Cisco pat adamiak navigating with a world of many clouds
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The document discusses Cisco's strategy for navigating the cloud computing market. It outlines Cisco's vision of providing public, private, and hybrid cloud capabilities and services by combining its unified data center and cloud intelligent network. It notes that the cloud will account for over one-third of data center traffic by 2015. The strategy involves segmenting customers, targeting new services, building go-to-market capabilities, and adjusting offerings over time to increase cloud business and revenue.
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Cisco pat adamiak navigating with a world of many clouds
- 1. Navigating Within a World of Many Clouds Pat Adamiak, Senior Director Cloud Solutions Marketing May 30, 2012 © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 1
- 2. Healthcare People Business Media Govt Hybrid Private Public & more © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 2
- 3. Key Capabilities for Public, Private and Hybrid Clouds Cloud Applications Unified Cloud Data Intelligent Center Network Cloud Enablement Services Enabling Cloud Applications/Services by Uniquely Combining the Unified Data Center and Cloud Intelligent Network © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 3
- 4. Cloud Network Users No Business Class Cloud Without Network Intelligence © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 4
- 5. Cloud Will Be Over One-Third of DC Traffic by 2015 33% CAGR 2010-15 5.0 4.5 Total Cloud Datacenter 4.0 Traditional Datacenter 34% Zettabytes / Year 3.5 29% 3.0 2.5 2.0 66% 1.5 71% 11% 1.0 0.5 89% 0.0 2010 2011 2012 2013 2014 2015 © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 5
- 6. An Independent Analysis – Scale, Performance, Quality “In the Light Reading and EANTC have found that ” – Carsten Rossenhoevel, Director EANTC 100% Isolation of tenants from DC to Core network with ZERO loss Multi-tiered cloud services with Application specific SLA and iron clad security New Levels of Agility for IaaS Delivery 300GB/sec of traffic within DC ~0.1% of Global within-DC traffic (by 2011 measures) in ONE hour Better Economics With Common Infrastructure for Business and Consumer Cloud Applications © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 6
- 7. © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 7
- 8. © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 8
- 9. Envision Build and Market and Adjust and Portfolio Operate Sell Expand Increased Cloud Business and Operational Proficiency Increased Revenue and profitability © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 9
- 10. 1 Enterprise Healthcare Mid- Market Govt Media Small By Size ? Finance Pharma On-Prem & Cloud integration By Industry ? SLA /QoS Bundling of Services Regulatory Integration compliance Expertise By Offering Characteristics ? © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 10
- 11. 2 Unified Communication is one natural starting point © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 11
- 12. 3 Identify Relevant Buying Centers & Care Abouts Adjust Route to Market Strategy: Skills, Incentives, Channels Align With Partners Offering Deep Access to Markets and compelling Marketing & Sell-With Programs © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 12
- 13. 4 Pre-Validated Unified DC Architectures Infrastructure Scope for Fast Professional initial deployment Services Expertise Avoid massive systems integration projects: slow and costly © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 13
- 14. 5 Policy Engine Self Service Service Portal Catalog Lifecycle Mgmnt Process Orchest. Resource Mgmnt © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 14
- 15. 6 Deliver & Articulate Value of End to End SLA’s, QoS Customer Data Center + Network © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 15
- 16. 1 Segment Customers & Differentiate Offerings 2 Target New Services in Areas of Expertise and Customer Permission 3 Build New Go-to-Market Capabilities 4 Accelerate Time to Revenue & Adapt In-Market 5 Automate Service Orchestration for Rapid Provisioning & Lower Delivery Cost 6 Demonstrate the Value of Your Network © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 16
- 17. Cloud Applications Unified Cloud Data Intelligent Center Network Cloud Enablement Portfolio © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 17
- 18. http://www.lightreading.com/ciscose ries http://www.cisco.com/go/cloudmega test http://www.cisco.com/go/cloud http://www.cisco.com/go/cloudindex C97-693823-00 © 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 18
- 19. Thank you. © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 19
Editor's Notes
