CoCubes.com: Transforming campus recruitment in India, A new digitized methodology for hiring and engagement.

1. Campus Recruitment in India
CoCubes.com

2. How does campus recruitment work in India?
Year round recruitment from 17000+ colleges
17000+ colleges (3000 engineering, 3000 MBA)
4 MM students graduate each year (0.5M engineers)
7 IIM’s, 7 IIT’s, 20 NIT’s are the premier colleges
Low public data beyond top 100 rankings (not comprehensive)
More than 1000 firms recruit from the top 100 colleges of India
The Big 5 cumulatively recruited >50,000 engineers last year
Mostly offline processes with low top management visibility

3. Campus Lifecycle – Current problems
Long cycle, ineffective communication results in loss of candidates/high costs
Single failed campus visit is a huge cost
2 HR, 2 Interviewers. 3 days of effort
Manpower cost ~ INR 45k – 60k
Travel cost ~ INR 20k – 40k
Acco. ~ INR 20k – 40k
Miscellaneous (dinner, test papers etc)
Decreased ability to differentiate firm
Restricted engagement with students resulting
in significant inability to understand, engage and
influence them
Insufficient data capture to drive ‘Smart Hiring’

4. About CoCubes.com
Leverage technology to engage/recruit best people from campus at low cost
India’s only online end‐to‐end campus recruitment platform
Core IIT Alumni team: www.cocubes.com/aboutus.aspx
Online platform tested in over 250+ colleges, 35000+ students
Venture funded by www.ojasventures.com, fund by NS
Raghavan, co‐founder and former JMD of Infosys (2000)
CoCubes provides the right mix of offline and online services
Offline: bring college online, student helpline
Online: SMS enabled platform
Knowledge partnership

5. From (< 1 day) TO (> 1 year)
Paradigm shift in campus engagement with GenY
Engagement Pre Campus On Campus Post Campus
Lower internal costs for recruitment and attract better quality hires through early and consistent online
engagement
24*7 campus presence to engage Start "on‐the ‐go" as and
Efficient and centralized online process
and identify top candidates across when hiring plans
th resulting in visibility and cost savings
colleges at 1/20 of regular cost finalize
Detailed Activity Chart
Zero Upfront Work: CoCubes brings a. Shortlist from Online Detailed MIS to
colleges online (final/pre‐final year) “students following" assessment support strategy
b. Share "job profile" module with Pre‐boarding
Tools to engage with ppt and video "Live View" processes online
a. SMS/internet communication c. Students apply from Interview Keep hired
b. "Launch‐a‐contest" projects etc across India process mapped candidates warm
c. Content sharing module d. Plan efficient travel online and aware
d. Detailed company profile based on actual Automated
e. "Expert Panel" for students numbers report
f. Engagement tools: SMS Polling, generation
Gallery, Events, SMS Hotline Contingency
planning
Proprietary tool for identifying right
candidates

6. Pre Hiring Engagement
Keep students engaged and informed through internet and SMS, take feedback

7. Online Campus Recruitment: Pre‐campus
See who/how many are interested in your firm, save travel/people costs

8. Post Hiring Engagement and On boarding
Keep hired candidates warm and reduce manual on‐boarding effort

9. Case Study I: Evalueserve (KPO with 2000+ people)
CoCubes is annual partner for pan – India colleges
Able to save on multiple campus visits due to upfront information
Branding campaign cleared doubts among students on the
difference between KPO and BPO resulting in more applications
Platform offers single point of communication with students and
colleges

10. Case Study II: Top 10 IT firm of India (15,000 + people)
Improvement in interview process efficiency, student engagement
Able to benchmark actual interview time against internal training,
identify interview trends, automatic reports for individual
candidates captured, reduction in total effort by over 50%
Case Study III: IT Services firm with > € 1.5 billion revenues
Checking if MBA’s from Tier III institutions would opt for BPO
Less than 2 weeks of turnaround time with 10 MBA colleges in NCR
End‐to‐end process done, mismatch in required communication
skills, quality students (even after branding campaign, role clarity)
showed low interest due to lesser initial salary levels

11. Case Study IV: BPO firm with 20,000+ headcount
Pilot run for cost saving measurement due to efficiency, centralized
place for hiring, capturing student feedback
Predicted student turnout within 20% : Challenge in the BPO
sector is low turnout of students. Our estimates beat TPO by over
300% resulting in high travel cost and people time saved
Created high brand awareness resulting in better prepared
candidates along with capturing feedbacks to improve process

12. Going Forward
Harpreet S. Grover
Founder & CEO
harpreet@cocubes.com
+91‐9873158866
CoCubes.com
3rd Floor, AIT, Sector 55, Gurgaon
0124‐4234920