of the conversation to customers. A case study of USEO, a small consulting firm, demonstrated how building an external public community can be combined with internal collaboration.
Big business in small business: Cloud services for SMBsMadeline Titcomb
Cloud services are gaining ground in all segments, but small and
medium-sized businesses present a unique opportunity. Understanding and addressing what sets them apart is the key to success.
Smarter analytics for retailers Delivering insight to enable business successKun Le
GS Retail uses smarter analytics to gain insights into customer preferences and behaviors. This allows them to personalize promotions and optimize inventory. Intersport also uses analytics to future-proof their business and gain a competitive advantage through deeper customer understanding. Migros similarly uses analytics to deepen their insights and better respond to customers, achieving business success. Smarter analytics provides retailers with performance and organizational benefits by improving decision making and enabling more targeted strategies.
1) Audience Studio is Salesforce's data management platform that allows marketers to build a unified customer profile from various first, second, and third party data sources to gain insights and activate audiences across channels.
2) It manages consent and data rights to comply with regulations while securely sharing data. Advanced analytics and artificial intelligence help understand audiences better.
3) Using Audience Studio, marketers can discover unique audience segments, precisely target them with personalized messaging, and expand reach through look-alike modeling, leading to measurable gains in revenue, costs, and productivity.
This document discusses recommendations for traditional on-premise software companies transitioning to a Software as a Service (SaaS) business model. It outlines that building a successful SaaS business requires different capabilities than an on-premise model. Specifically, it recommends that companies 1) segment customers based on their SaaS readiness, 2) design a new sales model focused on subscription volume, and 3) hire and train sales talent accustomed to frequent product changes in SaaS. The document provides examples of companies that have struggled or succeeded in balancing on-premise and SaaS sales models.
The document discusses business model design and innovation. It provides a template of 9 building blocks to describe a business model, including clients, offerings, activities, partners, and revenue streams. Examples are given of how companies like Amazon, Walmart, and Intel have innovated their business models. The presentation emphasizes visualizing, assessing, and renewing business models through brainstorming improvements and turning new ideas into implementation roadmaps.
This document discusses different options for deploying a CRM system, including on-premise, privately hosted on-premise, multi-tenant SaaS, and private SaaS. It notes the tradeoffs of each option in terms of cost, customization capabilities, control, and other factors. The document also provides an example of Alaska Airlines using an on-premise Siebel CRM system to gain insights into customer loyalty from various data sources. It concludes by recommending customers consider their specific business needs and level of commitment to CRM when choosing the best deployment option.
IBM lacks credibility and relevancy with key stakeholders such as C-level executives. Serious games adopted by organizations like NASA and the military can provide an engaging way for IBM to educate prospective clients. IBM is well positioned to develop gaming concepts that simulate how technologies like business process management can help companies adapt to changing conditions. The proposal is to create interactive online simulations and advertise them through various channels to generate interest in IBM's products and help move customers through the sales process.
The document outlines a team business model for providing value added services to Yamaha through a smarter approach using cloud computing, software as a service, and crowd sourcing. The team's core capabilities include developers, marketing, and partnership networks. The business model proposes offering faster and cheaper web and mobile solutions to customers while reducing costs through cloud infrastructure and shared resources.
P3DS - A Cloud-based Platform for Professional Services FirmsChris Taylor
This document discusses opportunities for professional services firms to offer cloud-based software-
as-a-service applications to their small and medium-sized business customers. It notes that SMBs
are eager adopters of cloud-based SaaS apps and that professional services firms are well-
positioned to identify and provide the right apps. The document outlines the components needed for
a successful cloud-based platform, such as application directories, identity management, billing
systems, and customer support.
Marketers have more data available than ever but struggle to pull in together in a usable format. Customer Data Platforms promise to solve this problem by offering easy-to-deploy systems specializing in data unification and sharing. But can CDP really deliver on its promise? This workshop will equip you to understand the definition of a CDP, how CDPs differ from other systems, which features are shared by all CDPs and which are found in only some, the most important CDP use cases, how to select the right CDP, how to manage a successful deployment and where to look next for more information.
Htkhorizon business cloud summit-living case-studyHTK Horizon
This document provides a summary of a company's implementation of cloud solutions including Salesforce CRM, Zuora billing, and their own HTK Horizon product. It details the challenges they faced with their previous systems, why they selected Salesforce and Zuora, how they implemented the solutions, and the benefits they realized, including improved customer data management, scalability, and insights. The company was then able to help customers like Stoke by Nayland Hotel implement cloud solutions to better manage their businesses.
