1.
Request for
Qualifications
TAMPA BIKE SHARING PROGRAM:
SPONSORSHIP & MARKETING
OPPORTUNITIES
issued by:
10.2014

2.
TABLE OF CONTENTS
Introduction to Bike Share
 Overview p.1
 Benefits of Bike Share p.2
 Where is Bike Share p.3
Coast Bike Share
 Program Overview p.6
TAMPA BIKE SHARE: SPONSORSHIP & MARKETING OPPORTUNITIES
Bike Share Sponsorship
 Promotional Assets p.8
 Sponsorship Opportunities p.9
 Advertising Assets p.10
 Comparable Assets p.11
 Consumer Reach p.12
 Notable Sponsors p.13
Selection Process
 Deadlines, Selection
Criteria & Submittal Info p.14
Sponsor or Advertise on this bike,
kiosks, docks, maps, and much
more! An amazing opportunity.

3.
INTRODUCTION
TO BIKE SHARE

4.
INTRO TO BIKE SHARE
Bicycle sharing is a healthy and sustainable form of public
transportation in which bicycles are made available for shared
use by individuals on a short term basis. The bicycles are geared
primarily for transportation: to get to and from work, and for
leisure and recreational trips. Proven to be incredibly successful
in cities around the globe, bike share provides a fun and healthy
way to commute to work, zip around town and explore the sites.
The City of Tampa is preparing to launch a bike
share program with a network of 300 bicycles
and 30 stations to serve Tampa Bay area
residents, workers and visitors.
CycleHop is reaching out to local companies
to gauge interest for supporting the new
program through sponsorship, advertising
and membership endeavors. Bike share is a
genuine and rewarding way to connect with your
customers and employees while energizing the
community. With your help, bikes will start rolling
soon and Tampa will become an even better
place to live, work and visit.
PROGRAM HISTORY
Mayor Bob Buckhorn embraces the new bike
share program as a cornerstone of Tampa’s
investment in transportation infrastructure. The
goal is to connect communities, attractions,
and destinations; create green jobs; and attract
companies and leading professionals to the
region. This foundation will allow Tampa Bay’s
economy to grow and prosper.
In late 2012, Mayor Buckhorn and the City of
Tampa requested proposals for a bike share
system. “I was pleased to announce that a
partnership between CycleHop and Social
Bicycles won,” said Mayor Buckhorn. “While we
join cities like London and Washington, D.C. in
having a bike sharing system, we will be the first
large city in the United States to implement a
fourth generation program.”
The city and other local partners have also
committed to a vast expansion of bicycling
infrastructure alongside the bike share
program’s launch with a number of major
projects in the coming years. This includes three
mixed use trails. The Tampa Riverwalk will,
once complete, run 2.3 miles along the east
bank of the Hillsborough River; The Selmon
Greenway, will create a linear park below a
current expressway tying Ybor City to the river;
and the Green Spine will allow for a seamless
connection from Ybor City to Hyde Park through
the heart of downtown.
Ultimately, bike share it is about creating
community, making it easier to get around town
to visit business, restaurants, parks, and events.
It is about the serendipitous stop at the shop
you've never noticed, because you took a route
you had never imagined.
Mayor Buckhorn stated it best, “Intellectual
capital is mobile. Young, educated employees
can work anywhere. Through programs like bike
share, we are transforming Tampa into a more
livable, connected city.“
2X
THE US DOUBLED ITS BIKE
SHARE FLEET IN 2013. AND
WILL DO SO AGAIN IN 2014.
TAMPA BIKE SHARE: SPONSORSHIP & MARKETING OPPORTUNITIES 1

