Sam Herr of Portland Bike Share presents at GrowSmart Maine's Forum: 21st Century Transportation: Shared Vehicles, E-Bikes and their Implications for a Smart Growth Economy in Maine

1. PORTLAND BIKE SHARE
MAKING IT HAPPEN!

2. ABOUT SAM
Entrepreneurial expertise
Bike Share expertise
Bicycle transportation expertise
Expertise in implementing new
sustainable technologies into
communities
"Having helped launch the Hubway bike share system as Director of the Bicycle Programs for Boston, and now
overseeing Pronto for Seattle as Chief of Active Transportation for the City, I know what it takes to launch and run
a successful bike share system. Having worked with Samantha Herr, I have full confidence in her expertise and
abilities to create a successful bike share program. Portland is lucky to have her at the helm." - Nicole Freedman
Veteran bike-commuter

3. Bike Sharing is an innovative,
sustainable, healthy public
transportation option designed for
short distance point-to-point trips.
Users pick up a bike at any self
service station and return the bike to
any station located within the system.
WHAT IS BIKE SHARE?
“Bike Share would bring us up to speed with other progressive cities as well as provide a feasible
alternative for getting around Portland without having to drive everywhere.” - Portland Resident

4. WHY LIKE BIKE SHARE?
CONSUMERS
Active Transportation
Makes streets safer for all users.
Complete Streets
Creates jobs and generates economic activity. 66% of bike share riders
use bike share to go somewhere where they will spend money. Tampa
Bike Share produces $7 in local economic activity for every trip.
Economic Development
Fills gaps in other public transportation networks to
create more access to destinations around the city.
Transit
Easy to access and use.
Convenient
A way to engage in community. Easy and fun way
for tourists to visit and experience and the city.
Social & Friendly
Improves Bikeability
Low cost option- annual bike share passes are
typically not much more than monthly subway
or bus passes.
Low Cost
MUNICIPALITIES
Encourages active lifestyle, combating health concerns
like obesity and diabetes.
Provides low barrier entry, Increasing overall
bicycle ridership, and making bicycling safer
for all riders.

5. OUR COMMON “LIKE”
WHY CONSUMERS, BUSINESSES AND MUNICIPALITIES LIKE BIKE SHARE
Traffic Reduction Environmentally
Friendly
Healthy Improves Bikeability
Provides low barrier to
entry, increasing overall
bicycle ridership, and
making bicycling safer for
all riders
.82 fewer lbs of CO2 enter
the atmosphere for every
mile cycled rather than
driven
Reduces traffic congestion
and parking problems in
high density areas
People who cycle for 30
minutes, 5X a week take
half as many sick days.
Cycling for 3 hours/wk can
reduce risk of heart
disease by 50%
Economic
Development
Creates jobs and
generates economic
activity. 66% of bike share
riders use bike share to go
somewhere where they
will spend money. Stations
stimulate economic
activity.

6. 6NORTH AMERICAN CITIES WITH BIKE SHARE
Bike Sharing is constantly growing throughout the US and the World

7. 2012
City of Portland
Bicycle and
Pedestrian
Comprehensive
Plan outlines goal
to investigate bike
share
City of Portland
receives EPA
Smart Growth
Building Blocks for
Sustainability
Technical
Assistance Grant.
Memorandum
report produced.
2013
Nov 2014
City of Portland
issues a Request
for Information for
Bike share
vending and
operations
City of Portland
concludes that it
does not have
resources to make
bike share happen
2014
2015
Sam moves to
Portland and
wonders why there
is no bike share,
investigates, and
decides to launch
bike share effort
Portland Bike
Share, Inc. is
founded as the
owning and
operating
organization for
Portland’s bike
share system
2016
History of Bike Share in Portland

8. WHAT PORTLAND IS SAYING
*Quotes taken from Healthy Portland Community Interest Survey
“Bike Share would promote active
transportation and hopefully reduce the
use of vehicles for short trips.”- Portland
Resident
“I think Bike Share would be an
excellent option. If available, I would
use it to commute in from South
Portland.” - South Portland Resident
“I think a bike share would be an added
incentive to tourists who want to experience
the city outside of a car or bus. It would
promote people seeing more than just
commercial street, they could travel from
the East End to the West End and shop/eat
along the way. I think it would alleviate
some of the parking issues we have
downtown, too for the residents of the city.”
- Portland Resident

9. “Bike Share would make some
errands much easier than using a
car due to parking. Also, if friends
or family were in town, we could
use the bike share to get around
the city without having to drive.
Riding a bike is a fun way to
experience a city.”
PORTLAND RESIDENTS
“It seems like something that
would be very popular in Portland,
leading to more people using a
bike for short trips rather than
driving. That leads to cleaner air
for everyone. Also, I can see the
potential for social bike trips to
become more popular.”

