Rambling presentation about bike sharing and Nice Ride Minnesota

3. Decrease dependence on cars and gas. Reduce downtown congestion.

4. Open door to active transportation.

5. Make the connection between active transportation and health.

7. Who we are Non-profit owner-operator 116 stations and 1,200 bikes 16 employees Portable, solar-powered stations; open April – mid-November Same equipment used in London, Washington DC, Montreal, Boston, Toronto, and Melbourne.

8. Where, so far?

9. By the Numbers First Year Experience (June 10 – Nov. 7) 100,817 rides 29,077 24-hour subscriptions sold 1,302 1-year subscribers 1 bike lost 1 reported crash 0 accidents with injuries 2nd Year Experience to date (April 8th - ?) 193,000 rides 3,700 1-year subscribers

10. Real time information

11. https://secure.niceridemn.org/data2/bikeStations.xml<stations lastUpdate="1318282529277" version="2.0"><station> <id>2</id> <name>100 Main Street SE</name> <terminalName>30000</terminalName> <lat>44.984892</lat> <long>-93.256551</long> <installed>true</installed> <locked>false</locked> <nbBikes>10</nbBikes> <nbEmptyDocks>12</nbEmptyDocks></station http://www.codeline-telemetry.com/maps/msp-depletion_summary.htm

12. Active commutes Physical inactivity is one of the leading causes of death in developed countries Obesity in Minnesota < 10% 2010 24.8% Active commuters cut their odds of obesity by 50 percent. They have lower blood pressure, body mass and triglyceride levels.1 (1.) Penny Gordon-Larsen, University of North Carolina in Chapel Hill

13. How many trips replaced car trips? When asked to recall their most recent trip, 19% of Annual and 30-day subscribers reported they would have driven a car had it not been for Nice Ride.

14. Choosing to Live Downtown and Drive Less “In downtown Minneapolis, the average vacancy rate fell from 6 percent a year ago to just 1.2 percent during the second quarter. In downtown St. Paul, vacancies plummeted from 7.1 percent a year ago to .08 percent in June.” “Renters squeezed in race for apartments,” Jim Buchta, Star Tribune, August 23, 2011. 2000 – 2010 Census Downtown Minneapolis + 32% Downtown St. Paul + 18% Overall city population was flat

15. Where do 1-year subscribers live? The vast majority of subscribers live within Zip codes where we have stations.

16. Momentum

17. What did people use the bikes to do? Most of the trips I take fall into this category: What is your primary use of Nice Ride?

18. How long were their trips? 24-hr subscribers take longer trips. Annual subscribers are not a significant source of revenue beyond the cost of subscription.

19. Where do 24-hour subscribers live?

20. When did people ride? Annual subscriber use peaks during the work week Casual (24-hr) use peaks on weekends Data visualizations by Alan Shilepsky and Alan Wernke of Wernke Consulting Services (www.wernke.com)

21. Where did people ride? Station locations influence usage patterns. Stations with high usage tend to serve other stations with high usage.

22. Where did people ride? Back and forth. A lot.

23. Where did people ride? There and back again.

24. What do people like? Convenience factor is overwhelmingly cited as the thing subscribers like most about the system.

25. Did having a subscription change behavior? Subscribers reported an increase in biking among all groups.

27. Experiences—bikes tours

28. Discounts

39. More Nice Ride http://www.niceridemn.org facebook.com/NiceRideMN The Bike Sharing Blog http://bike-sharing.blogspot.com/ Oliver O’Brien Bike Share Maps http://bikes.oobrien.com @niceridemn