I analyzed Salesforce.com by digging deep into the company's history, reviewing their financial statements and justifying my valuation methods. This is my final term paper for Financial Statement Analysis from the Spring of 2013.
1. The document discusses strategies for migrating from an on-premise CRM to a cloud/SaaS CRM. It outlines the benefits of cloud CRM like lower costs, easier implementation and updates, and global accessibility.
2. It provides guidance on how to plan a cloud CRM implementation including aligning strategy, designing and planning the solution, building/delivering it, and operating/improving over time. Key steps discussed are evaluating integration options and creating an operating model.
3. The document lists some top cloud CRM options on the market today and notes that while SaaS solutions often work out of the box for smaller companies, larger enterprises have more complex needs to address around
- The document analyzes challenges facing recruitment companies and how mobile technology could help solve them. It finds that while some companies use CRM and applicant tracking systems, few leverage mobile effectively.
- Most SaaS providers focus on internal processes rather than external pre-candidate engagement. No mobile solutions exist that candidates would find engaging.
- Startups are disrupting the industry by using mobile to proactively engage candidates before jobs are sought, improving matching and reducing hiring times. One example, Debut, effectively pre-engages graduates through relevant jobs and career content on its mobile platform.
The document discusses three key dos for achieving success with software-as-a-service (SaaS):
1. Choose a large target market to achieve sufficient volume for profitability. Focus initially on small-to-medium businesses.
2. Create a hub on the web by becoming a nexus of high-quality, incoming links to drive traffic to your site from sources like search engines, websites, and blogs.
3. Accelerate organic growth by eliminating purchase barriers and responding to customer needs to motivate prospects through each stage of the buying process using tactics like search engine optimization, content marketing, and product trials. This reduces acquisition costs and increases profitability.
IBM is cited as a leader in The Forrester Wave B2C Commerce Suites, Q3 2012IBM Software India
The document summarizes a Forrester Research report on B2C commerce suites. It finds that:
1) Commerce suite vendors now provide enhanced capabilities across marketing, commerce, and service that enable multitouchpoint solutions for customers.
2) The commerce suite market is growing as firms seek solutions for online, mobile, and social interactions across brands and geographies with complex order management needs.
3) Forrester's evaluation found that IBM, hybris, Oracle, and Demandware lead in the commerce suite market based on strengths like site management, content management, order management, and merchandising tools.
The document discusses how companies can drive revenue growth through the application of Web 2.0 strategies. It recommends focusing on new customer acquisition through improved marketing, sales, and product innovation. It also suggests enhancing customer retention, cross-selling, and up-selling efforts using tools like blogs, online communities, and analytics of user behavior data. An example company, ABC Widgets, is used to illustrate how these various Web 2.0 applications could positively impact key drivers of shareholder value like revenue growth.
Oracle Commerce Using ATG & Endeca - Do It Yourself SeriesKeyur Shah
After 2 years of marathon run I was able to complete the self-published book on Oracle Commerce (ATG & Endeca) which covers both the commerce product installation, configuration, concepts, architecture, and some of the open source tools that you can use such as Vagrant, Elasticsearch, Kibana, Logstash, and Splunk.
This book is absolutely free as my contribution to the industry, colleagues, and the commerce community.
The motivation behind this book is “no books written on the subject” and “the goal to make the journey of beginners as painless as possible”.
Hope this will be useful to not just the beginners but also those who embrace open source tools and technologies along with branded products and services.
This document discusses the importance of competitor benchmarking and aligning online marketing with business strategy. It recommends researching competitors' websites, marketing tactics, keywords used, and traffic to understand best practices. Tools like Alexa, Compete, KeywordSpy, Google Insights and Google Trends can provide insights into search volumes, trends and what keywords competitors are targeting. This competitive analysis allows building an online marketing campaign based on real market data to ensure competitiveness.
Open for Business
Joseph Feller, Professor of Information Systems, University College Cork, Ireland
Event - Creative Commons for Startups
Cork, February 2017
http://creativecommons-ie.blogspot.ie
Meteorite ecommerce aims to create an integrated e-commerce platform for small and medium businesses. It will function as a business directory, e-commerce site, and CRM. For customers, it will allow easy discovery and purchase of products from various sellers. For sellers, it will provide a turnkey online store and sales/customer relationship tools without complex software setup. The platform seeks to offer a more holistic solution than point products that focus on web pages, payments, or other individual functions. Revenue will come from charging for advanced features, transaction fees, advertising, and paid profiles without ads.
