Purple Leap conducted market research including surveys of MBA graduates, prospective employers, and students to understand problems in the current MBA education system in India. They also held a chairmen's conclave with industry leaders and MBA college heads to discuss how to make MBA education more relevant to industry needs. Purple Leap then developed BizLeap, an initiative to help institutions produce best-in-class management talent through globally acclaimed programs, state-of-the-art learning infrastructure, industry engagement opportunities, and career guidance and placement support. Their goal is to create a sustainable model that delivers high academic excellence, industry engagement, quality placements, and attracts large numbers of quality students in a cost-effective way for