- In the last 12 months we have seen massive customer commitment to Cloud. The Cloud discussion has shifted from “What is Cloud, and is it real ?” to “How can I harness the benefits of Cloud”.Cloud is gaining strong market traction with many customers announcing cloud projects and redesigning their data centers. The customers shown here are on various stages on the journey to cloud and are using Cisco DC/cloud solutions:(Xerox) ACS: Vblock for SI (SP)Alphawest: UCS C-Series (SP)ASE: UCS and Nexus 7000 (SP)Bell: Managed server environment based on the Cisco Unified Computing System (UCS) data centre platform (SP)Cable & Wireless: UCS for IaaS (SP)CareCore: Vblock for private cloud (Enterprise)CBTS: SAP on Vblock (SP)Ceske Radiokomunikace: Vblock for IaaS (SP)Cisco: UCS and Nexus in all DCs (Enterprise)Cobweb: Vblock for SaaS (SP)CSC: Vblock for SI (SP)Diveo: Nexus and MDS (Evaluating UCS) for SaaS (SP)Enspire: Vblock for VDI and DR (SP)(Remainder of customer notes can be found in the appendix to this deck)
- RapidValidated pretested architecturesProfessional services where needed to augment skill set and transformation expertiseConverged virtualized infrastructure Avoid massive systems integration projects / scope projects for fast initial deploymentsGo to Market Components:Awareness: Cloud focused Webinars & Social Media, Solution Launch Road ShowsEnablement: Hi-touch workshops, roundtables and access to relevant speaker. User friendly demand generation playbook. Change management guides to ensure post sale success. Cloud Compensation programLead Generation: Unique purchase offers and bundles. Soft offers to engage with end users, ROI tools, video case studies, webinarsCloud is the next step in the evolution of the Internet. Cloud is the powerful combination of cloud computing, networking, and storage – enabling a new generation of cloud services, available on-demand and more economically. It’s happening now.Cisco Enables the World of Many CloudsConnecting People and Businesses with the World of Many Clouds. Cisco provides solutions for enterprise and service providers to build private, public and hybrid cloudsCisco Uniquely Combines the Unified Data Center and the Cloud Intelligent Network to Deliver Cloud ServicesCisco CloudVerse uniquely combines the unified data center and cloud intelligent network as the platform to deliver cloud services. Cloudverse brings a unique set of advantages:Assured Cloud Experience by uniquely combining the unified data center and cloud intelligent networkAgile, Dynamic and Efficient Cloud – delivering cost savings and time to market advantages, while simplifying the management and deployment of servicesAccelerated Deployment through pre-tested designs like VMDC, through pre-tested ecosystem integrated solutions such as Flexpod and VblockSimplified management an operation through integrated management of compute, network and storage – for both the DC and the networkCisco’s Network and Compute DNA enable the next generation of Cloud Services.
- RapidValidated pretested architecturesProfessional services where needed to augment skill set and transformation expertiseConverged virtualized infrastructure Avoid massive systems integration projects / scope projects for fast initial deploymentsGo to Market Components:Awareness: Cloud focused Webinars & Social Media, Solution Launch Road ShowsEnablement: Hi-touch workshops, roundtables and access to relevant speaker. User friendly demand generation playbook. Change management guides to ensure post sale success. Cloud Compensation programLead Generation: Unique purchase offers and bundles. Soft offers to engage with end users, ROI tools, video case studies, webinarsCloud is the next step in the evolution of the Internet. Cloud is the powerful combination of cloud computing, networking, and storage – enabling a new generation of cloud services, available on-demand and more economically. It’s happening now.Cisco Enables the World of Many CloudsConnecting People and Businesses with the World of Many Clouds. Cisco provides solutions for enterprise and service providers to build private, public and hybrid cloudsCisco Uniquely Combines the Unified Data Center and the Cloud Intelligent Network to Deliver Cloud ServicesCisco CloudVerse uniquely combines the unified data center and cloud intelligent network as the platform to deliver cloud services. Cloudverse brings a unique set of advantages:Assured Cloud Experience by uniquely combining the unified data center and cloud intelligent networkAgile, Dynamic and Efficient Cloud – delivering cost savings and time to market advantages, while simplifying the management and deployment of servicesAccelerated Deployment through pre-tested designs like VMDC, through pre-tested ecosystem integrated solutions such as Flexpod and VblockSimplified management an operation through integrated management of compute, network and storage – for both the DC and the networkCisco’s Network and Compute DNA enable the next generation of Cloud Services.