This is the keynote address from the July 17th, 2013 Becoming a Customer Company event. This was a co-sponsored event by Magnet 360, salesforce.com, and Marketo. This presentation includes slides as presented by Peter Coffee, Andy MacMillan, Scott Litman, and Jeremiah Owyang.
CWIN17 New-York / Navigating the age of digital disruptionCapgemini
The document discusses the imperative for businesses to rapidly innovate in response to macro trends impacting consumers and technology trends impacting businesses. It outlines key considerations for future-proofing businesses and unlocking value from past investments. Specifically, it recommends defending valuable parts of the value chain, better understanding profitable customer segments, and leveraging digital technologies to empower employees and maximize value. The document also provides examples of frugal and disruptive innovation approaches like open innovation and engaging partners to augment capabilities.
This document discusses technology trends that can help small businesses, including social media management, mobile commerce, SMB application marketplaces, and on-demand business intelligence and analytics. It provides details on each trend, highlighting key statistics and examples of solutions small businesses can use to manage social media interactions, enable mobile payments and marketing, discover new applications, and gain insights from business data.
The goal of this white paper is to demonstrate why the only successful way to approach a major ecommerce project today is to pursue a rigorous "integration first" strategy, rather than relying on traditional procurement methods. Based on our experience helping hundreds of companies achieve their online commerce goals, we'll also provide you with practical, hands-on advice for managing your project and evaluating software using this approach.
adtech SF 2012 The next big idea by Jeff Crowead:tech
The panel discussion focused on big data, social/mobile, and personalization at scale as emerging trends in technology. Indy Guha discussed how machine learning can unlock customer insights from big data to improve marketing. Mark Siegel talked about opportunities to monetize social and mobile through targeted advertising and audience engagement. Jeff Crowe argued that combining personalization with large scale drives more value for consumers and companies through examples like Outbrain, Quirky, RetailMeNot, and Turn.
Despite a steady stream of changes and often volatile shifts in ranking/position, the state of the search marketing industry remains strong. According to the Search Engine Marketing Professional Organization’s (SEMPO) 10th State of the Industry report, which surveyed more than 500 digital marketers and agencies about their online marketing activities across
digital channels, search engine optimization (SEO) is the most prevalent marketing activity for 94 percent of individual marketers/clients and 92 percent of agencies – significantly higher than when the survey was conducted in 2013 http://withDrDavid.com Search-based advertising is also top of mind with today’s enterprises, with 84 percent of agencies/consultants and 83 percent of marketers/clients indicating they run paid campaigns.
HCL Commerce Cloud: Elevate Sales with Integrated B2B SolutionsHCLSoftware
The key to successful B2B sales growth lies in digital strategies, particularly with the rising prominence of enterprise ecommerce solutions. Companies must adapt to the rapidly changing landscape of B2B e-commerce to remain competitive, as highlighted by McKinsey. Embracing digital transformation is crucial, with McKinsey noting the risk of falling behind for those who fail to do so. Going forward, digital will become the most important sales channel, contributing over 40% of total company revenue.
Learn more: https://hclsw.co/0wzv7y
Digital Transformation and the Marketing ProfessionalMatthew W. Bowers
Defining and understanding digital transformation and the marketing role. How can marketing drive transformation? what are the tasks, strategies and things that can help.
The document discusses the challenges that technology companies face in digital commerce. It notes that technology companies have complex product offerings and networks of resellers that create challenges for digital capabilities. Additionally, technology company customers have high expectations and experience with technology. The document advocates that technology companies focus on the entire customer digital lifecycle of discover, transact, fulfill, and care when developing their digital commerce strategies. It provides details on challenges and opportunities for technology companies in each phase of the digital lifecycle.
RevOps: Automating Revenue Operations to Drive Revenue GrowthJay C
What is RevOps? What's driving adoption? Why is it important? How can business leaders help their organizations "cross the chasm" and find new ways of growing revenue. Learn about RevOps and 2 customer case studies in Finance and Homebuilding industries.
A Digital Solutions Firm providing marketing and technology solutions hosted a webinar on best practices for B2B high tech company websites. The webinar covered the importance of websites for high tech companies, challenges faced by many sites, and the roadmap to success. Key topics included aligning the site with the buyer's journey, using technologies like CMS, analytics and personalization to improve the customer experience, and testing strategies to optimize conversion.
