A brief overview of the business, status and progress of Bizyhood as of January 2015. Bizyhood is a Customer Engagement and Marketing platform for small and local businesses, and ties together a business, their customers and the local community.

1. Confidential - Do not distribute
The Main Street Experience. Online.

2. The Problem
Hyper-Local Publishers (HLP)
• Need access to valuable local content
(business directory, events)
• Advertising is their only revenue source
today
Hyper-Local Businesses (HLB)
• Unable to efficiently engage with their
customers
• Can’t specifically target potential customers
in a hyper-local geography

3. The Solution
• Simple and powerful engagement tools that
provides a one-stop shop for all their needs
• Content creation hub
A SaaS-based Marketing platform that provides:
• Content distribution engine
• Ability to sell engagement tools in addition
to Advertising
Hyper-Local Businesses (HLB)
Hyper-Local Publishers (HLP)

4. How It Works
Bizyhood facilitates content creation and distribution for HLBs that creates a
powerful networking effect when performed at a hyper-local level.
Outreach
Integration with hyper-local
destination sites, email,
website and social media.
Content distribution.
Discovery
The wisdom of your customers
vs. wisdom of the crowd.
Promote word of mouth online.
Local SEO. Powerful intent-
driven offers and suggestions
for consumers.
Gives HLBs (for the first
time) simple & self-service
mechanism to leverage the
power of the consumer.
Content creation hub.
Engagement

5. The Bizyhood Platform
https://www.bizyhood.com/
Engagement
• Feedback / Questions
• Events / Promotions
• Loyalty / Referral
• Co-Marketing with other
local businesses
Outreach
• Automated email marketing
• One-click publishing to all
social media and local
properties
Discovery
• Local SEO
• Integration with 3rd party
destination sites
• Bizyhood Search
Minimum Viable Product (MVP)
is built and operational.

6. The MarketOpportunity
hyper-local publisher
sites per community
Each Bizyhood community network will consists of:
hyper-local businesses in
the US
communities in the US
1-225,00022 Million
$27,000/yr per community in real revenue + network value
50
businesses
2,500
consumers
1
publisher

7. Business Model
Freemium model, ranging
from free to $100/month
based on features being
used .
We’re the only directory site that does NOT sell advertising.
Businesses
Free, and no advertising.
Potential for value added
features for them in the
future.
Consumers
Subscription fee for affiliate
program and a percent of
revenue for their features
driven by our content .
(the lower the subscription, the
higher the revenue share)
Publishers

8. Stage 1
How we reach HLB’s
Marketing Strategy
Direct Sales
Citation
Services
Hyperlocal
Sites
Consumers
Other Local
Businesses
HLB on
Bizyhood
Hyperlocal
Sites
Social
Media
HLB’s
Customers
Other Local
Businesses
Social
Media &
Local SEO
Discovery
Stage 2
Get the HLB signed
up/onboarded. Start
Outreach.
Stage 3
HLB starts connecting
with folks that feed
back into Stage 1.
Stage 4
All HLB touchpoints push
info on social media, web
and Bizyhood directory –

9. Traction
240
Claimed Profiles
95
Active Businesses
20
Events Posted
500
Residents
Signed Up
750
Pieces of
Feedback Given
8,400
Customers
Reached
2
Communities
Connected

10. The Competition
Engagement
Outreach
Discovery

11. Competitive Advantages
Low Customer Acquisition Cost
Channel strategy with hyperlocal
destination sites.
Low Customer Churn
Businesses are already less likely to leave their
real-world communities; the same is true for
participants in their online communities.
Content Aggregator
Value is content creation, curation and
distribution – not advertising

12. Who is Bizyhood?
Scott Barnett
Founder
Jim Silverman
UI/UX Designer
Dan Madere
Developer
Kris Glover
Developer
• Serial entrepreneur, Software Developer,
Product Manager, Sales/ Marketing Exec
• AT&T Bell Labs, Transarc (acquired by IBM),
Novera (acquired by TSG Commerce),
eB2B, Atomica/GuruNet (public), BEA, GE
(helped start new battery business)
• Started and boot-strapped Bluenog Corp.
in 2006 (raised $4M VC)
• CEO, Evident Software, 2009 (raised $1M)
• Founder, Bizyhood - 2012
• MS in CS, Columbia University
• Architect/CTO with deep
experience leading technical
teams, software engineering, as
well as broad systems
knowledge
• Navisys (acquired by Accenture),
Cybershift (acquired by Sumtotal
Systems), Opencrowd, Bluenog,
Amazon.com
• Co-founder, Bizyhood - 2012
• BS in CS, Rutgers University
Eugene Fabrikant
Co- Founder
Advisors
Jared Ranere
CEO, Brief
John Piekos
VP, Engineering
VoltDB
25+ years experience in
enterprise IT. Previous
leadership positions at
Progress Software,
EasyAsk and Novera.
5 years in Business
Development, Product
Management for
Outside.in/Patch

13. Funding Needs
Bizyhood has $250K invested to date (friends & family) and is
looking to raise an additional $750K Seed (for an 18 month runway).
• Complete the engagement features
for the HLBs
• Finalize the API’s for the HLPs
• Prove distribution model via the
HLPs
The purpose of this investment is to achieve product/market fit:
2012-3 2014 2015 2016 2017 2018
Revenue 0 0 50,000 2,250,000 12,000,000 48,000,000
Expenses 49,000 165,000 500,000 2,450,000 8,500,000 15,500,000
Financials

14. Contact Info
Scott Barnett
908-216-3026 (m)
scott@bizyhood.com
www.bizyhood.com
Follow Bizyhood:

15. July 2014
MVP #2 Business Site Launched
October 2014
100 businesses, 500 users,
600+ pieces of feedback
Q1 2015
Hyper-local site integration
July 2013
MVP #1 Consumer Site Launched
Q4 2014 Q1 2015 Q2 2015 Q3 2015 Q4 2015 Q1 2016
Communities 2 4 8 13 20 35
Hyper-local
Publishers
3 6 12 20 35 60
Businesses 100 200 400 650 1,000 1,750
Consumers 500 1,500 15,000 100,000 400,000 1,200,000
Growth
Appendix