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Dmart
- 1. MERCHANDISE MANAGEMENT OF D-MART Submittedby: Anushka Khandelwal Harshali Bajpai Shreya Surana
- 2. MEHNAT HAMARI BACHATAAP KI.....!!!! D-MART MISSION “ TO BE THE LOWEST PRICED RETAILER IN THE AREA OF PERATION/CITY/REGION”
- 3. VISION IT IS OURCONTINOUS ENDAVOUR TO INVESTIGATE, IDENTITY & MAKE AVAILABLE NEW PRODUCT CATEGORIES FOR CUSTOMER’S EVERYDAY USE & AT THE BEST VALUES THAN ANYBODY ELSE.
- 4. INTRODUCTION • Chain ofhypermarket • Founder – Radhakrishan Damani in 2000 • As of 2018, it has 155 stores across whole India • D mart is promoted by Avenue Supermarkets Ltd. • Revenue- 15,081 cr.
- 5. FEATURES • Low price •Big Stores • Great Discounts & Schemes • Short Distribution Channel • Wide Variety of Product & brand • Offering Value For Money • Stand Alone Stores • Spacious and located at Prime Locations
- 6. MERCHANDISE • The productmix is good and variety is available. • The assortments for apparels is done as per the prise and size. • The d-mart offer price and the max. Retail price both are visible on the price card. • During the festival season, the festive items are kept in the main area. • The whole area is divided as per the products that they offered like apparels, stationary, crockery, sanitary items, gift articles, steel items, detergents, etc.
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- 9. CATEGORIES OF DMART PRODUCTS KIDSAPPAREL LADIES APPAREL MEN’S APPAREL
- 10. VISUAL MERCHANIZING- ATBILLING AREA
- 11. CATEGORIES HOME APPLIANCES DAIRYAND FROZEN D MART PRODUCT DAILY ESSENTIAL
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- 13. CATEGORIES HOME AND PERSONAL CARETOYS BAGS AND LUGGAGE BED & BATH
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- 18. TARGETING AND POSITIONING Targeting •Middle class and lower class • All age groups • Tier-1,2,3 cities Positioning • Positioning statements- Daily discounts, Daily saving. • Value Based Positioning. • Focus on smart purchase.
- 19. PRICING • D-mart –Low pricing, heavy discounts, offers. • Low Advertisement • Own building • Bulk Buying • Short distribution channel FACTORY D-MART CONSUMER
- 20. ADVERTISEMENT & PROMOTION •DMART hoardings can be found on the lamp posts on major roads . • DMART usually advertises in major newspaper giving information about their latest offer. • Promotions and sales offers were present for most of the products. • Eg - There’s a 10% discount on all Cinthol products and Cadbury chocolates. • There was one separate whole shelf for products that were offered at huge discounts
- 21. FUTURE FOCUS • D-martis ready for online orders. • Self-pickup at near d-mart stores or delivery at home at nominal delivery cost. • Managing delivery boys. • Managing the supply chain for home delivery. • Opening stores at more location.
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