5.
BENEFITS OF BIKE SHARE
Planet
Bike share is the most
environmentally friendly
form of transit – no
pollution, just fresh air
and big smiles.
Health
Riding a bike is good for
you: people who cycle for
30 minutes, 5X a week,
take half as many sick
days as those who don’t.
Economy
Bike share has a positive
impact on the local
economy. Every bike
share trip produces $7 in
local economic activity.
Transit
Bike share complements
existing forms of public
transportation, working to
create a comprehensive
network of transit options.
50%
3 hours of biking per
week can reduce the
risk of heart disease
and stroke by 50%!
.82
.82 fewer pounds of CO2
enters the atmosphere for
every mile pedaled rather
than driven.
Why consumers love bike share
fun Turns commuting into
a daily adventure
easy Quick & convenient way
to get around town
green Promotes clean &
sustainable transit
engaging Fosters pride
in community
40%
Percentage of bike
share users who
reported driving less
due to biking.
healthy
social
local
friendly
66%
66% of riders use
bike share to travel to
destinations where they
will spend money.
Improves vitality
and fitness
Shared experiences
with friends
Stop & shop: drives
local commerce
Ideal way for
visitors to explore
TAMPA BIKE SHARE: SPONSORSHIP & MARKETING OPPORTUNITIES 2

6.
WHERE IS BIKE SHARE?
Bike share is the fastest growing form of public transportation in
the world. First popularized in Europe, bike sharing has quickly
blossomed around the world. To date, there are over 700 cities
with bike share programs, and 1 million bikes rolling on streets
worldwide.
700+
WORLDWIDE BIKE
SHARE PROGRAMS ARE
CURRENTLY ACTIVE OR IN
DEVELOPMENT
Explosive Growth in the United States
Bike share has blossomed in under a decade
in the US, with 100 systems active or in
development in 2014.
1
2007
100
2
2008
15
2
2009
7
2010
490
14
1
2011
21
2012
90
40
2013
100
2014
4
TAMPA BIKE SHARE: SPONSORSHIP & MARKETING OPPORTUNITIES 3

7.
WHERE IS BIKE SHARE?
Bike Share Systems in the United States
ACTIVE CITIES PLANNED CITIES
Alexandria, VA
Arlington, VA
Aspen, CO
Austin, TX
Boston, MA
Boulder, CO
Brookline, MA
Broward County, FL
Buffalo, NY
Cambridge, MA
Charlotte, NC
Chattanooga, TN
Chicago, IL
Cincinnati, OH
College Park, MD
Columbus, OH
Denver, CO
Des Moines, IA
Fort Worth, TX
Greenville ,SC
Houston, TX
Indianapolis, IN
Kailua, Oahu, HI
Kansas City, MO
Madison, WI
Miami Beach, FL
Milwaukee, WI
Minneapolis, MN
Nashville, TN
New York City, NY
Oklahoma City, OK
Omaha, NE
Rockville, MD
Salt Lake City, UT
San Antonio, TX
San Francisco, CA
Santa Clara Cty, CA
Savannah, GA
Somerville, MA
Spartanburg, SC
Tulsa, OK
Washington, DC
Anaheim, CA
Atlanta, GA
Baltimore, MD
Boise, ID
Bridgeport, CT
Cleveland, OH
Dayton, OH
Detroit, MI
El Paso, TX
Hoboken, NJ
King County, WA
Long Beach, CA
Long Beach, NY
Louisville, KY
Miami, FL
Norfolk, VA
Orlando, FL
Philadelphia, PA
Phoenix, AZ
Pittsburgh, PA
Portland, ME
Portland, OR
Providence, RI
Richmond, VA
San Diego, CA
Sacramento, CA
Santa Monica, CA
Tampa Bay, FL
TAMPA BIKE SHARE: SPONSORSHIP & MARKETING OPPORTUNITIES 4

8.
BIKE SHARE
IN TAMPA
TAMPA BIKE SHARE: SPONSORSHIP & MARKETING OPPORTUNITIES 5

9.
PROGRAM OVERVIEW
PROGRAM MANAGEMENT
• Program Oversight: City of Tampa, FL
• Bike Share Operator: CycleHop, LLC (cyclehop.com)
• Bike Share Equipment: Social Bicycles (socialbicycles.com)
PROJECTED USAGE
• Annual number of users: 50,000
• Annual number of trips: 500,000
BUDGET
• Investment in Bike Share Equipment and Setup: $1,600,000
• Annual Operating Costs: $650,000
• Revenue Sources: User Fees and Sponsorship
SYSTEM COVERAGE AREA
The system will cover downtown Tampa and the surrounding
neighborhoods including Hyde Park, Ybor City, Davis Island,
Channel District and Tampa Heights.
300
THE NUMBER OF
BICYCLES IN THE TAMPA
BIKE SHARE PROGRAM
30
THE NUMBER OF BICYCLE
STATIONS IN THE TAMPA
BIKE SHARE PROGRAM
300
BIKES
TAMPA BIKE SHARE: SPONSORSHIP & MARKETING OPPORTUNITIES 6

