The document discusses how data and analytics can be used to create value in smart and connected communities. It describes how the volume of data is growing exponentially and highlights key metrics on social media and internet usage. The document also outlines Cisco's efforts in big data and how analytics can be applied across various industry sectors to improve productivity, enhance services, and increase economic growth and sustainability.

1. Value Creation in
Smart + Connected Communities
with Data and Analytics
Rick Huijbregts
Vice President, Smart + Connected Communities
Cisco Canada
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 1

2. Big Data – Overview
 What is Big Data
 Importance of Big data
 The Hadoop Framework
 Vendors in Big Data
Over 465 million accounts,
posting 175 millionBig Data Efforts at Cisco
tweets each
day. 1 Million accounts added to
Twitter every day.
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 2

3. Big Data – Overview
 What is Big Data
 Importance of Big data
 The Hadoop Framework
 Vendors in Big Data
900 million people Big Data Efforts at Cisco
are on
Facebook, 30 billion pieces of
content shared every month.
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 3

4. © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 4
From Flickr [some rights reserved by Akakumo]

5. 50 Billion
Connected Devices
1 Million
Applications
1 Zettabyte
of Content
6 Million
Security Threats
© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 5

6. 5%
4%
3%
2%
1%
1997 1999 2001 2003 2005 2007 2009 2011 2013
Phase 1 Phase 2
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7. Sustainability Services Delivered by Technology
Transportation • Real Estate • Sports & Entertainment •
Government • Utilities • Education • Healthcare • Safety & Security
Social Environmental Economic
Enhanced quality of Protecting the world Continuous job and
life for citizens for future generations business growth
© 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential 7

8. Big Data – Overview
 What is Big Data
 Importance of Big data
 The Hadoop Framework
Data volume is growing 40% per
 Vendors in Big Data
year and will increaseData Efforts at Cisco
Big 44x
between 2010 and 2020
[McKinsey Global Institute]
© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 8

9. Velocity
Volume
Value
Variety
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10. MANUFACTURING
Up to 50% decrease in product
development, assembly cost
Up to 7% reduction in working capital
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11. HEALTHCARE
$300 billion value per year
0.7% annual productivity growth
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12. PUBLIC SECTOR
Euro 250 billion value per year
0.5% annual productivity growth
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13. GLOBAL PERSONAL DATA
$100 billion Revenue for service
providers
Up to $700 billion value to end-users
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14. RETAIL
60% + increase in net margin
0.5 – 1.0% annual productivity growth
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15. © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 15

16. 64 Kbps: Phone Line
What about 3D IPTV?
162 Kbps: IDSN
1.5 Mbps: T1 … Integrated Operations.
5 Mbps: 3G … 10 Gbps to the Home?
50 Mbps: DSL
160 Mbps: Cable Modem
1 Gbps: Fiber
© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 16

17. Big Data – Overview
 What is Big Data
 Importance of Big data
 The Hadoop Framework
 Vendors in Big Data
Scaling to a Gigabit access could
Big Data Efforts at Cisco
increase GDP by 3% each year
[Gartner, United Nations, others]
© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 17

18. Rampart’s Avenir Communities ™
Greenfield 1. Cisco as Technology Advisor
St. Albert, Alberta 2. Community Network:
400 Acres Services Delivery
3. Energy Internet—Smart Grid
10,000 new residents 4. Triply Play, Connected Home
4,000 homes 5. Smart + Connected Work Centers
Commercial, Industrial 6. Creating a new industry:
Regional Transit Hub City and Environmental Analytics

19. Street Light
Video Surveillance
Wireless AP
Advertising, Messaging
Internet Access
Maps, Guides, eGov Services Voice ?
© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 19
Presentation_ID © 2007 Cisco Systems, Inc. All rights reserved. Cisco Confidential 19

20. • Revenue opportunities
• Presence-based services
• Security, Messaging
• Tenant engagement
• Energy Visualization
© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 20

24. Business and Enterprise applications
(“best of breed”, Software-as-a-Service,
Cloud Applications, etc.)
MONETIZE, BUSINESS MODELS
Facilities Mmgt
Transportation
Collaboration
Healthcare
Education
Energy
BIM
etc.
SERVICES DELIVERY
PLATFORM
Integrated Operations, Analytics
Convergence
Edge – IP
friendly and
standard
systems and
devices
Lighting Unified Security Power
HVAC Comms Fire
(Access & Video)
© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 24

25. Business and Enterprise applications
(“best of breed”, Software-as-a-Service,
Cloud Applications, etc.)
MONETIZE, BUSINESS MODELS
Facilities Mmgt
Transportation
Collaboration
Healthcare
Education
Energy
BIM
etc.
SERVICES DELIVERY
PLATFORM
Integrated Operations, Analytics
Convergence
Edge – IP
friendly and
standard
systems and
devices
Lighting Unified Security Power
HVAC Comms Fire
(Access & Video)
© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 25

26. Business and Enterprise applications
(“best of breed”, Software-as-a-Service,
Cloud Applications, etc.)
MONETIZE, BUSINESS MODELS
Facilities Mmgt
Transportation
Collaboration
Healthcare
Education
Energy
BIM
etc.
SERVICES DELIVERY
PLATFORM
Integrated Operations, Analytics
Convergence
Edge – IP
friendly and
standard
systems and
devices
Lighting Unified Security Power
HVAC Comms Fire
(Access & Video)
© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 26

27. Creation of a New Industry
Visionary Global Open Smart Public Private New
Leadership Standards Regulation Partnerships Ecosystem
© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 27

28. IT Can No Longer Operate as a Function Providing
Technology Services and Systems Maintenance
Today’s Technology Must Create a Competitive
Advantage for the Entire Community
OR
Plumbing? Strategic Weapon?
© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 28

29. Thank you.