IBM's transformation into a social business emphasizes the benefits of social tools in enhancing productivity and employee engagement. Leaders in organizations using these tools report significant measurable business advantages through improved collaboration and knowledge sharing. The document highlights the importance of integrating social capabilities with analytics and mobile tools to foster a more connected workforce.

1. IBM’S JOURNEY OF BECOMING A
SOCIAL BUSINESS
Christopher Crummey
Executive Director of Sales for Social Business

2. [Title]
IBM’s Social Business Transformation
@ccrummey

3. DIGTIAL IBMer
SALESCONNECT
DAY IN THE LIFE

4. The Digital IBMer

5. Digital IBMer = How IBMers work

7. POWER OF SOCIAL BUSINESS

8. …”nine out of ten executives whose
organizations use social tools report
some measurable business benefit
with employees, customers, and
business partners.”
“Evolution of the networked enterprise”, McKinsey & Co, March 2013

9. SOCIAL IS ORGANIC, LIVING &
BREATHING
EXPERTISE
LOCATION
WISDOM OF
THE
CROWDS
SPEED
ENGAGED
EMPLOYEE
S
CUSTOMER
S
ATTRACT
MAINTAIN
TALENT
NETWORKS

10. EXPERTISE

11. “If only HP knew
what HP knows,
we would be
three-times more
productive.”
Lew Platt –
Former CEO HP

12. WISDOM OF THE CROWDS

13. Wisdom of the Crowds: BBC research
50,000
100
4,514 4,510

14. Wisdom of the Crowds

15. “While I was
sleeping my
network was
working for
me!!!”
“as smart as
the experts
just
moments
later”

16. INFORMATION FLOW

18. My Tippers
List
Organic
Resharing
Audit trail of
what version

19. 65 Communities
23 Shared
Folders

20. EMPLOYEE ENGAGEMENT

21. 751 Comments
205K Visits
175 Likes

24. New 2 IBM - On Boarding

29. DIGTIAL IBMer
SALESCONNECT
DAY IN THE LIFE

30. SalesConnect

31. Notes Client Integration

32. Expertise Location

33. Integration

34. Social + Analytics Integration

35. Social + Analytics Integration

36. Mobile Integration

37. Hootsuite Integrated with Connections & SugarCRM

38. QUESTIONS