E-commerce (also written as e-Commerce, eCommerce or similar variants), short for
electronic commerce, is trading in products or services using computer networks, such
as the Internet. Electronic commerce draws on technologies such as mobile commerce,
electronic funds transfer, supply chain management, Internet marketing, online
transaction processing, electronic data interchange (EDI), inventory management
systems, and automated data collection systems. Modern electronic commerce
typically uses the World Wide Web for at least one part of the transaction's life cycle,
although it may also use other technologies such as e-mail.
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challengesHolger Mueller
Holger Mueller of Constellation Research shares his key takeaways from SAP's Sapphire confernece, held in Orlando, June 3rd till 5th 2024, in the Orange Convention Center.
IMPACT Silver is a pure silver zinc producer with over $260 million in revenue since 2008 and a large 100% owned 210km Mexico land package - 2024 catalysts includes new 14% grade zinc Plomosas mine and 20,000m of fully funded exploration drilling.
HOW TO START UP A COMPANY A STEP-BY-STEP GUIDE.pdf46adnanshahzad
How to Start Up a Company: A Step-by-Step Guide Starting a company is an exciting adventure that combines creativity, strategy, and hard work. It can seem overwhelming at first, but with the right guidance, anyone can transform a great idea into a successful business. Let's dive into how to start up a company, from the initial spark of an idea to securing funding and launching your startup.
Introduction
Have you ever dreamed of turning your innovative idea into a thriving business? Starting a company involves numerous steps and decisions, but don't worry—we're here to help. Whether you're exploring how to start a startup company or wondering how to start up a small business, this guide will walk you through the process, step by step.
Navigating the world of forex trading can be challenging, especially for beginners. To help you make an informed decision, we have comprehensively compared the best forex brokers in India for 2024. This article, reviewed by Top Forex Brokers Review, will cover featured award winners, the best forex brokers, featured offers, the best copy trading platforms, the best forex brokers for beginners, the best MetaTrader brokers, and recently updated reviews. We will focus on FP Markets, Black Bull, EightCap, IC Markets, and Octa.
Digital Marketing with a Focus on Sustainabilitysssourabhsharma
Digital Marketing best practices including influencer marketing, content creators, and omnichannel marketing for Sustainable Brands at the Sustainable Cosmetics Summit 2024 in New York
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Taurus Zodiac Sign: Unveiling the Traits, Dates, and Horoscope Insights of th...my Pandit
Dive into the steadfast world of the Taurus Zodiac Sign. Discover the grounded, stable, and logical nature of Taurus individuals, and explore their key personality traits, important dates, and horoscope insights. Learn how the determination and patience of the Taurus sign make them the rock-steady achievers and anchors of the zodiac.
The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...APCO
The Radar reflects input from APCO’s teams located around the world. It distils a host of interconnected events and trends into insights to inform operational and strategic decisions. Issues covered in this edition include:
Storytelling is an incredibly valuable tool to share data and information. To get the most impact from stories there are a number of key ingredients. These are based on science and human nature. Using these elements in a story you can deliver information impactfully, ensure action and drive change.
Easily Verify Compliance and Security with Binance KYCAny kyc Account
Use our simple KYC verification guide to make sure your Binance account is safe and compliant. Discover the fundamentals, appreciate the significance of KYC, and trade on one of the biggest cryptocurrency exchanges with confidence.
How MJ Global Leads the Packaging Industry.pdfMJ Global
MJ Global's success in staying ahead of the curve in the packaging industry is a testament to its dedication to innovation, sustainability, and customer-centricity. By embracing technological advancements, leading in eco-friendly solutions, collaborating with industry leaders, and adapting to evolving consumer preferences, MJ Global continues to set new standards in the packaging sector.
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
The Genesis of BriansClub.cm Famous Dark WEb PlatformSabaaSudozai
BriansClub.cm, a famous platform on the dark web, has become one of the most infamous carding marketplaces, specializing in the sale of stolen credit card data.
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.AnnySerafinaLove
This letter, written by Kellen Harkins, Course Director at Full Sail University, commends Anny Love's exemplary performance in the Video Sharing Platforms class. It highlights her dedication, willingness to challenge herself, and exceptional skills in production, editing, and marketing across various video platforms like YouTube, TikTok, and Instagram.
Discover timeless style with the 2022 Vintage Roman Numerals Men's Ring. Crafted from premium stainless steel, this 6mm wide ring embodies elegance and durability. Perfect as a gift, it seamlessly blends classic Roman numeral detailing with modern sophistication, making it an ideal accessory for any occasion.
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Company Valuation webinar series - Tuesday, 4 June 2024FelixPerez547899
This session provided an update as to the latest valuation data in the UK and then delved into a discussion on the upcoming election and the impacts on valuation. We finished, as always with a Q&A