10. ABOUT PORTLAND
BIKE SHARE
WHO IS PORTLAND BIKE SHARE?

11. ABOUT PORTLAND BIKE SHARE
Director
Operations
Manager
Marketing
and Outreach
Coordinator
Head
Mechanic
Part Time
Techs
Events
Staff
Portland Bike Share is a non-profit entity founded by Samantha Herr with the mission of
planning and implementing a bike share system for the Portland Metro Area.

12. Fill in and Greater Metro Expansion
Phase Three
Portland Peninsula
15 Stations, 150 Bikes
Phase One
Portland and South Portland Expansion
Additional 10 Stations, 100 Bikes
Phase Two
PROPOSED SYSTEM OVERVIEW
GREATER PORTLAND
01
02
03

13. 13
66,000 residents in
Portland.
27% of jobs are
creative occupations.
120,000 day
residents in Portland
(includes people who
commute in for work) 46,596 residents between 18-
65 years of age.
2,910,588 summer
tourists in Portland.
48% of Portland residents
have an advanced degree.
The average wage for a
Portland resident is $45,199.
PORTLAND DEMOGRAPHICS
Statistics taken from the Portland Chamber of Commerce Economic Scorecard 2015 Report, US Census, Data, Maine Office of Tourism, and Portland Planning
Department

14. POPULATION STATISTICS
24,254,902
tourists in Maine May-
August 2015
2,910,588
tourists in Portland
May-August 2015
96,000
boardings/month
during the summer at
Portland Jetport
35 departures/day
to 10 major hubs
171,434 rail
boardings/year
5 trains/day to
Boston
500,000 coach
bus
boardings/year
22 intercity bus
trips/day
195,582 ferry
riders/month from
Ocean Gateway
and Casco Bay
Lines
203,914
Greater Portland
urban area
residents
1.3 million
residents in Maine
524,000
residents in the
Greater Portland
Metro area

15. April 2016 June 2016 April 2017
Fundraising
Pre-launch
Preparations
Secure
Sponsorships
and Donations
Fundraising
Goals Met,
Equipment
Purchased
Pre-Launch
Event
Marketing LAUNCH
IMPLEMENTATION TIMELINE
August 2016
Launch
Preparations

16. Ridership
1,000 Annual & Monthly Members
1k
5,000 Casual Users
5k
6,000 Year 1 Riders
6k
Revenue Sources
BIKE SHARE PROJECTIONS
PHASE 1
Sponsorships, Partnerships and Gifts 90%
Ridership 10%

17. 1 Presenting Sponsor
30 Bicycle Sponsors
15 Station Sponsors
6,000 Riders
$800,000
$150,000
$320,000
$165,000
PHASE 1 REVENUE PROJECTION
“Sponsorship” can be in the form of grant, gift, donation, partnership, or crowd source funding.

18. Promotional Assets
1
2
4
5
6
3
1. Station Ad Panel
2. Station Name
3. Station Kiosk
4. Bike Front Rack
5. Bike Frame
6. Bike Fender
7. Digital and Social Media
8. Print Media
9. RFID Card
7
8
9

23. 3
2
1 2-3pm Test Ride Event
3-5:45 Expo
May 19th Chamber Mile Event
portlandbikeshare.com
Join Mailing List
HOW TO GET INVOLVED
Give a Gift/Become a Sponsor
Give a gift to Portland Bike Share, become a sponsor, and/or stay tuned for a
crowd funding campaign in the works.

24. ‹#›
samanthazherr@gmail.com
+1 (520) 307 3482
Email
Mobile Phone
KEEP IN TOUCH WITH US
PORTLAND BIKE SHARE
For bids or inquires please contact Samantha Herr