10.
BIKE SHARE
SPONSORSHIP
TAMPA BIKE SHARE: SPONSORSHIP & MARKETING OPPORTUNITIES 7

11.
PROMOTIONAL ASSETS
As cities from coast to coast search for healthier, less expensive
ways to help locals and tourists get around, bike share has been
adopted as a highly effective and hugely popular mode of transit.
Early adopters are reaping the benefits of getting in at the ground
floor, as the popularity of bike share is exploding and sponsors/
advertisers can capture mindshare with a growing audience.
PRESENTING SPONSOR
• National exposure in conjunction with highly
publicized program launch
• System naming rights
• Brand inclusion on bikes
• Brand inclusion on station kiosks
• Brand inclusion in collateral materials and
system maps
• Brand inclusion on system website and
social media outlets, plus locations-based
promotions
• Complementary and discounted program
memberships
STATION SPONSORS
• Brand inclusion on station kiosk
• Station location promoted in marketing
materials, plus locations-based promotions
• Station location promoted on website, social
media, and system maps
• Discounted program memberships
• First option to lease ad assets at your location
ADVERTISING & MARKETING
OPPORTUNITIES
• Advertising on bicycle baskets, station ad
panels and bicycle racks
• Event sponsorship: monthly rides and bicycle
safety programs
• Digital promotions on mobile app, website,
and social media platforms
• Corporate memberships
• Membership subsidies for low income
populations
• Redistribution vehicle sponsorship
• Media partnerships
(TV & Radio broadcasters only)
• Co-marketing programs
BIKE SHARE
14M
NUMBER OF ANNUAL
VISITORS TO TAMPA
$20B
ANNUAL VISITOR
SPENDING IN TAMPA
KIOSKS BIKES RACKS MOBILE WEB PRINT PR OPS
TAMPA BIKE SHARE: SPONSORSHIP & MARKETING OPPORTUNITIES 8

12.
SPONSORSHIP OPPORTUNITIES
PRESENTING SPONSOR
A high visibility opportunity to forge a dynamic
brand presence while having a meaningful
effect on the daily life of your community.
System Naming Presenting naming rights for bike share system, plus promotion as primary sponsor
Bicycle Branding Chosen brand identity on bicycle
Logo on Station Chosen brand identity on station base
Print Brand integration on collateral materials, including brochures, station maps, merchandise, and
promotional goods
Promotions Promotion of your brand at launch, community events and membership drives throughout the year,
plus PR outreach efforts
Memberships Complementary and discounted bike share memberships
Digital & Social Media Brand placement and promotions on system website and social media outlets, plus locations-based
promotions sent to riders
STATION SPONSOR
Host a bike share station on your property, an amazing amenity for
employees/tenants that also drives casual traffic to your location.
Station Branding Business / property owner brand on station kiosk
Promotions Station location and name promoted in marketing materials, plus
locations-based promotions sent to riders upon lock-up
Memberships Complementary and discounted bike share memberships
Digital & Social Media Station location and name promoted on website, social media,
and system maps
Advertising First option to lease advertising assets at your location
TAMPA BIKE SHARE: SPONSORSHIP & MARKETING OPPORTUNITIES 9

13.
ADVERTISING ASSETS
1 Bike Baskets Print advertising on high visibility basket ad panels (inside & outside)
2 Kiosk Ad Panels Display advertising on backlit advertising panels
3 Freestanding Ad Panels Display advertising on dedicated advertising panels
4 Bike Docks Print advertising wrapped on bicycle docks
5 Digital & Social Media Digital advertising on system website, mobile applications, and social
media channels
6 Print Materials Print advertising in various collateral, including maps, brochures,
membership cards and promotional goods
∞ Creative for advertisers to be created/submitted by advertiser. Our marketing team can perform design work for an additional fee.
∞ Generic asset examples shown below are for illustrative purposes only, and may not reflect actual shape/size of equipment used by system.
Large/Small Ad Panels
Kiosk
Bike Baskets
STATION NAME STATION NAME
3
2 3 Docks
full wrap around inside and outside of bike basket
4
1
Digital
5
Print
6
TAMPA BIKE SHARE: SPONSORSHIP & MARKETING OPPORTUNITIES 10

