Densenetwork of public-use bicycles, designed to extend the reaches of existing public transportation systems The “First and Last Mile” of your trip
Current Systems: Upcoming Systems: Charlotte Portland Denver Chicago Boston San Francisco Washington, DC New York City SanAntonio Austin Houston Fort Worth
Received $1M start-up money from DNC Host Committee in 2008 Sponsors include Kaiser Permanente, BP and Suncor Energy Formed 501(c)3 non-profit to run system • Enables receipt of charitable donations Governing Board of Directors Created 12 new jobs Works closely with Denver RTD and City of Denver
First Year: • 500 bikes, 50 stations • 102,981 Rides • 34,000 members • 43.16% B-Cycle trips replaced car trips • 20% of members combined trips with light rail or bus commutes Second Year: • 202,731 Rides • 44,000 members • Adding 280 bikes and 30 stations for third season
Fastest growing city in US (pop. over 500,000) 1.8 million residents and employees by 2030. Off-street paved bike path miles: 57.3 miles Existing on-street bike lane: 16.27 miles Existing on-street “sharrow” route: 40 miles Rapidly growing and enthusiastic cycling community
76% would use a bike sharing program if Fort Worth had one, while 10% would not. • 78% of bike owners would use bike sharing • 80% of those age 25-44 would use bike sharing 69% would use bike sharing as an alternative to driving their vehicle 50% would use bike sharing in combination with public transportation 77% would use bike sharing for social/recreational reasons; 57% for exercise; 41% for errands 84% would use bike sharing Downtown; 73% at West Seventh Street/Cultural District; 51% in Near Southside
Employees in Service Area: 96,000* Tourists: 5,500,000 million/year** Residents: 600,000 within The T service area*2005 population within proposed bike share locations**Fort Worth CVB Website
Almosthalf of adult bicyclists are between the ages of 25-44, and make $75,000 or more per year Advertising opportunities - demonstrating a commitment to support healthy and environmentally-friendly transportation Providesemployees with a healthy alternative to car use, increasing employee physical activity and reducing medical costs.
30Stations with an average of 10 bikes at each station Average ½ mile between stations Concentrated downtown, near transportation hubs (ITC), spreading out to popular destinations • Sundance Square • West Seventh Street/Cultural District • Near Southside/Medical District • TCU
Approximately $1.43M Capital Startup Cost • Awarded $941,000 grant from Federal Transit Administration in July to purchase 30 stations • The T contributed $100,000 as the local match • $370,000 is needed to purchase 300 bikes Estimated $500k Annual Operating Budget • Membership and User Fees • Sponsorships • Advertising • Partnerships
Proposed ProposedMembership Fees: Usage Fees: 24-hour - $8.00 $0.00 for the first half hour 30-day - $30.00 $1.00 for the second half hour 7-day - $20.00 $4.00 for each half hour Annual - $80.00 thereafter.
A. Station SponsorshipB. AdvertisingC. Business Partnership
Branding at desired, available bike share station, including… • Logo on kiosk $30,000 for 1 year • Advertisement on display or • Station naming rights $20,000 for 3 years Branding on 10 bikes
Sponsor listing on the system website and mobile application, including logo and hyperlink. Branding on member e-newsletters, map handouts and other promotional materials. Regular mentions on system social media platforms. Sponsor visibility at system launch event Discounted membership for employees
Advertising $1,000 per bike per year • Front Basket (left & right panels) • Rear Wheel Skirt Guard (left & right panels) $2,000 per station display per year • 25.5” X 28.5” Poster (opposite map)Business Partnership Subsidized memberships Discounted products or services
Be a Part of Fort Worth History! Sponsor Bike Share