PRESENTATION ON RIDE-SHARING PLATFORMS, INTERFACE AND POTENTIALS IN BANGLADESH, Uber, Pathao, Myride

1. WELCOME
!

2. A REVIEW OF RIDE-SHARING
PLATFORMS,
INTERFACE AND POTENTIALS
IN BANGLADESH
!
Presentation by-
A.B. M. Hasanul Kabir

3.  Ride-sharing, or shared mobility, is an innovative on-demand transportation
strategy that enables users sustainable transport, reduce vehicles
utilization, increase vehicle occupancy and public transport ridership.
 It can be termed as ‘Urban Solution’ to reducing traffic jams (The Financial
Express, 2018).
 Take out people from far and near within the shortest possible time.

4.  The ride-sharing services have got a lion share acceptability in the
developed as well as developing countries especially, among young
generations.
 It reduce hassle of maintaining private transportation vehicles tremendously
and removes the tiresome.
 It is the most convenient and friendly mode of transportation it raises and
untapped opportunities to capture the potential market, increasing market
share.
 Creation of employment, reducing traffic jams which subsequently generate
a major source of revenues.

5.  The system accepts real-time requests from passengers
 Schedules motorbike or cars pick them up
 TIME, CAPACITY and MONETARY constraints are kept in mind

6. Feedback/ Rating
payment and trade off
Passenger submits
request
Cloud searches for taxi
which minimizes travel
distance
Pickup passengers
to start routing
Cost increase
/decrease depending
on road traffic

8.  User-friendliness, real-time response, and no maintenance hassle also
influence moderately to use it rapidly.
 App-based ride-sharing, travel tickets, online procurement.
 Reduces the amount of effort needed, time, and cost of mobility
 Marginal fare for a passengers of discount ride.
 Increases income of Taxi Drivers
 Saves a tons of fuel
 Lesser traffic

9. Problems and hassles in using ride-sharing services:
 Unprofessionalism of the drivers, poor internet and network delay,
 Inconsistency of pre and post-ride fare, poor and troublesome apps and
servers
 Unfit vehicles, unexpected delay, and non-responses on emergency
situations have made the service not up to the expectation.
 Ride-sharing companies disrupted the transportation system slowly in its
role.
 Its role as a liaison between customers and drivers, the company takes a cut
and the platform is among extenuate the govt. revenue.

10.  Vehicle capacity constraint.
 Riders that can sit in taxi.
 Total seats of vehicle at anytime.
 Rider does not pay more.
 Car driver does not earn more.
 Ride without apps use to earn more revenue.
 Fare of existing rider decreases every time a new rider joins the trip.

11.  This constraint says that a driver should charge for all distances they travelled.
Intuitively the driver should make money for the distance of reroutes incurred by
the join of any new passenger.
 In 2021, with the lifting of pandemic restrictions, Uber has had problems in getting
enough cars on the road to meet newly increased demand.
 It has offered sign-up incentives and significantly raised prices for rides.
 But it's also fiddled with compensation structures, so drivers tend not to share in
the bigger fares—while their earnings are up, it's due more to bonuses rather
than pocketing a percentage of the tab.

12. Others
Ride Share-Car
CNG
12%
Ride Share-Bike
63%
21%
4%

13. Obhai
SAM
RideOx
MUV
Amarride
Puckme
Bangladesh Road Transport Authority
(BRTA) approved 12 ride sharing companies
up to 2021in line with the Ride-sharing
Service Guidelines 2017 to legalize the
services in the country.

14.  Uber has served more than 4 million riders and created livelihood opportunities for
upwards of 175,000 driver-partners.
 A enlisted biker earns 500-1000 Taka at the end of the day after meeting all expenses
for the running of the bike.
 And a car earns 1000-2000 Taka at the end of the day after meeting all expenses for the
running of the car.
 Along with the Food delivering services (like uber eats, shohoz food) has added more
than a million of user in two big cities of Bangladesh.
 The requirements of different riders and passengers providing Regular, Premium, XL etc
service the companies met up the demands.
 Offering promo codes and discounts for new riders added more appreciation to all users
and non users.

16.  The cloud consists of multiple servers for different
purposes and a monitor to oversee the running of
the system.
 Drivers and passengers use the smartphone App to
interact with the system, but are provided with
different user interfaces.
 A taxi automatically reports its location to the cloud
via the mobile App.
 The taxi establishes the connection with the
system, a rider gets on and off a taxi, or at a
frequency while a is connected to the system.

17. Passenger submits
ride request Q to
Communication
Server
Communication
server sends it to
Indexing Server to
search taxis that
likely to satisfy Q
The Indexing Server
returns to
Communication Server
Communication Server
returns feedback with
the lowest travel
distance of raider
Each passenger is
asked whether
they would like to
accept the request

19.  The average motor vehicle speed in Dhaka city is 5 to 6 km/hr in office hour.
 According to world bank traffic eats up 3.2 million work hours per day in Dhaka (The
World Bank, 2017).
 Only 4% of the private cars are actually used with an average of 50-60 rides per month
taking out time and depreciation money idly.
 Convenient and on-demand location is completely absent in the traditional
transportation system is replacing by ride sharing.
 Already ride-sharing providers faces complaints from various governments that it shirks
its tax liabilities onto its drivers and that the drivers are often non-compliant about
paying their taxes.
 More tax legislation could exacerbate the problem and will also mean either an
increase in ride fares or the end of the operations of particular ride-sharing providers.

21.  The ride-sharing services have distinct prospects and challenges from the
perspective of Bangladesh.
 Proper initiatives should be taken from the standpoint of executives as well as
the law-making body to overcome the
 Utilize the prospects and opportunities so that this service can be reached to
other cities successfully.
 Ride-sharing organization, the government can render crucial role-taking
appropriate initiatives.
 Providing subsidies to save infant industries, providing logistics and
infrastructural support.

22.  Proper way in getting license and route permission, offering loan on easy
terms.
 Government can reconsider the 5% levied tax, and offer tax rebates
 Service providers also required to strengthen the quality of apps and servers
 By extending and focusing the other cities within the shortest possible time.
 Awareness and reach the services to potential customers by suitable
promotion and advertisement.

23.  The Financial Express, 2018
 The World Bank. (2017). A Modern Dhaka is Key to Bangladesh’s Upper-Middle Income
Country Vision. Retrieved 30 August 2019, from https://www.worldbank.org/en/news/press-
release/2017/07/19/modern-dhaka-key-bangladesh-upper-middle-income-country-vision
 Amey, A., Attanucci, J. and Mishalani, R., (2011). Real-time ridesharing: opportunities and
challenges in using mobile phone technology to improve rideshare services. Transportation
Research Record, 2217(1), pp.103-110.
 Md. Nazmus Sakib, Md. Hasan Mia, (2019), The Ride-Sharing Services in Bangladesh:
Current Status, Prospects, and Challenges, European Journal of Business and
Management, Vol.11, No.31, 2019