14.
COMPARABLE ASSETS
Bike share goes beyond Out of Home Advertising (OOH)
Naming Rights (Bike Share) is comparable to Naming Rights (Stadiums)
CITIBIKE | $6.8M / Year CITIFIELD | $20M / Year
Tampa Title Sponsor | $1M / Year (projected) RAYMOND JAMES STADIUM | $3.1M / Year
Bike Share Station Branding is comparable to Bus Shelter Wraps
Bike Station Kiosk Ad Panels are
comparable to Bus Shelted Ads
Bicycle Basket/Rack Ads are
comparable to Taxi Top Media
TAMPA BIKE SHARE: SPONSORSHIP & MARKETING OPPORTUNITIES 11

15.
CONSUMER REACH
Bike share generates millions of impressions
RIDER TYPES EXPOSURE IMPRESSIONS DEMOGRAPHICS
20%
ANNUAL MEMBERS
CASUAL USERS
80%
1
BICYCLE
IS SHARED BY
1,000
PEOPLE
Large employers
and public service
businesses for
commuters
500
BICYCLES
PRODUCE OVER
360M
IMPRESSIONS/YEAR
KEY BIKE SHARE TRIP GENERATORS
Local hotels,
popular attractions,
convention centers,
sports venues
Extending transit
systems and
using cycling
infrastructure
47%
30-40 YRS
37%
20-30 YRS
60% 40%
Proximity to large,
active college
student populations
and staff members
MALE FEMALE
Dense residential
areas and
commercial
developments
TAMPA BIKE SHARE: SPONSORSHIP & MARKETING OPPORTUNITIES 12

16.
NOTABLE SPONSORS
Companies sponsoring bike share around the country
TAMPA BIKE SHARE: SPONSORSHIP & MARKETING OPPORTUNITIES 13

17.
DEADLINES & CRITERIA
Please download and fill out the Submittal of Interest Form.
Bids are due by November 30th, 2014. You must submit electronically to the
following address:
info@cyclehop.com
eric@coastbikeshare.com
CycleHop may extend the submittal deadline and/or cancel this RFQ at any time
without notice. For questions related to this RFQ please contact:
Michael Belli
National Director, Sponsorship & Media Sales
CycleHop, LLC
(714) 313.1942 • Michael.Belli@CycleHop.com
SELECTION CRITERIA
CycleHop, LLC and City of Tampa will select a title
sponsor, station sponsors and advertising partners based
on considerations including, but not limited to, those listed
below. The highest monetary offer does not guarantee the
selection outcome.
• Bid price, quantity, and term
• Brand fit
• Company reputation
• Local presence in Tampa
• Involvement in the community
• Companies that bid on multiple assets will receive
higher consideration than others, as the City of
Tampa prefers to have 1-5 sponsors for system-wide
sponsorship and for advertising on the stations and
bicycles.
ADDITIONAL TERMS
• This RFQ in no manner obligates CycleHop or the City of
Tampa to accept offers until a valid written agreement is
executed by CycleHop and selected sponsor(s).
• Submitting a bid is not considered a commitment by
the bidder. Only after the bidder is selected and a final
agreement is negotiated/signed between the parties will the
bidder be obligated to the agreed upon terms.
• Bidder may withdraw their bid at any time and for any
reason following written notification to CycleHop.
• Agencies representing a company/brand are required
to include in their bid a letter of representation from the
company/brand they are representing.
• CycleHop may request that bidders supply additional
information following the initial submittal.
• CycleHop, LLC and the City of Tampa reserve the right to
reject any bid for any reason without explanation.
• CycleHop and the City of Tampa are not responsible for
any costs associated with preparation and submittal of
responses to this RFQ.
TAMPA BIKE SHARE: SPONSORSHIP & MARKETING OPPORTUNITIES 14

18.
CYCLEHOP.COM