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1. SEO Framework Overview
Phase 1: Strategise
Stride Digital ourselves in your company to promptly acquire detailed information about
your existing website and marketing, current resources and assets, services/products,
industry, target customers, challenges, goals and everything in between.
Based on the information gathered during our research, we then create a tailor-made SEO
campaign project plan and roadmap, aligned with your company’s goals and budget…
● Onboarding questions
● Client meetings
● Past performance data report and analysis
● Competitor and industry analysis
● Bespoke sitewide SEO audit
● Creation of customer personas
● Campaign planning
Phase 2: Improve
Fixing and tweaking (mostly technical) aspects of the existing website as identified during the
research and audits, to take full advantage of low-hanging fruit and quickly gain increased traffic
(and conversions)…
● Target page analysis and selection
● Technical SEO audit
● Keyword research (existing pages)
● Search analysis (existing pages)
● On-page improvements
● UX improvements
Phase 3: Build
Creating new marketing assets to generate accelerated traffic and growth. This can vary
amongst clients, but generally, this relates to content marketing: producing user-focused,
shareable and search-friendly content. This is crucial to SEO success…
● Content audit
● Content gap analysis
● Keyword research (new pages)

2. ● New topic ideation
● Competitor pages analysis
● Content strategy
● Content management
Phase 4: Promote
Ensuring your services/products and key website pages reach your target customers. This could
be through link acquisition, partnering with influencers and featuring on other websites.
The goal?… To turn your company into an authoritative, trustworthy brand that search engines
rank and customers want to engage with and buy from…
● Analysis and strategy
● Backlink audit
● Prospecting
● Outreach
● Link building management
Phase 5: Analyse
Analysing data and making continuous improvements in order to scale the SEO campaigns and
reach full potential in terms of targeted traffic and conversions. This phase completes the cycle
and forms the basis for continuous cycles at a higher level…
● Data aggregation
● Reporting
● Data analysis
● Testing