This document outlines the benefits of creating a personal website and connecting it to social media platforms. It discusses how a website can help with business promotion and credibility. Key steps are presented for launching a successful personal site, including determining purpose and audience, researching competition, planning content and features, and choosing a design and timeline. The importance of listening to and engaging with audiences on social media is emphasized for effective "groundswell." Examples of successful personal sites are provided and sources are referenced.

1. Creating & Expanding
Your Identity in the
Web 2.0
Presentation by Iris Lika
Clark University
Fall 2012
Social Media Marketing
Prof. Frechette

2. Where do you begin?

3. Start leading your success
through Homestead…

4. Benefits of your own Website
 Recognition of the individual/business in the social media
 Far cheaper and much more flexible than print advertising
 Offer convenience
 Improve credibility
 Promote your brick & mortar presence
 Two-way communicative marketing
 Growth Opportunity

5. When to start your own website
A new business
 A professional (professor, PhD, doctor,
scientist, etc.)
 A hobby/job seeker (a photographer, a
painter, a dog walker, babysitter, etc.)
 A talent (a dancer, a singer, a make-up
artist, an actor, a hair dresser, a writer,
etc.)

6. Connecting your Website to
Social Media / “Word of Mouth”
 Twitter - Find out what’s
happening, right now.
 Facebook - Helps you
connect and share with
the people in your life.
 Google+ - you can
share the right things
with the right people.
 YouTube - Share your
videos with friends,
family, and the world.

7. Examples of Personal Websites
 personal website.jpg

8. Examples Cont.

9. Examples Cont.

10. Steps to a successful launch
 Determine the PURPOSE of the site.
 Determine your AUDIENCE.
 Research the COMPETITION.
 Begin to gather and outline CONTENT.
 Decide what FEATURES your site will
include.

11. Steps Cont.
 Design a SITE MAP. [Home, (Product
Page of some sort), Resume/Portfolio,
Photo Gallery, Contact Information]
 Share your DESIGN thoughts and ideas.
 Determine how frequently your site will
need to be UPDATED.
 Choose a TIMELINE.
 Determine Your BUDGET.

12. Personal Website + Social Media
= Successful Groundswell
 LISTENING  Give your audience a voice to
be heard (Reviews,
suggestions, comments, etc.)
 Respond to
 TALKING customers/fans/audience and
stimulate two-way
conversations
 ENERGIZING  Finding the most enthusiastic
customers/fans & use
groundswell to enhance the
word of mouth.
 SUPPORTING  Build a support system through
Social Media
 EMBRACING  Keep up to date, add your latest
accomplishments and help
others come up with ideas for
your business

13. References
 http://www.webworldindex.com/articles/12-Benefits-Of-Having-A-Website.html
 http://www.jasonmlarsen.com/
 http://juliefrechette.com/
 http://www.youtube.com/watch?v=M0H5KRcpDZU
 https://twitter.com/
 https://accounts.google.com/ServiceLogin?
service=oz&continue=https://plus.google.com/?gpsrc%3Dgplp0&hl=en
 https://www.facebook.com/
 http://www.youtube.com/watch?v=_cc3grGgE6s
 http://www.homestead.com/free-website/
 https://www.homestead.com/~site/Scripts_Signup/Signup.dll?
CMD=CMDLoginInformationCCR
 http://billing.ninthworldcreations.com/whmcs/knowledgebase.php?
action=displayarticle&id=1